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Capstone Projects

The Waterhole's Upstairs Music Lounge Marketing Plan

Fri, 04/27/2012 - 11:31
Abstract: With any music venue attracting more customers through efficient ways of marketing is paramount. The Waterhole’s Upstairs Music Lounge located in Saranac Lake, New York, is the basis of this study to create a marketing plan for the establishment that will increase the volume of business. Information has been collected using surveys delivered to the local community. Further, interviews with The Waterhole’s staff members about the type of advertising they perceive reaches the market most effective were conducted. Using the information this research has developed ways The Waterhole can market itself more efficiently using print, radio, and social media advertising.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Dustin S. Dwyer

Proposal for a Pet-Friendly Residence Hall

Fri, 04/27/2012 - 15:42
Abstract: A “pet friendly” college campus is one that allows students to house their pets with them; including in dorm rooms and other designated areas. This research is to investigate the appropriateness of having a pet-friendly campus at Paul Smith’s College. This investigation will show the psychological and physiological advantages of having pets as companions in a college setting, as well as determine if the current population (students, faculty and staff) is amenable to this model. The model for this project and a large portion of support herein was conducted by visiting the SUNY Canton campus and their pet-friendly residence hall. The data and observations were collected by interviewing the students who owned pets at the campus and gaining insight as to the emotional and physical support they felt the pets provided to them. Interviews were also conducted at the Office of Residence Life and the physical dorm itself was toured for this presentation. In conclusion, the proposal will show support for and suggest the renovation of a current dorm – likely Clinton or Lambert Hall – and the creation of a fenced in exercise area in which to maintain any foreseeable canine residents. This project will lay the ground work for making the Paul Smith’s College campus a more diverse and appealing environment for students and faculty alike.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Ashley Keith

Small Restaurant Success in a Rural Community: The study of the gathering place phenomenon and its relation to success

Fri, 08/17/2012 - 07:48
Abstract: In small rural communities some restaurants are successful while others fail. It is unknown to what extent the gathering place phenomenon has an impact on restaurant success. The gathering place is nominally defined as a place where the community frequently goes to take it easy, communicate with friends, neighbors, and whoever else shows up. This qualitative study will explore how small restaurants operate in a given day. The researcher will play the role of a customer doing field research witnessing at the scene of the action if the restaurants fulfill the criteria of the 5 p’s of marketing. Price: What the buyers are willing to pay? Place: Where do the potential customers want to buy the product? Promotion: How will the customers know what one restaurant offers? Product: What features to include, and what to do without? People: How many customers are at the restaurant, and how many of them are a community member? The data will be analyzed if the gathering place effectively meets the 5 p criteria for success.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2012
File Attachments: Template Capstone.docx
Authors: Marie Candee

Tasty Tunes

Mon, 12/03/2012 - 14:16
Abstract: The senses of hearing and tasting are being paired together more and more as the subject becomes more popular, bringing musicians and chefs closer together. This study will determine the optimal music to play in a particular restaurant and show how well that music stimulates a customer’s palate. A farm-to-table restaurant will be the place of research where music that complements the food will be played on four different nights and customer surveys will measure the differences in taste and customer enjoyment between four different music genres. The data will be used to prove that the optimal music really does make food and the time spent more enjoyable. The results may lead to be very beneficial to dining room managers, restaurant owners, chefs, and musicians who perform in the hospitality industry in their efforts in matching food and dining with music.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2012
Authors: Kelsey Jones

From Garden to School: Future Trend Prediction study of school lunches and the edible schoolyard, Kitchen Garden Project, and Let’s Move! Programs.

Mon, 12/03/2012 - 16:59
Abstract: The ‘Edible Schoolyard’ movement is driving schools towards offering freshly grown produce into their school lunch programs. The Edible Schoolyard aims to provide fresh produce with learning experiences in order to encourage school children to eat healthy and make good decisions about what they eat. An edible schoolyard can be utilized as a major development for school systems, especially in the United States where the growing rates of obesity in our children is still increasing. The purpose of this study was to explore the plausibility of a school system adapting the edible schoolyard or even similar program such as: Kitchen Garden Project and Let’s Move!. A survey was used to measure and compare the responses on if the edible schoolyard is possible for a school system to incorporate. The outcome of this survey can be used to persuade schools into deciding whether they think it’s a good idea to adapt the program into their school system, or even deciding if it’s worth implementing some aspects of the edible schoolyard for their schools.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2012
File Attachments: Final23.docx
Authors: Barbara Sanchez

Women vs. Men Becoming Executive Chefs

Mon, 12/03/2012 - 17:30
Abstract: Currently culinary school enrollment nationwide is about even between male and female students but there is a gap when it comes to being an executive chef, women only account for 10% of executive chefs. The purpose of this project is to study this gap between men and women in the culinary field and also to see what might be causing these gaps and what other jobs the women have found. Surveys will be given to Paul Smith’s alumni with a four year culinary degree. The survey will find out what type of students they were and what jobs they had wanted and what jobs they have had. The male and female responses will then be compared to each other to see if there are gaps between the information.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2012
Authors: Jordan Williams

The Root of The Problem

Wed, 12/05/2012 - 15:35
Abstract: Abstract The local food movement is a leading trend in the restaurant industry. Paul Smith’s College utilizes multiple culinary labs and an on-site restaurant. Considering the industry trend and the amount of produce used on a daily basis, how can we better utilize our produce? This study seeks to determine if a root cellar could help increase the shelf life of vegetables for the culinary labs and St. Regis Café. Invoices of vegetable orders from vendors (specifically Sysco) will be gathered and analyzed. The data collected will be used to determine the feasibility of methods related to vegetable preservation.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2012
File Attachments: Capstone Final
Authors: Christian Hunter

Perception Connection - Defining Local Food, and the Gap Between Chefs and Consumers

Mon, 04/23/2012 - 11:01
Abstract: With increasing numbers of restaurants using the word “local” on their menus, and consumers seeking out farmers markets and purveyors who label their products as local, it has become necessary to take a closer look at just what is being talked about. When a chef puts the word local next to his featured dish of the day, what does that mean to him? Conversely, what does a customer reading that menu expect to be getting on their plate? Currently, there are no government regulations for the use of the “local” description, unlike “organic” and “all-natural” foods. Since there are no legal expectations, it is at the discretion of the chefs to decide how they will market certain items, and in the minds of the consumers what they expect to be consuming based upon an image. This capstone will explore, through the use of surveys, distributed to both culinary professionals, and culinary consumers, what their expectations of a locally sourced food item are. The results of these queries will demonstrate whether there is a gap between the two facets. The project does not seek to establish a basis for regulation, but rather to explore the ideals of two symbiotic groups. The conclusions based upon what this project discovers will educate both chefs and consumers on commonly accepted standards in local food. It will also offer them the opportunity to evaluate any gaps between standards, and decide how they might approach using or buying “local” food. 
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2012
File Attachments: Capstone project.docx
Authors: Kelcey Rusch

Cornopoly A Study of a Cost Effective and Corn-free Menu

Mon, 04/23/2012 - 11:50
Abstract: In the past ten years the price of corn has quadrupled as the result of the increasing demand for corn. Today, there are wide ranges of items being produced that include corn as an essential ingredient. This project looked into developing ways to help food service establishments to remain cost effective despite the increased price of corn and thus corn derived products. For this project we held a blind taste test meal to find consumer preference. During the meal we supplied questionnaires to collect data on preferences. We found that the price of corn had not reached a high enough point to force a change to non-corn derived products; however, we felt that through statistical forecasting, the price of corn would rise to a point that would not allow restaurants to remain cost effective.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2012
File Attachments: Final Capstone Paper.doc
Authors: Jeffrey Dineen, Matthew Cusimano

Self-Actualization through the use of food

Mon, 04/23/2012 - 12:19
Abstract: Maslow’s Hierarchy of Needs is a table consisting of human needs according to necessity; in order to reach a new level, needs of the previous level must be met first. Among the physiological needs located at the bottom of the pyramid, is food. Food can be controlled unlike other biological needs and therefore may play a crucial role in reaching the ultimate goal of self-actualization. The purpose of this capstone is to show how food can go beyond the need of hunger, and bring us to a self-actualizing moment. The surveys will be conducted to gather statistics and opinions of outdoor recreationists and other relevant professionals such as chefs and culinary students. The question that is going to be answered through this capstone is: Is food preparation and consumption an enriching and exciting enough experience to achieve self-actualization? The results should vary between the two populations, but the ultimate prediction is that food will be shown to be a major factor in the achievement of self-actualization. The significance of this study is to reach a new level of understanding about the importance of food to the human body, and show that food can bring that self-actualizing moment without meeting all the other needs of the pyramid beforehand.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2012
Authors: Stephanie Curtis