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Capstone Projects

HOS 462 Hospitality Business Simulation-OceanView

Sun, 05/03/2015 - 12:20
Abstract: This capstone was a business simulation where student managed and operated an online hotel and restaurant. OceanView was managed and operated by Kadie Ouellette, Ashlee Doele and Veronika Vanisheuskaya. OceanView is located on the beautiful shores of Cape Cod, Massachusetts. The reports in this file are the first year business plan, yearly analyses and final business plan.
Access: Yes
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Major: Hotel, Resort and Tourism Management
Year: 2015
File Attachments: HOS 462 OceanView.docx
Authors: Kadie Ouellette, Ashlee Doele, Veronika Vanisheuskaya

Spring 2015 HOS 462- Final Capstone Submission

Mon, 05/04/2015 - 10:54
Abstract: Capstone Project: Our Capstone Simulation Course entailed running a Hotel Property out of Cape Cod Massachusetts. We had to make decisions as a group in order to execute and track the results of how our property was performing on a monthly basis. Our Business Model was targeted more towards business travelers. The following is our Analysis of how our property performed each Year throughout the Semester.
Access: Yes
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Major: Hotel, Resort and Tourism Management
Year: 2015
File Attachments: Capstone-Final Submission
Authors: Rebecca Forman, Victor Dickson, Wyatt Gressler

HOS 462 Hospitality Business Simulation

Tue, 05/05/2015 - 12:57
Abstract: We as students in this course have been systematically redeveloping and managing a large multi-departmental hotel. This computer-simulated activity has given us the opportunity to achieve success through creative analysis to solve economic, social and environmental problems. The consequences of these decisions are reported and subsequently analyzed over a 3 year cycle of business. During our Capstone Celebration we have presented our results in a poster session and then provide a summative boardroom discussion of those internal and external forces and decisions that most powerfully affected our group’s successes, failures and adoption of change. This Paul Smith's College capstone experience has also allowed us to finalize our Paul Smith's education by giving us the opportunity to demonstrate mastery of the general education core and programmatic learning objectives. We have also had the chance to apply skills, methodologies and knowledge learned during our courses of study, building on this undergraduate learning experience as we evaluate our readiness for the next stage in our professional development.
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Major: Hotel, Resort and Tourism Management
Year: 2015
Authors: Nicolas Gonzalez, Lydia Kieffer, Luis Escala

HOS 462 Hospitality Business Simulation - Blue Diamond

Tue, 05/05/2015 - 16:25
Abstract: Over the course of the semester, our capstone class took on the role of General Manager of a hotel through a business simulation. Each month, decisions were made based off on financial reports and key performance indicators. This report is the result of the decisions made from Year 1 to Year 3. They include business plans, business analyses, editorial calender, and RFP documents.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2015
Authors: Amanda Middleton, Katrina Furuta, Matthew Bailey

HOS 462 Hospitality Business Simulation Capstone

Mon, 05/05/2014 - 08:30
Abstract: This capstone was an simulation of the hotel business. The reports in this file are a business plan and analyses reports for the four years that we were asked to make operational decisions for. This class looks at everything involved with the operation of a hotel through the simulation of an fictional hotel that a group of students get to name and make all operating decisions for. Everything that has been learned through the time at Paul Smiths College is put to use when operating the hotel simulation.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2014
Authors: James Panza

Driftwood Suites and Conference Services

Mon, 05/05/2014 - 19:00
Abstract: These are the reports of the original business plan for Driftwood Suites and four year analyses of the Hospitality Business Simulation Course. Driftwood Suites and Conference Services is located on the beautiful shores of Cape Cod, Massachusetts. This property is located 30 minutes away from the nearest airport. Driftwood Suites and Conference Services is the perfect location for business travelers and leisure travelers. Driftwood Suites currently has 125 air-conditioned rooms, all with private bathrooms and is well equipped to accommodate business travelers which is the main demographic of the property. Surrounding the property is an enclosed garden and a 200 car parking lot adjacent to the hotel. The products and services at Driftwood Suites that are offered are a new conference center, business services, and quick check in and check out. This property has a data point for email and internet access, level three complimentary items, and level four in room entertainment. In addition to the existing services such as 24 hour front desk servicers, lobby lounge, a full service restaurant called the Shipwreck Restaurant with a total of 100 seats, and a Pub style bar called the Pearl Pub with snack services and an additional bar called the Sea Glass Bar.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2014
Authors: Victoria Gonzalez

Ritz-Carlton and the Campus Visit Experience

Wed, 12/04/2013 - 22:48
Abstract: The purpose of this qualitative study is to explore to what extent the transfer of service from Ritz Carlton practices and the Hospitality Guest Cycle can be intergraded into higher education enrollment procedures, specifically the campus visit using Paul Smith’s College as a model. Research from this study can contribute support to transfer of service methods for similar higher education enrollment institutions by way of increasing student engagement throughout the experience. Methodology will include creating a rubric designed to break down the campus tour process into the four groups of the Guest Cycle that will compare with Ritz Carlton guidelines to observe performance levels followed by an analysis and further recommendations to Paul Smith’s College. A goal is to be able to clearly identify gaps in the campus visit procedures to allow for growth and new procedures to be put in place that positively reflect Ritz Carlton service standards and the Hospitality Guest Cycle. Information gathered in a rubric encompassing the Ritz Carlton Standards and the Hospitality Guest Cycle could be used by other small rural private colleges as a design for improvement.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Siobhan Shea

What Women Want

Sat, 04/20/2013 - 10:50
Abstract: Traveling business women are becoming more popular in the business world and hotel’s need to know how to accommodate them properly. The purpose of this study is to understand how to satisfy traveling business women through the security in a hotel. “What Women Want” is a descriptive quantitative study that seeks to address the question: How does satisfaction relate to the security of a hotel for traveling business women in metropolitan hotels? The data for this research will be collected through a series of questionnaires that will be emailed to alumnae of Paul Smiths College who travel to metropolitan hotels to determine what security features they look for when choosing a hotel. The data from the questionnaires will be used to help metropolitan hotels better satisfy their female business traveler’s expectations through the hotel security to build their customer loyalty.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: What Women Want
Authors: Heather Knox

Gay Marriage Etiquette: A study of the implications of LGBT marriage events for event planners

Mon, 04/22/2013 - 09:55
Abstract: The purpose of this study is to determine if lesbian, gay, bisexual, and transgendered (LGBT) wedding customs are changing the way event planners are planning weddings compared to traditional heterosexual weddings. “Gay Marriage Etiquette” is a qualitative, inductive, comparative analysis that seeks to address the question, “How are LGBT marriage customs going to affect the way event planners plan and set up weddings?” Data will be collected from an online survey distributed to event planners working in gay marriage legal states and the results will determine if event planners feel they are finding they must make changes in the way they prepare weddings of LGBT couples in comparison to the weddings of traditional heterosexual couples. This study will be significant to the event planning industry with the helping to understand how to market to the LGBT demographic.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Town_FinalCapstone.docx
Authors: Britny Town

Women Baby Boomers and Hospitality Marketing of Resorts: A study of the hospitality industry marketing resorts to women of the baby boomer generation

Mon, 04/22/2013 - 11:53
Abstract: With baby boomer women surfacing as a consumer powerhouse, it is important for resorts to successfully market to them. Hospitality marketers need to know what aspects of marketing of resorts appeal to women of the baby boomer generation to gain this demographic. The purpose of this qualitative, deductive, descriptive study is to determine what aspects of hospitality marketing of resorts appeal to women of the baby boomer generation. The marketing world has changed drastically due to aspects like social media. A survey of the literature will assess the importance of this market segments and the range of marketing techniques that can be used to influence them. By conducting interviews with marketing professionals, it will be shown what marketing tactics are currently being used to connect with women of the baby boomer generation. This will allow other marketing professionals to use these tactics to gain the enormous spending power of baby boomer women.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Elizabeth Salamendra