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Capstone Projects

The Conservation and Management of Wolverine (Gulo gulo) Populations in Northern Idaho to Help Prevent Human Caused Extirpation from the Contiguous United States

Thu, 05/02/2013 - 11:21
Abstract: Wolverines (Gulo gulo) were once a thriving species in the North Western United States, but large scale trapping and poison programs in the early 1900s lead to the species near extinction. Since then, populations in the United States have been struggling to maintain a strong presence in Idaho. Its current listing as threatened on the Endangered Species Act prohibits hunting and trapping, but more management is needed to sustain populations. Human development and recreation activities have caused wolverines to disperse from its nature range. Using habitat preservation techniques on current and historical wolverine habitat, increase availability and connectivity will improve dispersal. Close relationship with state officials will provide protection regarding land use, recreation, hunting, trapping and harassment. Public education will teach residents ways they can help prevent wolverine populations from further decline. Extensive research and population monitoring are needed due to the currently declining populations and the low fecundity of the species.
Access: Yes
Literary Rights: On
Major: Biology, Fisheries and Wildlife Science
Year: 2013
Authors: Danielle E. Ball

Wellness Spas: A market analysis of the services a wellness spa could offer to middle class community members in a small New England town.

Mon, 04/22/2013 - 21:50
Abstract: Wellness spas, traditionally offered as a high end luxury model, are transitioning into a service available to all classes. There are services, within a certain price bracket, a wellness spa could offer to middle class community members of a small New England town. To be successful though, proprietors will need to better understand what services would be of interest to community members of a town like Keene, New Hampshire. The purpose of this study was to determine what wellness spa services would be of interest to those community members. Community members who qualify were given surveys to determine which services they would be most likely to use. The data was summarized to determine the most successful services according to the participants. This data can help indicate if there is a market in the area, and what the community members would be interested and not interested in.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies, Hotel, Resort and Tourism Management
Year: 2013
Authors: Danielle Taylor

Destination Attachment: Connecting and Learning in New Orleans

Mon, 04/22/2013 - 11:47
Abstract: Educational experiences have the potential to connect the participant to a destination and its people. Food plays a large part in perception of the destination. Learning about food and actively engaging in its creation can be a unique experience. Destination attachment leads to loyalty and repeat visits. The purpose of this study was to investigate how and to what extent the leisure traveler can develop destination attachment in result of participating in educational cooking experiences at a specific destination. This qualitative, inductive relationship study explored how and to what extent offering cultural cooking classes to the leisure traveler at a destination relates to destination attachment. Data was collected through an online survey distributed to class participants. Opinions about the educational cooking experience were collected and analyzed to gauge if the cooking experience had any effect on destination attachment. Destination institutions will be interested in this data if they are looking into offering cultural educational cooking experiences.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Elise Wallner

Do The Lake Placid Lodge Amenities Meet Boomer Expectations?

Mon, 04/22/2013 - 14:14
Abstract: Are the amenities of the luxury destination, the Lake Placid Lodge, on target with the Boomer market, or are they falling short and missing the chance to tap a large potential revenue source? The tourism industry services many different markets; with the “baby boomers” representing 26% of the population. Such a large demographic should not be overlooked; however the Lake Placid Lodge in Lake Placid, NY has yet to aggressively market to them. This could be costing the Lodge a large amount of business, with baby boomers being 78 million strong (Ross). The main goal of this market study is to identify what boomers expect from a destination, and to determine what amenities the Lake Placid Lodge provides or doesn’t provide to meet these expectations. To identify what amenities meet their expectations, a survey was conducted towards previous boomer guests at the Lodge.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONEEEE.docx
Authors: Mercedes Mosher

Efficiency of Purchasing Practices

Mon, 04/22/2013 - 19:41
Abstract: Group purchasing is a process that small and large businesses use to purchase inventory. Small independent restaurants need larger inventory orders in order to compete with the purchasing leverage that cooperatives have. The purpose of the study is to determine the efficiency of current purchasing practices of small independent restaurant in comparison to cooperative purchasing practices for restaurants in Watertown, New York. The research provides a blend of qualitative semi-structured interviews and observations that focus on the attitudes and behaviors and a quantitative analysis of inventory lists of each business studied. Inventory analysis of each business will be pooled to formulate what products are purchased the most. Observations made from the semi- structured interviews will allow for a comparison of when products are purchased, what day of the week, and what supplier is favored. Contrasting the results of the study will allow for the researcher and businesses to identify more efficient purchasing efforts.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Meghan Sboro

To Food Truck or Not: A Study of how effective it is to have a food truck as brand extension to create customer loyalty.

Mon, 04/22/2013 - 20:44
Abstract: Brick and mortar restaurant locations are opening food trucks to create a larger customer loyalty. When a customer visits a food truck and enjoys the food they are more likely to not only return to the truck, but also visit the brick and mortar location. The purpose of this quantitative study is to determine the effectiveness of having a food truck as a brand extension of a brick and mortar restaurant, to create customer loyalty. A semi-structured survey was designed to measure and compare customer perceptions of Lakeview Deli in Saranac Lake, NY having a food truck. The data that is collected will show if customers who go to Lakeview Deli are more likely to go to a food truck brand extension. The outcome of this study can be used by the owners of Lakeview Deli to determine if they would like to open a food truck to increase their customer loyalty. It can also be used by restaurant owners seeking to increase their customer loyalty. Current restaurant owners and current food truck owners will be able to see if having a brand extension food truck creates a stronger customer loyalty to the brand.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.doc
Authors: Chelsea Brodhead