Event Planning and What It Takes
Wed, 04/30/2014 - 21:03
Abstract: The focus of this capstone was event planning. What goes into planning an event? A professional planner needs to think about the goals, the needs of the customer, type of event, food and beverage, facilities and risk. To plan and execute an event, one must determine the type. For example, is it a corporate meeting or fundraising function? A budget is needed for each event to understand what is affordable and what can be done. What type of risk is involved? A good planner needs to plan for the “what ifs” of an event. Technology has changed the event industry. There once was a time when guests of an event would be asked to turn off their cell phones. Now everyone uses their phones at events. People can Tweet live and use social media to increase the experience of events. Planners can use social media to boost their marketing as well. Once a planner has experience in the industry they can apply to become a Certified Meeting Planner or a Certified Special Events Professional. This certification shows that the planner is an expert in their field. This capstone was planning a business plan workshop at Paul Smith’s College. This event was designed to give students a chance to develop a business plan. Potential transfer students were invited to take part in the event. During the event the students had to create a new product to market along with current senior business students who acted as their mentors. Together, they came up with a business plan and had to give an elevator speech on the product to everyone. The winning team was chosen based on the marketing, taste and idea of the product. The event was considered a success by the visitors and the college.
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
File Attachments: Event Planning and What It Takes
Impacts of Maple Syrup Production Programming at the Paul Smith’s College Visitor Interpretive Center
Tue, 04/29/2014 - 12:37
Abstract: Education and interpretation provides strategies and techniques to successfully communicate natural resource and environmental concerns. This research addresses the effectiveness of a community education project at the Paul Smith’s College (PSC) Visitor Interpretive Center (VIC) in the Adirondacks of New York State. Educational programs regarding maple syrup production were designed and evaluated to determine their impact on the local community. The objectives were to offer skills education, raise awareness on a local resource, foster a connection to the land, and offer involvement in the VIC’s community maple project. The goal of maple education at the VIC is to educate the community in an attempt to encourage the growth of an underutilized sustainable local resource that community members can become involved in without degradation of Adirondack forests. Determinations were made using a survey questionnaire provided before and after the programs were performed. Based on the data collected the determination made is that the majority of participants that attended ultimately were interested in becoming involved in maple sugaring using to VIC as a gateway for maple sugaring, primarily as a hobby and outdoor activity. This research has aided in the determination that effective programming at the VIC results in encouraging the community to be involved in maple syrup production. With this determination the VIC will continue to perform the designed educational programs as a service to the community.
Literary Rights: On
Major: Integrative Studies, Recreations, Adventure Travel and Ecotourism