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Capstone Projects

Hermit Hill Vintage Business Strategy

Wed, 05/13/2020 - 13:55
Abstract: Our capstone project was to help a local business in Hermit Hill Vintage Antiques with a business strategy and marketing plan. Through this we created ways for them to increase the number of customers as well as create a social media presence. We looked at their current business strategy, then created a new revamped one for Hermit Hill Vintage with a higher focus on marketing with many suggestions.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
Authors: Nicholas McCabe
Melanie Montealegre

Zack Nation: Lake Placid's Newest Oddity

Wed, 05/06/2020 - 12:12
Abstract: My project was done to help show and confirm what Zack Nation: A Pop Culture Odyssey would have to do to break free of all loans and go from a dependent company to an independent one. The work at Zack Nation has been done over the course of three years. Two and a half years went by before I came on board to help advertise and manage the company. The current loan is upwards of $400,000 from one man who shall remain nameless for legal reasons. He also owns a business in Lake Placid and was the man who brought Zack Delia, owner of Zack Nation into Lake Placid and into business. In respect for us at Zack Nation all names other than mine and Zack Delia will not be used in the project.
Access: No
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
File Attachments: The Author has selected not to publish this complete work.
Authors: Me

RAELM and PACM Program Analysis: Does the Online Presence Match the Experience?

Thu, 05/14/2020 - 10:52
Abstract: This is a research-based project that analyzes the Recreation, Adventure Education, and Leisure Management (RAELM) and Parks and Conservation Management (PACM) programs at Paul Smith’s College. The purpose of this research is to determine if there is a gap between the current advertised representation of the RAELM and PACM programs on the official Paul Smith’s College website and social media, and the experiences that current students within these programs have. The research includes an analysis of the programs’ current representation on the Paul Smith’s College website and social media, data collected from interviewing faculty involved in the program and surveying current students, and a literature synthesis of similar research projects and academic curriculums.
Access: Yes
Literary Rights: On
Major: Recreations, Adventure Travel and Ecotourism, Recreation, Adventure Education and Leisure Management
Year: 2020
File Attachments: Final Draft.edited.docx
Authors: Rowan McBurney, Will Lord