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Capstone Projects

Pearl Shore Hotel Capstone

Tue, 05/05/2015 - 14:39
Abstract: HOTS business simulation includes business analyses, marketing plans, editorial calendars, and RFP's.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2015
Authors: Emily Brosseau, Greer Gibian, Matthew Sullivan

Opportunity Cost of Common Core Development: Analysis of Course Preparation in the Fall Mountain school system and the Saranac Lake school systems

Fri, 12/05/2014 - 13:44
Abstract: The purpose of this study is to identify the cost to a school of adopting the Common Core State Standards through the reallocation of a teacher’s time. This study compares two similarly sized school districts, Fall Mountain Regional and Saranac Lake Central. To obtain the information to do this study a survey was comprised and distributed to the teachers of the two school districts. The data was then used to determine the average cost for a teacher to redo their lesson plans to accommodate the new Common Core, and the opinions they have on the effectiveness of the Common Core State Standards, among other statistical data as a result of the aforementioned survey. The data will then be used to do a comparison of the two school districts to see how the Common Core has affected schools in different states and areas. Based on the results of this study a discussion will be made and recommendations for the future proposed.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
Authors: James Chamberlain

Dunkin Donuts or Starbucks An analysis of two competitors

Sat, 12/06/2014 - 12:18
Abstract: Abstract The purpose of this research is to find out exactly what the difference is between Dunkin Donuts and Starbucks. It attempts to show how the companies are run differently, as well as illustrating aspects that are not visible to the public. This research will include how the employees are treated differently along with what company is more popular with college students. Surveys will be sent out to Paul Smith’s College students, faculty and staff. Once the data is collected it will be analyzed to determine what company people choose more often and why. The data that is collected for this project will come from primary and secondary sources.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: capstoneproject.docx
Authors: Rebecca Raffan

The Business of Fashion Buying

Fri, 05/02/2014 - 21:50
Abstract: Fashion buyers in the retail industry are responsible for determining the appropriate merchandise for a store or specialized department. A buyer follows the latest trends and selects the suitable products in attempts to bring in the highest revenue for that particular market. To be successful as a fashion buyer, an individual must possess necessary skills in negotiation, financial analysis, presentation and proficiency in Microsoft Word and Excel. Those who seek a career as a fashion buyer must prepare for a fast-paced, dynamic career experience that is consistently fluctuating. The purpose of this study was to analyze the personality traits of current and former fashion buyers in the industry. Through the use of the Jung Typology Personality Test, respondents were surveyed to obtain a four-type formula result in determining the personality traits of those involved. Combined with comprehensive research on the industry and career path that is required of a successful buyer, this data will be used to determine the proper qualities of one who wishes to participate as a fashion buyer in the corporate retail industry.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
Authors: Hannah Beaumont

Adirondack Aquaponics

Sat, 05/03/2014 - 12:00
Abstract: This project aims to create an aquaponics system for Paul Smith’s College. This project would help further efforts in developing sustainable environments for both learning and practical use within the student community. This would integrate culinary, business, environmental science/fisheries disciplines to help facilitate a diverse educational experience. An aquaponic system is the use of effluent byproduct from fish to fertilize and grow vegetation in less than ideal environmental settings such as winter months in northern climates. Fish are contained in a large tank and the nutrient rich water from the fish excrement is cycled through planting medium and is absorbed by the plants as energy/food. This sustainable agricultural practice is a closed loop form of food production, involving minimal inputs for a large output. An aquaponics system would provide integrated studies between disciplines and expand the unique experiences that Paul Smith’s College has to offer. The presence of such a system would hopefully provide more reason for prospective students to consider Paul Smith’s as their top choice. In effect, bringing in more students and increasing the economic value of Paul Smith’s College. The general population of students attending Paul Smith’s work towards a more sustainable lifestyle and this system is of high interest to the general student body. Beyond the student body there is also a growing trend of sustainability throughout the United States along with the entire world. Along with general interest there is also an opportunity for cutting operating costs of Paul Smith’s College by creating a commercially sized aquaponics system. This system could provide more than just an educational value, it could provide food to be utilized in food service areas on campus. For more information, see attached grant proposal.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: Capstone Final Report.doc
Authors: Jacob Sporn, Matthew Pelkey

Event Planning and What It Takes

Wed, 04/30/2014 - 21:03
Abstract: The focus of this capstone was event planning. What goes into planning an event? A professional planner needs to think about the goals, the needs of the customer, type of event, food and beverage, facilities and risk. To plan and execute an event, one must determine the type. For example, is it a corporate meeting or fundraising function? A budget is needed for each event to understand what is affordable and what can be done. What type of risk is involved? A good planner needs to plan for the “what ifs” of an event. Technology has changed the event industry. There once was a time when guests of an event would be asked to turn off their cell phones. Now everyone uses their phones at events. People can Tweet live and use social media to increase the experience of events. Planners can use social media to boost their marketing as well. Once a planner has experience in the industry they can apply to become a Certified Meeting Planner or a Certified Special Events Professional. This certification shows that the planner is an expert in their field. This capstone was planning a business plan workshop at Paul Smith’s College. This event was designed to give students a chance to develop a business plan. Potential transfer students were invited to take part in the event. During the event the students had to create a new product to market along with current senior business students who acted as their mentors. Together, they came up with a business plan and had to give an elevator speech on the product to everyone. The winning team was chosen based on the marketing, taste and idea of the product. The event was considered a success by the visitors and the college.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2014
Authors: Stephanie Dalaba

"Streamlining operations: Application of technology at Whitetail Excavation, LLC"

Sat, 12/07/2013 - 15:36
Abstract: Abstract The goal of this project is to streamline business operations of Whitetail Excavation LLC, in the accounting, billing, and bidding departments. This project will introduce technology into the company, including a website presence. It will demonstrate the advantages of automating these aspects of the businesses operations through the use of computer software. It is believed that by automating these systems the business will operate more efficiently reducing clutter and time spent doing paperwork. Automation of these systems will keep manpower where it is needed, which is out in the field. By keeping manpower on jobs it will seed the completion of work allowing Whitetail to service more customers than before the use of technology. In order for Whitetail Excavation to service more customers it must also attract more customers. Until now Whitetail Excavation has only been promoted by word of mouth. This project hopes to change that buy establishing a web presence. It will do this through the use of social media and a company webpage. By establishing a web presence it is hoped that Whitetail Excavation will attract customers who were previously unaware of Whitetail Excavation. The website would contain company contact information as well as location, and services provided. The site would also host a photographic portfolio of past jobs and works completed. In addition to the website this project recognizes the importance of a social media presence as well. With over a billion users it would make sense for this project to also include a Facebook page. This would allow customers to share their experiences and make suggestions as well as expand on word of mouth advertising.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2013
File Attachments: Capstone report
Authors: Randall Bishop

Wellness Spas: A market analysis of the services a wellness spa could offer to middle class community members in a small New England town.

Mon, 04/22/2013 - 21:50
Abstract: Wellness spas, traditionally offered as a high end luxury model, are transitioning into a service available to all classes. There are services, within a certain price bracket, a wellness spa could offer to middle class community members of a small New England town. To be successful though, proprietors will need to better understand what services would be of interest to community members of a town like Keene, New Hampshire. The purpose of this study was to determine what wellness spa services would be of interest to those community members. Community members who qualify were given surveys to determine which services they would be most likely to use. The data was summarized to determine the most successful services according to the participants. This data can help indicate if there is a market in the area, and what the community members would be interested and not interested in.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies, Hotel, Resort and Tourism Management
Year: 2013
Authors: Danielle Taylor

TripAdvisor reviews as an indicator of Relais and Chateaux experience fulfillment

Wed, 12/04/2013 - 17:08
Abstract: Social media can influence positive and negative customer expectations. The purpose of this inductive, qualitative, relational study is to determine how and if top-rated TripAdvisor reviewers should be given merit for their input, and why others care, compared to industry standards of a Relais and Chateaux rated experience in northeast destinations. A content analysis of TripAdvisor and the hotel sites will be studied to see if the responses represent Relais & Chateaux standard experiences or an un-realistic response. Customer responses, company history, its location, amenity information, mission statement, price of lodging will be indirectly observed and compared to Relais and Chateaux standards. This study can be of use to determine the effectiveness of ordinary guests, not industry experts, ability to judge an experience based on what a hotel stands for in a positive or negative manor to its ability to deliver a type of experience and their meet customers’ expectations.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Social Madness
Authors: Brandon May

Multigenerational Vacations and Family Resorts

Wed, 12/04/2013 - 19:23
Abstract: Currently there is a large number of Baby Boomers that are taking their children and grandchildren on vacations and they are the ones paying for it all. What is not known is how and to what extent this new type of travel will impact family resorts. The purpose of this study is to identify the impact of Baby Boomers taking more multigenerational vacations on family resorts. This is a descriptive, exploratory research method. The central question is how this new type of travel will impact family resorts. A survey will be used to collect information from different family resorts. The family resorts will be located all over the country. The information gathered from this survey will be compiled based on what this segment of travel wants and requires. This study will help family resorts plan for the future to ensure that this new segment of travel is happy and continues to stay there.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Rielly Kavanaugh