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Capstone Projects

The Pixelated Industry

Wed, 04/30/2014 - 13:36
Abstract: Video game enthusiasts come in multiple forms and there are many more people who don't play games. Market trends and cultural preferences change over time, and because of this, game developers are constantly changing to meet the needs of this demographic. The goal of this study is to inform the general public on aspects of what game enthusiasts as a demographic feel is important as well as how to attract those who are not in the primary demographic into this market. Through surveys and focus groups, research will begin to provide insight on the world of gaming and what keeps non-gamers from becoming consumers. Multiple factors affect the growth of this industry and separate factions including traditional computer gaming, console gaming, and other forms of media can help to shape this industry and its future.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: CAPSTONE.docx
Authors: Dellyn Antione, Ryan Davis

The Business of Fashion Buying

Fri, 05/02/2014 - 21:50
Abstract: Fashion buyers in the retail industry are responsible for determining the appropriate merchandise for a store or specialized department. A buyer follows the latest trends and selects the suitable products in attempts to bring in the highest revenue for that particular market. To be successful as a fashion buyer, an individual must possess necessary skills in negotiation, financial analysis, presentation and proficiency in Microsoft Word and Excel. Those who seek a career as a fashion buyer must prepare for a fast-paced, dynamic career experience that is consistently fluctuating. The purpose of this study was to analyze the personality traits of current and former fashion buyers in the industry. Through the use of the Jung Typology Personality Test, respondents were surveyed to obtain a four-type formula result in determining the personality traits of those involved. Combined with comprehensive research on the industry and career path that is required of a successful buyer, this data will be used to determine the proper qualities of one who wishes to participate as a fashion buyer in the corporate retail industry.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
Authors: Hannah Beaumont

Adirondack Aquaponics

Sat, 05/03/2014 - 12:00
Abstract: This project aims to create an aquaponics system for Paul Smith’s College. This project would help further efforts in developing sustainable environments for both learning and practical use within the student community. This would integrate culinary, business, environmental science/fisheries disciplines to help facilitate a diverse educational experience. An aquaponic system is the use of effluent byproduct from fish to fertilize and grow vegetation in less than ideal environmental settings such as winter months in northern climates. Fish are contained in a large tank and the nutrient rich water from the fish excrement is cycled through planting medium and is absorbed by the plants as energy/food. This sustainable agricultural practice is a closed loop form of food production, involving minimal inputs for a large output. An aquaponics system would provide integrated studies between disciplines and expand the unique experiences that Paul Smith’s College has to offer. The presence of such a system would hopefully provide more reason for prospective students to consider Paul Smith’s as their top choice. In effect, bringing in more students and increasing the economic value of Paul Smith’s College. The general population of students attending Paul Smith’s work towards a more sustainable lifestyle and this system is of high interest to the general student body. Beyond the student body there is also a growing trend of sustainability throughout the United States along with the entire world. Along with general interest there is also an opportunity for cutting operating costs of Paul Smith’s College by creating a commercially sized aquaponics system. This system could provide more than just an educational value, it could provide food to be utilized in food service areas on campus. For more information, see attached grant proposal.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: Capstone Final Report.doc
Authors: Jacob Sporn, Matthew Pelkey

Creation of an Electronic Guide for Supplemental Instruction Leaders in Financial Accounting

Fri, 04/27/2012 - 11:07
Abstract: Created by University of Missouri-Kansas City (UMKC), supplemental instruction (SI) is an academic assistance program centered on peer-led sessions, used at centers of higher education world-wide, including Paul Smith’s College. In recent years, training for SI leaders at Paul Smith’s College has been put on hold while training of peer tutors, or those that work under SI leaders, is on-going. Although SI leaders get training during their tenure as peer tutors, further training is necessary to be an effective leader in a group setting. Investigating UMKC standards, Paul Smith’s students’ opinions, and current Paul Smith’s SI leaders’ opinions, it has been determined that more training for SI leaders at Paul Smith’s College should be offered. To facilitate additional training, a strategy is under consideration that is two-pronged: the use of Moodle (a copyright academic course management tool) and a guide for new SI leaders in the course of Financial Accounting (ACC 101). Together, this strategy will provide general knowledge about SI, techniques for a successful SI session, experiences from past SI leaders in course materials, and other insights that may be helpful to a new SI leader.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Sara Glabien

The Waterhole's Upstairs Music Lounge Marketing Plan

Fri, 04/27/2012 - 11:31
Abstract: With any music venue attracting more customers through efficient ways of marketing is paramount. The Waterhole’s Upstairs Music Lounge located in Saranac Lake, New York, is the basis of this study to create a marketing plan for the establishment that will increase the volume of business. Information has been collected using surveys delivered to the local community. Further, interviews with The Waterhole’s staff members about the type of advertising they perceive reaches the market most effective were conducted. Using the information this research has developed ways The Waterhole can market itself more efficiently using print, radio, and social media advertising.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Dustin S. Dwyer

Proposal for a Pet-Friendly Residence Hall

Fri, 04/27/2012 - 15:42
Abstract: A “pet friendly” college campus is one that allows students to house their pets with them; including in dorm rooms and other designated areas. This research is to investigate the appropriateness of having a pet-friendly campus at Paul Smith’s College. This investigation will show the psychological and physiological advantages of having pets as companions in a college setting, as well as determine if the current population (students, faculty and staff) is amenable to this model. The model for this project and a large portion of support herein was conducted by visiting the SUNY Canton campus and their pet-friendly residence hall. The data and observations were collected by interviewing the students who owned pets at the campus and gaining insight as to the emotional and physical support they felt the pets provided to them. Interviews were also conducted at the Office of Residence Life and the physical dorm itself was toured for this presentation. In conclusion, the proposal will show support for and suggest the renovation of a current dorm – likely Clinton or Lambert Hall – and the creation of a fenced in exercise area in which to maintain any foreseeable canine residents. This project will lay the ground work for making the Paul Smith’s College campus a more diverse and appealing environment for students and faculty alike.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Ashley Keith