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Capstone Projects

What Women Want

Sat, 04/20/2013 - 10:50
Abstract: Traveling business women are becoming more popular in the business world and hotel’s need to know how to accommodate them properly. The purpose of this study is to understand how to satisfy traveling business women through the security in a hotel. “What Women Want” is a descriptive quantitative study that seeks to address the question: How does satisfaction relate to the security of a hotel for traveling business women in metropolitan hotels? The data for this research will be collected through a series of questionnaires that will be emailed to alumnae of Paul Smiths College who travel to metropolitan hotels to determine what security features they look for when choosing a hotel. The data from the questionnaires will be used to help metropolitan hotels better satisfy their female business traveler’s expectations through the hotel security to build their customer loyalty.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: What Women Want
Authors: Heather Knox

Gay Marriage Etiquette: A study of the implications of LGBT marriage events for event planners

Mon, 04/22/2013 - 09:55
Abstract: The purpose of this study is to determine if lesbian, gay, bisexual, and transgendered (LGBT) wedding customs are changing the way event planners are planning weddings compared to traditional heterosexual weddings. “Gay Marriage Etiquette” is a qualitative, inductive, comparative analysis that seeks to address the question, “How are LGBT marriage customs going to affect the way event planners plan and set up weddings?” Data will be collected from an online survey distributed to event planners working in gay marriage legal states and the results will determine if event planners feel they are finding they must make changes in the way they prepare weddings of LGBT couples in comparison to the weddings of traditional heterosexual couples. This study will be significant to the event planning industry with the helping to understand how to market to the LGBT demographic.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Town_FinalCapstone.docx
Authors: Britny Town

Women Baby Boomers and Hospitality Marketing of Resorts: A study of the hospitality industry marketing resorts to women of the baby boomer generation

Mon, 04/22/2013 - 11:53
Abstract: With baby boomer women surfacing as a consumer powerhouse, it is important for resorts to successfully market to them. Hospitality marketers need to know what aspects of marketing of resorts appeal to women of the baby boomer generation to gain this demographic. The purpose of this qualitative, deductive, descriptive study is to determine what aspects of hospitality marketing of resorts appeal to women of the baby boomer generation. The marketing world has changed drastically due to aspects like social media. A survey of the literature will assess the importance of this market segments and the range of marketing techniques that can be used to influence them. By conducting interviews with marketing professionals, it will be shown what marketing tactics are currently being used to connect with women of the baby boomer generation. This will allow other marketing professionals to use these tactics to gain the enormous spending power of baby boomer women.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Elizabeth Salamendra

Renewable Energy: How it Affects Customer Loyalty

Mon, 04/22/2013 - 19:03
Abstract: Sustainability is a movement which involves many businesses adopting practices such as the use of renewable energy to create a move positive impact on their community, bottom line, and the planet. Due to a growing awareness of this recent movement; it is currently unknown if the use of renewable energy within a company has an effect on customer loyalty. The purpose of this study is to determine how and to what extent the use of renewable energy affects customer loyalty of ski resorts in Northeast America. This study is co-alignment analysis based on an inductive theory that seeks to discover how and to what extent renewable energy implementation affects the customer loyalty of guests at ski resorts in the Northeast. Data was collected through site visits and surveys and was analyzed to find a possible trend between customer loyalty and the use of renewable energy. If the use of renewable energy creates increased customer loyalty then ski resorts as well as other hospitality establishments and businesses would be more apt to adopt sustainable business practices. This study also lends itself to further research as far as the co-alignment between businesses in other industries as well as other sustainability initiatives.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Colby J. Russell

A study of: The St. Lawrence and Franklin County Residents' perceptions of the economic impact of the Akwesasne Mohawk Casino on their region

Mon, 04/22/2013 - 20:34
Abstract: The results of the 2009 Taylor Study of the Akwesasne Mohawk Casino found that this tribal gaming establishment had positive economic impact on the St. Regis Mohawk Nation and the North Country counties of St. Lawrence and Franklin. This qualitative study will revisit the findings and seek to discover if the perception of the residents is as positive as the numbers assume. The purpose of this study is to determine how and to what extent the public perception compares to the findings of the 2009 Jonathan Taylor Study of the Economic Impact of the Akwesasne Mohawk Casino. This descriptive qualitative study will be conducted through surveys and semi-structured interviews. The residents’ responses to the surveys and interviews will reveal their perceptions and experiences of the economic benefits. The data will be coded using the Grounded Theory Method to find patterns in responses and perceptions. This information could also be valuable to the county governments to determine if they are informing these North Country residents of the contributions from the Akwesasne Mohawk Casino to their county budget.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Newman_FinalCapstone.doc
Authors: Molly Newman

Rosemary Aroma: A study on the effect of rosemary aroma in stimulating alertness, improving concentration and increasing productivity in groups of people working in conference rooms.

Mon, 04/22/2013 - 21:46
Abstract: Rosemary aromatherapy has been found to positively affect the concentration and productivity when used on the individual scale. The purpose of this study was to analyze the effects of rosemary aroma on the groups scale, whereas, people worked together to accomplish brainstorming activities. In this group study, data was collected and quantified using a deductive (theory) approach. The study allowed a group of people to use the rosemary aromatherapy scent to stimulate alertness, improve concentration and increase productivity when working on the brainstorming activities. The group will be exposed to the aromas and give feedback on the effects. Using a general questionnaire each individual has elaborated on their opinions, feelings, emotions and memories of the experience. The data reveals how effective the aromatherapy was on enhancing the group’s ability to accomplish the tasks. The results of this study may further be developed into an offered amenity that conference centers can provide to potential guests.  
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.docx
Authors: Brianna Bentley

Healthy Spaces, Healing Places: An exploratory study of health and wellness terminology and traveler perceptions.

Mon, 04/23/2012 - 12:19
Abstract: Health and wellness tourism is driving destination development in the hotel industry yet little has been written on the perceptions of potential travelers on health and wellness as separate product and service offerings. Health and wellness properties in the United States often market their products and services interchangeably without acknowledging the difference between the health product experience and the wellness product experience. The purpose of this qualitative study was to explore customer perceptions of the health travel product separate from the wellness travel product as compared to the accepted definition of Europe’s health and wellness market segments. A semi-structured survey was designed to measure and compare customer perceptions of the attributes of a health and wellness product and/or services experience and to define what health and wellness. The outcome of this study can be used by hospitality properties seeking to market more specifically to health or wellness at their property.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: BBOYCE_FINAL CAPSTONE.doc
Authors: Bethany Boyce

Vine to Table: A Study of Millennial Consumers' Quality Perception of Wine on Tap

Mon, 04/23/2012 - 13:11
Abstract: There is a trend present in the wine industry for restaurant and bar establishments to use wine kegs to serve their wines by the glass through a draft system accompanied by a growing consumption rate of wine drinkers in the millennial generation. Restaurant and bar establishments need to recognize the growing consumption of wines by the glass in the millennial generational cohort because they are the future of industry trends. This exploratory study sought to determine to what extent millennial consumers’ perception of the wine quality is affected by keg packaging. An online survey was administered to millennial consumers to help such establishments understand the acceptability of wine keg draft systems for their growing market demographic through statistical data that was collected.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: WALLACE FINAL CAPSTONE.doc
Authors: Alexis Wallace

“I’m a server, not a doctor. You’re allergic to what?” The need for expansion of food allergy training practices within the food service industry specifically focused on front of the house employees.

Mon, 04/23/2012 - 14:18
Abstract: The number of food allergy sufferers in the United States has dramatically increased in the last 15 years. It is estimated that approximately 15 million individuals in the United States have food related allergies; of that 15 million, an estimated 6 million are children. Due to the high percentage of customers with food related allergies, the restaurant industry has been forced to adjust to the needs of clientele to maintain a diverse customer base. This study seeks to determine if a food allergy training course should be instituted in the food service industry. Survey data will be gathered from restaurants in the Lake Placid/Saranac Lake region of New York to determine current training policies, level of knowledge, and communication procedures. Furthermore, the study will investigate if a food allergy training course is present at each restaurant surveyed. If not, the level of training staff have and overall knowledge regarding food allergies will also be examined. The results will then be compiled to generate a report of recommendations regarding the need for a food allergy training course and the information that should be considered within the course. The goal of this project is to ensure sufficient education for restaurant staff, providing exceptional service and safety for all clients.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: O'REILLY FINAL CAPSTONE.doc
Authors: Ashley O'Reilly

Beyond The Links: A Study of Golf Tourism Amenities

Mon, 04/23/2012 - 19:48
Abstract: Golf tourism is a continually growing trend within the golf industry. This capstone determined to what extent amenities play a factor in the choosing of destinations by golf tourists, this relational study will explain the possible relationship between amenities and choice of destination by golf tourists. The availability of amenities relates to tourist choices of vacation destination for golf tourists was determined by this capstone. Data was collected through online surveys distributed to golf tourists. The activity that this study included was surveying and data collection. The data that was collected returned in the form of scales which will make for easier data analysis. This study has yielded data that would be useful for many communities around the country that have a golf aspect to their economy. Some possible organizations that could use the data that this study attains would be organizations like chambers of commerce in areas with golf courses and golf tourists.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: JDILLON FINAL CAPSTONE.docx
Authors: John Dillon