After logging in with the login link in the top right, click here to upload your Capstone

Capstone Projects

Hermit Hill Vintage Business Strategy

Wed, 05/13/2020 - 13:55
Abstract: Our capstone project was to help a local business in Hermit Hill Vintage Antiques with a business strategy and marketing plan. Through this we created ways for them to increase the number of customers as well as create a social media presence. We looked at their current business strategy, then created a new revamped one for Hermit Hill Vintage with a higher focus on marketing with many suggestions.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
Authors: Nicholas McCabe
Melanie Montealegre

Zack Nation: Lake Placid's Newest Oddity

Wed, 05/06/2020 - 12:12
Abstract: My project was done to help show and confirm what Zack Nation: A Pop Culture Odyssey would have to do to break free of all loans and go from a dependent company to an independent one. The work at Zack Nation has been done over the course of three years. Two and a half years went by before I came on board to help advertise and manage the company. The current loan is upwards of $400,000 from one man who shall remain nameless for legal reasons. He also owns a business in Lake Placid and was the man who brought Zack Delia, owner of Zack Nation into Lake Placid and into business. In respect for us at Zack Nation all names other than mine and Zack Delia will not be used in the project.
Access: No
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
File Attachments: The Author has selected not to publish this complete work.
Authors: Me

Generating Visitor and Nordic Ski Revenue at The VIC

Wed, 05/27/2020 - 16:16
Abstract: This project encompasses a comprehensive media and advertising plan to generate revenue for the Nordic ski season at the Paul Smith’s College Visitors Interpretive Center (VIC). The VIC is an environmental education and winter sports center owned and operated by Paul Smith’s College. This plan is designed to be useful in generating Nordic Season revenue for the VIC for years to come.
Access: Yes
Literary Rights: Off
Major: Communication
Year: 2020
Authors: Jill Marie Henderson

My Awesome Capstone

Mon, 04/11/2016 - 15:19
Abstract: THIS IS MY CAPSTONE! PLEASE PRESERVE IT FOR POSTERITY.
Access: Yes
Literary Rights: Off
Major: Communication
Year: 2016
File Attachments: Press Capstone 2016.docx
Authors: Meggan Press

"Adirondack Escapes" - Feasibility Study

Thu, 12/03/2015 - 15:55
Abstract: “Adirondack Escapes”, located on Osgood Pond in Brighton, NY, is a yurt-accommodation that offers an affordable rate and comfort. This accommodation will serve primarily as an overnight stay destination for those who like to visit the Adirondack Park. “Adirondack Escapes” would like to one day expand its guests, and potentially, house college students from the two college in the area.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2015
File Attachments: NEW CAPSTONE DEC 3.docx
Authors: Jordan Merry

Student Health Services: A Feasibility Study for Expansion

Thu, 12/03/2015 - 15:20
Abstract: The problem and solution that this study proposes involves Student Health Services. The problem SHS currently faces is that the wait time to see the nurse on campus varies in length and at times it can take longer than a half an hour for the student to be seen. After in depth analysis and discussions with the SHS Director and sole nurse, the solution proposed is to hire a second nurse.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2015
Authors: Abigail Bailey

Topaz Detailing

Wed, 04/29/2015 - 11:21
Abstract: Topaz Detailing plans to be the only mobile detailing presence in the northern Bergen County NJ area that people trust their cars with. Trust us how? Trust us in making their car look as good as or better than the day they drove it off the lot. The service that Topaz Detailing provides uses a very safe paint correction process that has been in used all over the world for many years. The process can be used to correct anything from holograms, swirl marks and shallow scratches in the clear coat of the car caused from daily driving and use of improper materials. Using this method by repeating certain key steps can remove up to 100% of the visible blemishes on the paint can be corrected while making the car look like new. The full paint correction process starts with a basic waterless wash with distilled water and lubricants to get rid of most of the contaminants. Second, the car will be clayed to remove the contaminants were not removed from the first step and that can’t be seen. Third, the car will be compounded with a dual action orbital polisher to remove most of the swirl marks and scratches, this step may be repeated as many times as necessary to achieve desired results. Fourth, the car will be polished with oils; this will give the car (especially darker ones) a high gloss as well as remove very minor swirl marks. Finally, the car will be given two thin protective coats of wax which helps improves appearance as well as act as a barrier that will protect the paint from the elements. This simple process is what automotive detailers around the world use. Short-term goals for Topaz Detailing would be to stay in business and expand our customer base so we can saturate the market in Northern Bergen County and surrounding towns. Long-term goals would be to expand the business and get a garage so detailing can be done in the winter months and on rainy days. Another automotive detailer will be hired to operate the van and still keep our business mobile. What makes Topaz Detailing special: as opposed to the competitors in the area, Topaz Detailing will be run out of a van. This gives the company a few specific advantages A) customers will find it more convenient that the detail shop comes to them B) they will not have to worry about getting the car they need to detail to the shop and find a ride back and C) customer will not have to waste any valuable time getting the car to a shop, we come to you!
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2015
File Attachments: Topaz Detailing 2.docx
Authors: Karl Schubert

HOS 462 Hospitality Business Simulation - Blue Diamond

Tue, 05/05/2015 - 16:25
Abstract: Over the course of the semester, our capstone class took on the role of General Manager of a hotel through a business simulation. Each month, decisions were made based off on financial reports and key performance indicators. This report is the result of the decisions made from Year 1 to Year 3. They include business plans, business analyses, editorial calender, and RFP documents.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2015
Authors: Amanda Middleton, Katrina Furuta, Matthew Bailey

Pearl Shore Hotel Capstone

Tue, 05/05/2015 - 14:39
Abstract: HOTS business simulation includes business analyses, marketing plans, editorial calendars, and RFP's.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2015
Authors: Emily Brosseau, Greer Gibian, Matthew Sullivan

HOS 462 Hospitality Business Simulation

Tue, 05/05/2015 - 12:57
Abstract: We as students in this course have been systematically redeveloping and managing a large multi-departmental hotel. This computer-simulated activity has given us the opportunity to achieve success through creative analysis to solve economic, social and environmental problems. The consequences of these decisions are reported and subsequently analyzed over a 3 year cycle of business. During our Capstone Celebration we have presented our results in a poster session and then provide a summative boardroom discussion of those internal and external forces and decisions that most powerfully affected our group’s successes, failures and adoption of change. This Paul Smith's College capstone experience has also allowed us to finalize our Paul Smith's education by giving us the opportunity to demonstrate mastery of the general education core and programmatic learning objectives. We have also had the chance to apply skills, methodologies and knowledge learned during our courses of study, building on this undergraduate learning experience as we evaluate our readiness for the next stage in our professional development.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2015
Authors: Nicolas Gonzalez, Lydia Kieffer, Luis Escala