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Capstone Projects

Hermit Hill Vintage Business Strategy

Wed, 05/13/2020 - 13:55
Abstract: Our capstone project was to help a local business in Hermit Hill Vintage Antiques with a business strategy and marketing plan. Through this we created ways for them to increase the number of customers as well as create a social media presence. We looked at their current business strategy, then created a new revamped one for Hermit Hill Vintage with a higher focus on marketing with many suggestions.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
Authors: Nicholas McCabe
Melanie Montealegre

Zack Nation: Lake Placid's Newest Oddity

Wed, 05/06/2020 - 12:12
Abstract: My project was done to help show and confirm what Zack Nation: A Pop Culture Odyssey would have to do to break free of all loans and go from a dependent company to an independent one. The work at Zack Nation has been done over the course of three years. Two and a half years went by before I came on board to help advertise and manage the company. The current loan is upwards of $400,000 from one man who shall remain nameless for legal reasons. He also owns a business in Lake Placid and was the man who brought Zack Delia, owner of Zack Nation into Lake Placid and into business. In respect for us at Zack Nation all names other than mine and Zack Delia will not be used in the project.
Access: No
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
File Attachments: The Author has selected not to publish this complete work.
Authors: Me

Generating Visitor and Nordic Ski Revenue at The VIC

Wed, 05/27/2020 - 16:16
Abstract: This project encompasses a comprehensive media and advertising plan to generate revenue for the Nordic ski season at the Paul Smith’s College Visitors Interpretive Center (VIC). The VIC is an environmental education and winter sports center owned and operated by Paul Smith’s College. This plan is designed to be useful in generating Nordic Season revenue for the VIC for years to come.
Access: Yes
Literary Rights: Off
Major: Communication
Year: 2020
Authors: Jill Marie Henderson

Paul Smith's College VIC Concert Venue

Fri, 05/15/2020 - 17:38
Abstract: The addition of a concert venue and camping facility at The Paul Smith’s College VIC will add another layer of community enjoyment. The surrounding area does not have a premier concert venue to provide musical enjoyment for visitors and members of the local community. In the College’s Strategic plan, it specifically mentions wanting to “Improve student success and retention through co-curricular activities focused on mind, body and spirit” In the same section it mentions also wanting to “improve campus utilization and net revenues during January and summer terms”. Implementing a concert venue at the VIC would accomplish both of those goals. We believe that this model fits in the strategic goals that the VIC is aiming to accomplish. Supporting the arts at the VIC will achieve visitor connection to musical arts, and connect visitors to other types of outdoor recreation at the VIC. The Paul Smith’s College mission statement and strategic plan includes ensuring facilities that meet the current and future needs of people, implementing strategies to use campus to support community building, contributing regional economics, and to be recognized as important. Specifically, the VIC’s mission statement is, “To connect outdoor recreation, experiential education, and the arts, naturally”. We believe that the addition of a musical venue of proper scale for the region would satisfy the goals of the VIC and our institution by connecting people to nature in a new way but also giving them a concert venue in an amazing setting. Ideally, they could spend the whole day recreating and then finish the day with a concert or performance of some other type such as comedy. With help from the VIC’s Facility Manager Andy Testo, and the Alumni Campground Coordinator Heather Tuttle we have developed the framework of a feasibility plan for future use of the current facilities as a music venue with a supporting campground facility.
Access: Yes
Literary Rights: On
Major: Parks and Conservation Management
Year: 2020
Authors: James Rounds, Dan D'Apice

Addressing Overuse: A Hiker Shuttle in the Adirondacks

Fri, 05/15/2020 - 09:21
Abstract: The increase in visitors to the Adirondack State Park in New York State has led to overcrowding and overuse at many of the most popular hiking trails. A common complaint is that there is not enough parking for trailheads and so visitors park alongside the roads which lead to many safety issues. We propose a hiker shuttle for the Saranac Lake area that would not only alleviate the roadside parking issue but would also give more people a chance to explore trails that they might not have heard of before. A shuttle system will allow for better safety conditions for pedestrians and drivers on the roads as well as control trail traffic to prevent trail degradation.
Access: Yes
Literary Rights: On
Major: Parks and Conservation Management
Year: 2020
File Attachments: ~$nal draft.docx
Authors: John Kilgannon, Kaitlyn Dudash

Summer Camp at Osgood

Fri, 05/15/2020 - 07:15
Abstract: Camp Osgood is a look at the potential for an outdoor environmental summer camp to be developed in addition to the current property and function of Osgood farm. Looking at why people are drawn to camps both children and adults alike a summer camp at Osgood Farm could be both beneficial on an individual and community level. We found that a summer camp such as Osgood in the location surrounding Saranac Lake could be very beneficial and leave a lasting positive impact and provide opportunities.
Access: Yes
Literary Rights: On
Major: Parks and Conservation Management
Year: 2020
Authors: Sam Drake, James Pierpont

Risk Management in the Front Country Setting

Tue, 05/12/2020 - 09:34
Abstract: This paper is a proposal for a risk management plan for the Adirondack Watershed Institute's Front-Country Steward Program that was created in the summer of 2019. Research as well as interviews, surveys, and personal experiences were used in order to create a baseline for this plan.
Access: Yes
Literary Rights: Off
Major: Parks and Conservation Management
Year: 2020
Authors: Stephanie Tyski

A Resource Development Plan for incoming REALM and PACM students during Welcome Week at Alumni Campground through the PSC Guide Service

Fri, 05/15/2020 - 18:51
Abstract: For our Capstone, we are focusing on a feasibility and implementation plan regarding the Welcome Week Treks. We are proposing a four day, three night expedition utilizing the Alumni Campground located on Paul Smith’s Campus. The expedition will be called, “An Intro to the Adirondacks”. The Welcome Week treks will be open to the Recreation, Adventure Education, and Leisure Management (REALM) and Parks and Conservation Management (PACM) students and the expeditions will be run by the Paul Smith’s College Guide Service. During this expedition, students will be hiking, paddling, rock climbing, and utilizing the campus challenge course. The Paul Smith's College experience has been the turning point for many when deciding to attend this institution. From the beginning until the end, Paul Smith’s College strives to give the best experiential learning to their students, and give them the best possible learning experience to give their students the brightest future.
Access: Yes
Literary Rights: On
Major: Recreation, Adventure Education and Leisure Management, Parks and Conservation Management
Year: 2020
Authors: Jessica Heroux, Emily Biccum, Sean Malloy

Hobo Travels

Mon, 12/08/2014 - 13:20
Abstract: Travel during and after college is an experience that many undergraduates and graduates look forward to. It provides an opportunity to travel the world and experience different cultures before they settle down in to a career. Many college travelers do not have discretionary income due to student loans and the cost of living. This capstone research project is determining the feasibility of a business providing low budget travel to the millennial generation. The business aims to differentiate from other travel companies by providing a flexible schedule in addition to a cultural learning experience at a low cost. To verify the feasibility of such a business, a complete business plan along with several itineraries will be created. From this analysis it will be determined whether or not such a business could generate profit to sustain itself and grow.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: Final Capstone.docx
Authors: Jacob Polfleit, Jack Mulvihill

Left Bank Cafe Take Out & Patisserie

Sun, 12/07/2014 - 21:30
Abstract: Left Bank Café, located in Saranac Lake New York, is expanding its business this winter opening Left Bank Take Out & Patisserie. The expansion’s inspiration is based on its historical French baking roots with the original business the Saranac Lake Bakery being in its location forty years ago and owned by the current owner’s father. In addition to well-known French croissants, éclairs, palmiers, and tartes, the Left Bank Café Take Out & Patisserie will feature regional, holiday, and traditional French pastries and desserts. For a snack “on-the-go” Left Bank Café Take Out & Patisserie will offer espresso, coffee, and unique cold beverages along-side hand held pastries. Left Bank Café Take Out & Patisserie hopes to bring back the ambiance of the previously established bakery with the sense of community and sharing. This business plan outlines the product offerings along with a detailed study of both the take out industry and the direct customer demographics, with an additional analysis of the competitive market that Left Bank Café Take Out & Patisserie will be entering.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2014
Authors: Anastasia Nichols