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Capstone Projects

Hermit Hill Vintage Business Strategy

Wed, 05/13/2020 - 13:55
Abstract: Our capstone project was to help a local business in Hermit Hill Vintage Antiques with a business strategy and marketing plan. Through this we created ways for them to increase the number of customers as well as create a social media presence. We looked at their current business strategy, then created a new revamped one for Hermit Hill Vintage with a higher focus on marketing with many suggestions.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
Authors: Nicholas McCabe
Melanie Montealegre

Zack Nation: Lake Placid's Newest Oddity

Wed, 05/06/2020 - 12:12
Abstract: My project was done to help show and confirm what Zack Nation: A Pop Culture Odyssey would have to do to break free of all loans and go from a dependent company to an independent one. The work at Zack Nation has been done over the course of three years. Two and a half years went by before I came on board to help advertise and manage the company. The current loan is upwards of $400,000 from one man who shall remain nameless for legal reasons. He also owns a business in Lake Placid and was the man who brought Zack Delia, owner of Zack Nation into Lake Placid and into business. In respect for us at Zack Nation all names other than mine and Zack Delia will not be used in the project.
Access: No
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
File Attachments: The Author has selected not to publish this complete work.
Authors: Me

Management Capstone

Mon, 05/06/2019 - 15:38
Abstract: The management capstone planned an event for the Paul Smiths college community to partake in. They conducted interviews of event planners, spoke to different departments within the school, created a budget, and executed the event. Their event was based around earth day and sustainable practices. They were able to track the number of attendees through a sign-in sheet and satisfaction of the event through a survey. The capstone students learned what it takes to plan events, how to execute them, and how to track their impact on the community involved.
Access: Yes
Literary Rights: On
Major: Entrepreneurial Business Studies
Year: 2019
Authors: Natalina Bevilacqua
Gabrielle Fronckowiak