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Capstone Projects

Zack Nation: Lake Placid's Newest Oddity

Wed, 05/06/2020 - 12:12
Abstract: My project was done to help show and confirm what Zack Nation: A Pop Culture Odyssey would have to do to break free of all loans and go from a dependent company to an independent one. The work at Zack Nation has been done over the course of three years. Two and a half years went by before I came on board to help advertise and manage the company. The current loan is upwards of $400,000 from one man who shall remain nameless for legal reasons. He also owns a business in Lake Placid and was the man who brought Zack Delia, owner of Zack Nation into Lake Placid and into business. In respect for us at Zack Nation all names other than mine and Zack Delia will not be used in the project.
Access: No
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
File Attachments: The Author has selected not to publish this complete work.
Authors: Me

Hermit Hill Vintage Business Strategy

Wed, 05/13/2020 - 13:55
Abstract: Our capstone project was to help a local business in Hermit Hill Vintage Antiques with a business strategy and marketing plan. Through this we created ways for them to increase the number of customers as well as create a social media presence. We looked at their current business strategy, then created a new revamped one for Hermit Hill Vintage with a higher focus on marketing with many suggestions.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
Authors: Nicholas McCabe
Melanie Montealegre

Management Capstone

Mon, 05/06/2019 - 15:38
Abstract: The management capstone planned an event for the Paul Smiths college community to partake in. They conducted interviews of event planners, spoke to different departments within the school, created a budget, and executed the event. Their event was based around earth day and sustainable practices. They were able to track the number of attendees through a sign-in sheet and satisfaction of the event through a survey. The capstone students learned what it takes to plan events, how to execute them, and how to track their impact on the community involved.
Access: Yes
Literary Rights: On
Major: Entrepreneurial Business Studies
Year: 2019
Authors: Natalina Bevilacqua
Gabrielle Fronckowiak

Product Feasibility Plan:Little ADK

Fri, 04/28/2017 - 10:35
Abstract: Little ADK’s is a take-home wilderness experience for children between the ages of 4-11. This is an oyster mushroom growing kit that will help a child bring the magic and wonders of the Adirondacks back home, outside the Blue Line (the term used to define the Adirondack Park Preserve.). This pod-based garden system allows children, as well as adults, the opportunity to grow their very own Adirondack native plants. Little ADK’s also comes with an informational booklet and an educational coloring book describing the importance and beauty of the Adirondack Park. Little ADK will be marketed to tourist within the Park as well as to native wilderness lovers. Those purchasing the product can feel environmentally conscientious as Little ADK’s donates 10% of profits toward the preservation of the Adirondack Mountains.
Access: Yes
Literary Rights: Off
Major: Entrepreneurial Business Studies
Year: 2017
Authors: Joshua R. Clemens

Topaz Detailing

Wed, 04/29/2015 - 11:21
Abstract: Topaz Detailing plans to be the only mobile detailing presence in the northern Bergen County NJ area that people trust their cars with. Trust us how? Trust us in making their car look as good as or better than the day they drove it off the lot. The service that Topaz Detailing provides uses a very safe paint correction process that has been in used all over the world for many years. The process can be used to correct anything from holograms, swirl marks and shallow scratches in the clear coat of the car caused from daily driving and use of improper materials. Using this method by repeating certain key steps can remove up to 100% of the visible blemishes on the paint can be corrected while making the car look like new. The full paint correction process starts with a basic waterless wash with distilled water and lubricants to get rid of most of the contaminants. Second, the car will be clayed to remove the contaminants were not removed from the first step and that can’t be seen. Third, the car will be compounded with a dual action orbital polisher to remove most of the swirl marks and scratches, this step may be repeated as many times as necessary to achieve desired results. Fourth, the car will be polished with oils; this will give the car (especially darker ones) a high gloss as well as remove very minor swirl marks. Finally, the car will be given two thin protective coats of wax which helps improves appearance as well as act as a barrier that will protect the paint from the elements. This simple process is what automotive detailers around the world use. Short-term goals for Topaz Detailing would be to stay in business and expand our customer base so we can saturate the market in Northern Bergen County and surrounding towns. Long-term goals would be to expand the business and get a garage so detailing can be done in the winter months and on rainy days. Another automotive detailer will be hired to operate the van and still keep our business mobile. What makes Topaz Detailing special: as opposed to the competitors in the area, Topaz Detailing will be run out of a van. This gives the company a few specific advantages A) customers will find it more convenient that the detail shop comes to them B) they will not have to worry about getting the car they need to detail to the shop and find a ride back and C) customer will not have to waste any valuable time getting the car to a shop, we come to you!
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2015
File Attachments: Topaz Detailing 2.docx
Authors: Karl Schubert

The Pixelated Industry

Wed, 04/30/2014 - 13:36
Abstract: Video game enthusiasts come in multiple forms and there are many more people who don't play games. Market trends and cultural preferences change over time, and because of this, game developers are constantly changing to meet the needs of this demographic. The goal of this study is to inform the general public on aspects of what game enthusiasts as a demographic feel is important as well as how to attract those who are not in the primary demographic into this market. Through surveys and focus groups, research will begin to provide insight on the world of gaming and what keeps non-gamers from becoming consumers. Multiple factors affect the growth of this industry and separate factions including traditional computer gaming, console gaming, and other forms of media can help to shape this industry and its future.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: CAPSTONE.docx
Authors: Dellyn Antione, Ryan Davis

The Business of Fashion Buying

Fri, 05/02/2014 - 21:50
Abstract: Fashion buyers in the retail industry are responsible for determining the appropriate merchandise for a store or specialized department. A buyer follows the latest trends and selects the suitable products in attempts to bring in the highest revenue for that particular market. To be successful as a fashion buyer, an individual must possess necessary skills in negotiation, financial analysis, presentation and proficiency in Microsoft Word and Excel. Those who seek a career as a fashion buyer must prepare for a fast-paced, dynamic career experience that is consistently fluctuating. The purpose of this study was to analyze the personality traits of current and former fashion buyers in the industry. Through the use of the Jung Typology Personality Test, respondents were surveyed to obtain a four-type formula result in determining the personality traits of those involved. Combined with comprehensive research on the industry and career path that is required of a successful buyer, this data will be used to determine the proper qualities of one who wishes to participate as a fashion buyer in the corporate retail industry.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
Authors: Hannah Beaumont

Adirondack Aquaponics

Sat, 05/03/2014 - 12:00
Abstract: This project aims to create an aquaponics system for Paul Smith’s College. This project would help further efforts in developing sustainable environments for both learning and practical use within the student community. This would integrate culinary, business, environmental science/fisheries disciplines to help facilitate a diverse educational experience. An aquaponic system is the use of effluent byproduct from fish to fertilize and grow vegetation in less than ideal environmental settings such as winter months in northern climates. Fish are contained in a large tank and the nutrient rich water from the fish excrement is cycled through planting medium and is absorbed by the plants as energy/food. This sustainable agricultural practice is a closed loop form of food production, involving minimal inputs for a large output. An aquaponics system would provide integrated studies between disciplines and expand the unique experiences that Paul Smith’s College has to offer. The presence of such a system would hopefully provide more reason for prospective students to consider Paul Smith’s as their top choice. In effect, bringing in more students and increasing the economic value of Paul Smith’s College. The general population of students attending Paul Smith’s work towards a more sustainable lifestyle and this system is of high interest to the general student body. Beyond the student body there is also a growing trend of sustainability throughout the United States along with the entire world. Along with general interest there is also an opportunity for cutting operating costs of Paul Smith’s College by creating a commercially sized aquaponics system. This system could provide more than just an educational value, it could provide food to be utilized in food service areas on campus. For more information, see attached grant proposal.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: Capstone Final Report.doc
Authors: Jacob Sporn, Matthew Pelkey

Paul Smith's Car Sharing Program: A feasibility study of implementing a car-sharing program at Paul Smiths

Mon, 04/22/2013 - 16:21
Abstract: Car-sharing is a program in which companies own a fleet of vehicles, insure them, maintain them, and offer memberships to people who wish to use them. Car-sharing is an eco-friendly way to use a vehicle when needed without the need to own one. These programs are environmentally friendly as well as cost effective. Paul Smith’s college is an environmentally friendly campus currently lacking an effective program to reduce emissions on campus. In addition to the absence of an efficient program to reduce emissions, Paul Smith’s College is experiencing a shortage of parking spots due to the excessive number of vehicles parked here. In effort to take further steps towards being an environmentally friendly campus and reduce the number of vehicles parked on campus, a feasibility study to implement a car-sharing program on Paul Smith’s College campus will be conducted.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies, Integrative Studies
Year: 2013
File Attachments: draft4.4.doc
Authors: Ray Honsinger, Lance Ryan

Wellness Spas: A market analysis of the services a wellness spa could offer to middle class community members in a small New England town.

Mon, 04/22/2013 - 21:50
Abstract: Wellness spas, traditionally offered as a high end luxury model, are transitioning into a service available to all classes. There are services, within a certain price bracket, a wellness spa could offer to middle class community members of a small New England town. To be successful though, proprietors will need to better understand what services would be of interest to community members of a town like Keene, New Hampshire. The purpose of this study was to determine what wellness spa services would be of interest to those community members. Community members who qualify were given surveys to determine which services they would be most likely to use. The data was summarized to determine the most successful services according to the participants. This data can help indicate if there is a market in the area, and what the community members would be interested and not interested in.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies, Hotel, Resort and Tourism Management
Year: 2013
Authors: Danielle Taylor