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Capstone Projects

Creating Universal Use for the Glenview Preserve

Fri, 12/15/2017 - 20:40
Abstract: The Adirondack Land Trust recently purchased 238 acres along Route 86 in Harrietstown. This tract of land is called the Glenview Preserve. The Adirondack Park Agency has already designated a scenic vista of Whiteface Mountain and the High Peaks. Along the back of the property is the Bloomingdale Bog, which is the third largest boreal peatland in New York. Vista like the Glenview Preserve, which doesn’t involve a climb and is also accessible to all. This poses the perfect opportunity to establish universal trails for all to enjoy. Conservation of land is made possible by connections that people make to the land. If there is no connection to nature, it could be destroyed without anyone speaking up. The location of this tract of land makes it ideal for accessible trail since there is no mountain to hike to get the view. Hiking is one of the oldest pastimes of the world. People can experience beauty every season of the year. It strengthens our bodies and minds at no cost. Hiking is a wonderful chance to feel the earth below your feet and get up close and personal with nature. Installing trails would not only open up recreational opportunities such as hiking, running, and bird watching, skiing and snowshoeing but also build community.
Access: Yes
Literary Rights: Off
Major: Forestry, Natural Resources Sustainability Studies
Year: 2017
File Attachments: Capstone_Final.docx
Authors: Valerie Hoffman

TripAdvisor reviews as an indicator of Relais and Chateaux experience fulfillment

Wed, 12/04/2013 - 17:08
Abstract: Social media can influence positive and negative customer expectations. The purpose of this inductive, qualitative, relational study is to determine how and if top-rated TripAdvisor reviewers should be given merit for their input, and why others care, compared to industry standards of a Relais and Chateaux rated experience in northeast destinations. A content analysis of TripAdvisor and the hotel sites will be studied to see if the responses represent Relais & Chateaux standard experiences or an un-realistic response. Customer responses, company history, its location, amenity information, mission statement, price of lodging will be indirectly observed and compared to Relais and Chateaux standards. This study can be of use to determine the effectiveness of ordinary guests, not industry experts, ability to judge an experience based on what a hotel stands for in a positive or negative manor to its ability to deliver a type of experience and their meet customers’ expectations.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Social Madness
Authors: Brandon May

Music Festival Management

Wed, 12/04/2013 - 21:59
Abstract: Abstract The purpose of this exploratory study is to determine the management skill set required for individuals seeking executive level management positions within the music festival industry. This study is being performed because of a lack of information specific to the music festival industry regarding important skill sets required to reach the executive level. A survey will be conducted with top level management in the music festival industry in order to determine which skills were most supportive in obtaining their top level positions. The specific management skills needed for the top level positions will be a combination of the opinion and personal experience of top level executives in the music festival industry. This study is applicable for individuals seeking to develop and refine the skills required in order to achieve an executive level position within the music festival industry.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Music Festival Management
Authors: Kristen Morse

Ritz-Carlton and the Campus Visit Experience

Wed, 12/04/2013 - 22:48
Abstract: The purpose of this qualitative study is to explore to what extent the transfer of service from Ritz Carlton practices and the Hospitality Guest Cycle can be intergraded into higher education enrollment procedures, specifically the campus visit using Paul Smith’s College as a model. Research from this study can contribute support to transfer of service methods for similar higher education enrollment institutions by way of increasing student engagement throughout the experience. Methodology will include creating a rubric designed to break down the campus tour process into the four groups of the Guest Cycle that will compare with Ritz Carlton guidelines to observe performance levels followed by an analysis and further recommendations to Paul Smith’s College. A goal is to be able to clearly identify gaps in the campus visit procedures to allow for growth and new procedures to be put in place that positively reflect Ritz Carlton service standards and the Hospitality Guest Cycle. Information gathered in a rubric encompassing the Ritz Carlton Standards and the Hospitality Guest Cycle could be used by other small rural private colleges as a design for improvement.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Siobhan Shea

How are hotels responding to the increase in demand for pure/ hypoallergenic rooms?

Mon, 12/03/2012 - 10:05
Abstract: Americans today have become more and more aware of the germs that are around them. The television advertisements have influenced the idea that there are a lot of germs that people need to be aware of. For example, there is a hazmat advertisement for Hampton Inn that shows a woman being afraid to climb into bed. A housekeeper then comes into the room, in a hazmat suit to take apart the bed stating that Hampton Inn always washes their sheets and duvets, implying that other hotels may not. The purpose of this project is to determine how hotels are responding to the increase in demand for hypoallergenic/pure rooms. The general managers of chain hotels in the northeast will be surveyed. This information will then provide results of how the hotels plan to accommodate these travelers. This will also help determine if the demand for pure rooms will increase the supply of pure rooms. This information can be used by hotel chains to improve their customer expectations of the hotel as well as meet the needs and wants of their travelers.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Capstone Final Paper.docx
Authors: Ashlee Lansing

Wine Applications in Restaurants

Mon, 12/03/2012 - 16:19
Abstract: Research and studies have revealed that wine applications (apps) have an impact on the way wine consumers purchase wine at a restaurant and the way hospitality professionals sell wine at their property. The purpose of this study was to find out how many wine consumers are using wine apps as well as to determine how they are using them. The study then looked at how trend-setting hospitality professionals have adapted their wine selling techniques to assist the wine consumers in their wine selection. The information for this project was obtained through a survey of wine consumers as well as survey of the individual(s) who is in charge of wine sales at the restaurants being surveyed. The results of this study will determine if restaurants should allow and encourage the use of wine apps in their establishment to increase wine sales. Therefore, the results of this study can benefit restaurant properties uncertain if their establishment will be affected by wine apps and are unsure how they should react to the new technology that is offered to wine enthusiasts.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
Authors: Shelby Stetson

Micro-distilling; More than Moonshining: Can micro-distilling be an integral part of sustainable Adirondack agriculture?

Mon, 12/03/2012 - 20:43
Abstract: In order for residents of the Adirondacks to make a living, there needs to be a change in the agriculture, as in what happens to the products that are grown and often not used. There are many products that are not used at the end of the harvest season simply because the farmer cannot use that many products. The most obvious would be going to apple orchards where they have so much waste because of drop apples and apples not picked, and turning the apples into a Brandy. The purpose of this Capstone is to determine if there will be enough surplus products from apple orchards, potato farms, and sugar houses that make maple syrup, to be turned into a liquor rather than being thrown away and wasted. The way that the data is going to be collected may seem a bit unconventional in that a large group of people will not be surveyed but rather a small group of business owners including, Randy Galusha of Toad Hill Maple Farm, in Thurman, NY, Steve Tucker of Tucker Farms Inc. in Gabriels, NY, and a member from Hicks apple orchard in Granville, NY. Others that will be asked are Harry Gorham the head distiller at Vermont Spirits in Quechee, VT and a member of Laird & Company in Scobeyville, NJ, these are people that are educated on the subject and can provide extra input on the matter at hand. The results of asking the business owner will determine if from an agricultural point of view, there a surplus of potatoes, maple syrup, and apples to turn them into Vodkas and a Brandy (respectively). The products that are left over could be turned into a spirit, it is hard to tell how much is going to be sold, because it would depend how much was left over. The result will also show if it is going to be economically feasible to do so, or if farms will have to be set up to produce goods strictly to make a spirit. This information can be used by spirit aficionados, who may be looking to taste a product that not every spirit connoisseur can obtain. It can also be used by those who may be looking for an alternate solution to the economy. The liquor can be sold in liquor stores in the area that they were made, for example liquor that is made in Saranac Lake should be sold in Saranac Lake or Lake Placid liquor stores. This would add an extra income for the farms.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Final.docx
Authors: Lacey Galusha

From House to Home

Mon, 12/03/2012 - 20:59
Abstract: In 2011, baby boomers began reaching the age of retirement; a trend that will continue for the next twenty years. This generation is healthier, wealthier, and more educated than their predecessors, which presents an opportunity for the assisted living industry. Assisted living facilities offer more independence and fewer restrictions than nursing homes which is appealing to those who only need help completing daily tasks. The Adirondacks have potential to play a significant role as a retirement destination. The purpose of this study is to determine what brought baby boomers to assisted living facilities in the Adirondacks. Semi-structured surveys will be used to obtain the needed information. This information will ultimately help assisted living facilities in the Adirondack region market to future baby boomers.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: House to Home.doc
Authors: Mallory Kasey Fleishman

A Healthier Lunch Line

Mon, 12/05/2011 - 19:57
Abstract: Unhealthy eating is an epidemic in America that is passing from generation to generation. It is becoming more crucial to find ways that can change eating habits at a young age due to the influx of marketing influences. This study will show whether educational marketing or aesthetic marketing is more effective on children’s food choices. The educational marketing will be implemented by interactive taste testing with the students, while the aesthetic marketing will be done by encouraging healthy eating with various wall illustrations and posters in the cafeteria. Both sets of data will be gathered before and after to be compared for effectiveness. Schools are currently struggling to find a way to encourage healthy eating with food that is appealing to a grade school student. If the presentation of food is part of a solution, then this study can help prove that simple changes to the cafeteria setting can reinforce children’s perception of health and help fight obesity and other health issues.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2011
Authors: Amiee Derzanovich, Morgan Horwatt

Destination Marketing for Oneida County, New York: What's the Return on Investment?

Mon, 12/05/2011 - 17:26
Abstract: Tourism destinations, large and small, depend on visitors to stay in their lodging facilities, see their attractions, shop in retail stores, eat in restaurants and in general spend money in establishments within the region. In order to draw people to a destination and become potential customers, a marketing plan is essential. Once this marketing plan has been executed and has had enough time to show results, it is critical to find out how well your marketing is doing and what can be improved through a survey to your potential customers. This study will involve an examination of marketing practices used by Destination Marketing Organizations (DMOs) and how results are typically tracked using conversion studies. Using this secondary research, the study seeks to find out how well the marketing for Oneida County Tourism is attracting customers to the region. This conversion study will be done through surveys to people who have requested information about tourism in Oneida County in the past to Oneida County Tourism (OCT) within the past year. The results should determine what OCT is doing well, and what needs to be improved in their current marketing strategies.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Capstone Project 1.doc
Authors: Courtney Petkovsek