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Capstone Projects

Craft Beer Distribution

Wed, 12/10/2014 - 12:22
Abstract: Craft beer is distributed in many different places. The purpose of this research is to show how the breweries want to expand on getting out more and different varieties of beers to be sold outside of breweries. This study will use case interviews with existing craft brewers. Included in the interviews will be inquiries on where and why the beer is distributed to certain distribuitors that they have selected. Of the five breweries interviewed, it will explore and give insight on how well the beer is distributed. Beer distribution is huge for breweries and to be able to keep up with what is popularity and explore new varieties will help show if the company is going to be profitable or not.
Access: Yes
Literary Rights: Off
Major: Food Service and Beverage Management
Year: 2014
File Attachments: beer project.docx
Authors: Kacie McKeown