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Capstone Projects

Guest Retention due to Value-Added Services within Resorts: A study of the relationship between value added services and guest loyalty in both large and small resorts

Mon, 12/03/2012 - 00:52
Abstract: The resort market is currently an industry of service, rather than simply selling rooms as it was in the past. The concept of a value-added service during a stay in a resort rather than a tangible room is now very important to an individual guest. The purpose of this project is to find out if value-added services make or break the potential for a first time guest to become a return guest. Also, the study shows if these value-added services contribute to customer loyalty. The methods used show the link between a value-added stay and return guests of both small boutique hotels and larger resorts. This data was collected through the form of interviews of front office managers of these types of resorts. The significance of this project will aid hoteliers in both small and larger resorts in deciding the type of service provided by their employees. It will also show them what additional services not already put in place they may want to implement to further guarantee repeat guest business.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: The Author has selected not to publish this complete work.
Authors: Ashley Booton

How are hotels responding to the increase in demand for pure/ hypoallergenic rooms?

Mon, 12/03/2012 - 10:05
Abstract: Americans today have become more and more aware of the germs that are around them. The television advertisements have influenced the idea that there are a lot of germs that people need to be aware of. For example, there is a hazmat advertisement for Hampton Inn that shows a woman being afraid to climb into bed. A housekeeper then comes into the room, in a hazmat suit to take apart the bed stating that Hampton Inn always washes their sheets and duvets, implying that other hotels may not. The purpose of this project is to determine how hotels are responding to the increase in demand for hypoallergenic/pure rooms. The general managers of chain hotels in the northeast will be surveyed. This information will then provide results of how the hotels plan to accommodate these travelers. This will also help determine if the demand for pure rooms will increase the supply of pure rooms. This information can be used by hotel chains to improve their customer expectations of the hotel as well as meet the needs and wants of their travelers.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Capstone Final Paper.docx
Authors: Ashlee Lansing

Wine Applications in Restaurants

Mon, 12/03/2012 - 16:19
Abstract: Research and studies have revealed that wine applications (apps) have an impact on the way wine consumers purchase wine at a restaurant and the way hospitality professionals sell wine at their property. The purpose of this study was to find out how many wine consumers are using wine apps as well as to determine how they are using them. The study then looked at how trend-setting hospitality professionals have adapted their wine selling techniques to assist the wine consumers in their wine selection. The information for this project was obtained through a survey of wine consumers as well as survey of the individual(s) who is in charge of wine sales at the restaurants being surveyed. The results of this study will determine if restaurants should allow and encourage the use of wine apps in their establishment to increase wine sales. Therefore, the results of this study can benefit restaurant properties uncertain if their establishment will be affected by wine apps and are unsure how they should react to the new technology that is offered to wine enthusiasts.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
Authors: Shelby Stetson

Bringing Families Back to the Drive-In

Mon, 12/03/2012 - 17:55
Abstract: Drive-in theaters have been in existence since 1933. However, within the past 30 years the number has been declining. Now there are indications that they have been making a comeback. The number of operating drive-in theaters went from 366 in 2011 to 368 this year according to drive-ins.com. This study seeks to determine how drive-in theater can appeal to families, and how they may best cultivate their comeback. The opinions of both families and drive-in theater owners will be gathered through the use of surveys. The results will be used to determine what steps drive-in theater owners will take to attract more families back to the drive-in theater also what features families would want available at the drive-in theater. The long term goal is help the family become a unit.
Access: No
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: The Author has selected not to publish this complete work.
Authors: Eric Kowalik

Micro-distilling; More than Moonshining: Can micro-distilling be an integral part of sustainable Adirondack agriculture?

Mon, 12/03/2012 - 20:43
Abstract: In order for residents of the Adirondacks to make a living, there needs to be a change in the agriculture, as in what happens to the products that are grown and often not used. There are many products that are not used at the end of the harvest season simply because the farmer cannot use that many products. The most obvious would be going to apple orchards where they have so much waste because of drop apples and apples not picked, and turning the apples into a Brandy. The purpose of this Capstone is to determine if there will be enough surplus products from apple orchards, potato farms, and sugar houses that make maple syrup, to be turned into a liquor rather than being thrown away and wasted. The way that the data is going to be collected may seem a bit unconventional in that a large group of people will not be surveyed but rather a small group of business owners including, Randy Galusha of Toad Hill Maple Farm, in Thurman, NY, Steve Tucker of Tucker Farms Inc. in Gabriels, NY, and a member from Hicks apple orchard in Granville, NY. Others that will be asked are Harry Gorham the head distiller at Vermont Spirits in Quechee, VT and a member of Laird & Company in Scobeyville, NJ, these are people that are educated on the subject and can provide extra input on the matter at hand. The results of asking the business owner will determine if from an agricultural point of view, there a surplus of potatoes, maple syrup, and apples to turn them into Vodkas and a Brandy (respectively). The products that are left over could be turned into a spirit, it is hard to tell how much is going to be sold, because it would depend how much was left over. The result will also show if it is going to be economically feasible to do so, or if farms will have to be set up to produce goods strictly to make a spirit. This information can be used by spirit aficionados, who may be looking to taste a product that not every spirit connoisseur can obtain. It can also be used by those who may be looking for an alternate solution to the economy. The liquor can be sold in liquor stores in the area that they were made, for example liquor that is made in Saranac Lake should be sold in Saranac Lake or Lake Placid liquor stores. This would add an extra income for the farms.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Final.docx
Authors: Lacey Galusha

From House to Home

Mon, 12/03/2012 - 20:59
Abstract: In 2011, baby boomers began reaching the age of retirement; a trend that will continue for the next twenty years. This generation is healthier, wealthier, and more educated than their predecessors, which presents an opportunity for the assisted living industry. Assisted living facilities offer more independence and fewer restrictions than nursing homes which is appealing to those who only need help completing daily tasks. The Adirondacks have potential to play a significant role as a retirement destination. The purpose of this study is to determine what brought baby boomers to assisted living facilities in the Adirondacks. Semi-structured surveys will be used to obtain the needed information. This information will ultimately help assisted living facilities in the Adirondack region market to future baby boomers.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: House to Home.doc
Authors: Mallory Kasey Fleishman

Little People And Hotel Experiences

Fri, 08/10/2012 - 17:35
Abstract: Little people, medically known as dwarfs, are on average 4 feet 10 inches tall or less. This presents a unique set of circumstances when staying in hotels. The purpose of this quantitative study is to determine what the actual hotel experiences of LPs are compared to what they would like them to be. This study will be conducted through the use of surveys. Survey monkey will used to gather responses. An email will be sent to LPs in Region 2 of Little People of America and through Facebook contacts. The results of this study could be used by hotel properties that wish to make their accommodations more accessible for a wider range of people.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
Authors: Edith Wolocki

Keeping our Elderly Healthy

Fri, 08/10/2012 - 18:07
Abstract: As the aging population is growing more concerned with longevity and desire to live more healthy lifestyles, there has been an increased awareness and demand for healthy menu items that meet specific nutritional requirements that combat common ailments in the aging. This descriptive study seeks to discover how and to what extent a senior menu would be appealing to the senior citizens that eat out more than once a week in Canandaigua NY. This study will use a market study paper survey. Data will be analyzed in aggregate to identify the top five healthy menu items that seniors are most likely to order and how those foods ensure nutritional balance. This study may be valuable to meet the needs of the new trend of “healthy living” and also increase revenue for current and future restaurant owners in Canandaigua NY.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
Authors: Shonte Renee Ransom

Farm to School: Is It Cost Effective?

Fri, 08/10/2012 - 20:24
Abstract: While working within the confines of a school budget, small, rural, K-12 schools in upstate NY need to feed children healthy, nutritious meals everyday to help them learn and grow. The purpose of this study is to determine how and to what extent procuring fresh fruits and vegetables from local farms or local distributor is a cost effective approach for these schools. This quantitative designed study is being conducted by comparing costs associated with purchasing fresh produce from farms and local distributors. How does a farm to school cooperative differ from local distributors in terms of cost effectiveness in procuring produce for these schools? Data will be collected from farmers and school food service directors via interviews and questionnaires. Questionnaires will be emailed to select school food service directors and farmers, including telephone interviews. Data will be analyzed through a coding method which will help schools determine what farms and distributors can offer to them most cost effectively. Information gathered will help school food service directors responsible for the procurement of the produce to make informed decisions as to what means best fits their spending budget.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Farm to School Capstone
Authors: Linda Snyder

Housekeeping Outsourcing

Mon, 08/13/2012 - 15:03
Abstract: Housekeeping is essential to an efficient and effective hotel’s operations. There is not one department in a hotel or lodging enterprise that can exist without housekeeping service. The housekeeping department is usually the largest in the hotel, and it also holds the highest percentage for turnover. Traditionally because the housekeeping department has the greatest staffing numbers and payroll costs, it usually is the first area scrutinized in terms of profit margins. There are different ways that a company can hire their staff and as a hotel manager you have the opportunity to hire hourly employees within the company, or to hire from an outside agency. The purpose of this study was to explore the financial aspects of outsourcing and whether or not it is financially more effective to hire hourly employees or to hire from an outside agency. The outcome of this study can be used by hospitality properties seeking to help cut costs and save on labor for one of their largest departments within the hotel.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Housekeeping Outsourcing
Authors: Lauren Archambault