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Capstone Projects

Northern Suds - A Business Plan

Thu, 12/05/2013 - 08:09
Abstract: Northern Suds is new business being started in the North Country. The products from Northern Suds include detergents and cleaners that are additive and dye free. Products are made with eco-friendly, all natural ingredients. All products are also handmade. Northern Suds will begin selling products via Etsy.com and Craigslist.org on or around January 1st, 2014. Products will also be available for purchasing at the Saranac Lake Famers’ Market. The business came from the need for inexpensive allergy friendly products. The plan provided has full financials in addition to the results from testing surveys.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2013
Authors: Shelby Treadwell

"Streamlining operations: Application of technology at Whitetail Excavation, LLC"

Sat, 12/07/2013 - 15:36
Abstract: Abstract The goal of this project is to streamline business operations of Whitetail Excavation LLC, in the accounting, billing, and bidding departments. This project will introduce technology into the company, including a website presence. It will demonstrate the advantages of automating these aspects of the businesses operations through the use of computer software. It is believed that by automating these systems the business will operate more efficiently reducing clutter and time spent doing paperwork. Automation of these systems will keep manpower where it is needed, which is out in the field. By keeping manpower on jobs it will seed the completion of work allowing Whitetail to service more customers than before the use of technology. In order for Whitetail Excavation to service more customers it must also attract more customers. Until now Whitetail Excavation has only been promoted by word of mouth. This project hopes to change that buy establishing a web presence. It will do this through the use of social media and a company webpage. By establishing a web presence it is hoped that Whitetail Excavation will attract customers who were previously unaware of Whitetail Excavation. The website would contain company contact information as well as location, and services provided. The site would also host a photographic portfolio of past jobs and works completed. In addition to the website this project recognizes the importance of a social media presence as well. With over a billion users it would make sense for this project to also include a Facebook page. This would allow customers to share their experiences and make suggestions as well as expand on word of mouth advertising.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2013
File Attachments: Capstone report
Authors: Randall Bishop

Paul Smith's Car Sharing Program: A feasibility study of implementing a car-sharing program at Paul Smiths

Mon, 04/22/2013 - 16:21
Abstract: Car-sharing is a program in which companies own a fleet of vehicles, insure them, maintain them, and offer memberships to people who wish to use them. Car-sharing is an eco-friendly way to use a vehicle when needed without the need to own one. These programs are environmentally friendly as well as cost effective. Paul Smith’s college is an environmentally friendly campus currently lacking an effective program to reduce emissions on campus. In addition to the absence of an efficient program to reduce emissions, Paul Smith’s College is experiencing a shortage of parking spots due to the excessive number of vehicles parked here. In effort to take further steps towards being an environmentally friendly campus and reduce the number of vehicles parked on campus, a feasibility study to implement a car-sharing program on Paul Smith’s College campus will be conducted.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies, Integrative Studies
Year: 2013
File Attachments: draft4.4.doc
Authors: Ray Honsinger, Lance Ryan

Wellness Spas: A market analysis of the services a wellness spa could offer to middle class community members in a small New England town.

Mon, 04/22/2013 - 21:50
Abstract: Wellness spas, traditionally offered as a high end luxury model, are transitioning into a service available to all classes. There are services, within a certain price bracket, a wellness spa could offer to middle class community members of a small New England town. To be successful though, proprietors will need to better understand what services would be of interest to community members of a town like Keene, New Hampshire. The purpose of this study was to determine what wellness spa services would be of interest to those community members. Community members who qualify were given surveys to determine which services they would be most likely to use. The data was summarized to determine the most successful services according to the participants. This data can help indicate if there is a market in the area, and what the community members would be interested and not interested in.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies, Hotel, Resort and Tourism Management
Year: 2013
Authors: Danielle Taylor

Serving Those Who Served: A study of how small rural colleges can better meet the needs of their student veterans

Wed, 04/24/2013 - 23:14
Abstract: Currently many veterans are returning from combat and are seeking to obtain a post-secondary education at a college or university through the use of their GI Bill. However, it is unknown whether or not these institutions properly meet the needs of student veterans. The purpose of this exploratory study is to determine how and to what extent small rural colleges can better meet the needs of student veterans when compared to larger institutions that have more resources. Data will be collected through the use of primary and secondary research. The responses collected will then be aggregately analyzed to determine how the student veterans at Paul Smith’s College’s needs are being met and what they would like to see the college do to improve or implement resources and programs to better meet their needs. Additionally, the research plans to query veteran students at two larger universities in an urban setting. The results of this study will help small rural colleges become more military friendly, which could potentially attract more veterans interested in attending the college, and assist them with the transition from the military lifestyle to college and civilian life.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2013
File Attachments: Stephanie Karr Capstone.doc
Authors: Stephanie Karr

TripAdvisor reviews as an indicator of Relais and Chateaux experience fulfillment

Wed, 12/04/2013 - 17:08
Abstract: Social media can influence positive and negative customer expectations. The purpose of this inductive, qualitative, relational study is to determine how and if top-rated TripAdvisor reviewers should be given merit for their input, and why others care, compared to industry standards of a Relais and Chateaux rated experience in northeast destinations. A content analysis of TripAdvisor and the hotel sites will be studied to see if the responses represent Relais & Chateaux standard experiences or an un-realistic response. Customer responses, company history, its location, amenity information, mission statement, price of lodging will be indirectly observed and compared to Relais and Chateaux standards. This study can be of use to determine the effectiveness of ordinary guests, not industry experts, ability to judge an experience based on what a hotel stands for in a positive or negative manor to its ability to deliver a type of experience and their meet customers’ expectations.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Social Madness
Authors: Brandon May

Multigenerational Vacations and Family Resorts

Wed, 12/04/2013 - 19:23
Abstract: Currently there is a large number of Baby Boomers that are taking their children and grandchildren on vacations and they are the ones paying for it all. What is not known is how and to what extent this new type of travel will impact family resorts. The purpose of this study is to identify the impact of Baby Boomers taking more multigenerational vacations on family resorts. This is a descriptive, exploratory research method. The central question is how this new type of travel will impact family resorts. A survey will be used to collect information from different family resorts. The family resorts will be located all over the country. The information gathered from this survey will be compiled based on what this segment of travel wants and requires. This study will help family resorts plan for the future to ensure that this new segment of travel is happy and continues to stay there.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Rielly Kavanaugh

Music Festival Management

Wed, 12/04/2013 - 21:59
Abstract: Abstract The purpose of this exploratory study is to determine the management skill set required for individuals seeking executive level management positions within the music festival industry. This study is being performed because of a lack of information specific to the music festival industry regarding important skill sets required to reach the executive level. A survey will be conducted with top level management in the music festival industry in order to determine which skills were most supportive in obtaining their top level positions. The specific management skills needed for the top level positions will be a combination of the opinion and personal experience of top level executives in the music festival industry. This study is applicable for individuals seeking to develop and refine the skills required in order to achieve an executive level position within the music festival industry.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Music Festival Management
Authors: Kristen Morse

Ritz-Carlton and the Campus Visit Experience

Wed, 12/04/2013 - 22:48
Abstract: The purpose of this qualitative study is to explore to what extent the transfer of service from Ritz Carlton practices and the Hospitality Guest Cycle can be intergraded into higher education enrollment procedures, specifically the campus visit using Paul Smith’s College as a model. Research from this study can contribute support to transfer of service methods for similar higher education enrollment institutions by way of increasing student engagement throughout the experience. Methodology will include creating a rubric designed to break down the campus tour process into the four groups of the Guest Cycle that will compare with Ritz Carlton guidelines to observe performance levels followed by an analysis and further recommendations to Paul Smith’s College. A goal is to be able to clearly identify gaps in the campus visit procedures to allow for growth and new procedures to be put in place that positively reflect Ritz Carlton service standards and the Hospitality Guest Cycle. Information gathered in a rubric encompassing the Ritz Carlton Standards and the Hospitality Guest Cycle could be used by other small rural private colleges as a design for improvement.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Siobhan Shea

Preservation & Expeirece

Fri, 12/06/2013 - 19:04
Abstract: This quantitative study is designed to determine how and to what extent cultural heritage travelers who have journey to the Mexico's Ancient Ruins experienced limitations set as a result of needed preservation to prevent future deterioration caused by natural and anthropocentric factors. Preservation methods set and monitored by the National Institute of Anthropology & History (INAH), the National Commission for Protected Natural Areas (CONANP), however do they take from the experience? The ruins chosen for this study are the Pre-Hispanic City of El Tajin, the Pre-Hispanic City & National Park of Palenque, and the Pre-Hispanic City of Chichen Itza .The methodology that will be used in this study is data collection and analysis. Data from research will be collected to gain a numeral estimate of tourist who experienced limitations as a result of prevention methods used to preserve the Ruins of Mexico. The ultimate significance of this study is to provide awareness of the possible limitations preservation methods can have on the tourist’s experience, this information is not provided in studies.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Voniesha Brown