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Capstone Projects

The Portable Glass Business Plan

Wed, 12/02/2015 - 10:18
Abstract: This is a capstone on a business plan for a start up company. This business is an educational style catering company that teaches classes on how to pair foods with various alcoholic spirits (beer, wine,and hard cider). The business itself is based out of Burlington, Vermont and does business throughout the Champlain Valley areas of Vermont and New York.
Access: Yes
Literary Rights: Off
Major: Food Service and Beverage Management
Year: 2015
Authors: Jacob Cassidy

Initiatives to Increase Student Use of the Visitor Interpretive Center: A focus on marketing

Mon, 12/07/2015 - 09:18
Abstract: The focus of this study was on marketing the Paul Smith’s College Visitor Interpretive Center (VIC) to students and faculty with an overarching goal of increasing student use of the VIC. Through the study market research was conducted to identify the desired programming of the student body and methods of reaching students. Desired programs were then implemented and promoted alongside current programs. Program evaluations were conducted to assess the effectiveness of the marketing research and methods of promotion. Focus groups were held to allow a deeper insight on the preferences of different styles of promotion and the effectiveness of VIC brochures geared towards incoming students and faculty. The results of the study should be used in the future to increase communication between upper level management, and students and faculty regarding VIC resources and programming. The VIC is a resource for education, interpretation, and recreation that is underutilized and could be increasingly influential in the years to come.
Access: Yes
Literary Rights: Off
Major: Recreations, Adventure Travel and Ecotourism
Year: 2015
File Attachments:
Authors: Paige Buchholz

Removing Barriers: Student’s Use of the Paul Smith’s Visitor Interpretive Center

Tue, 12/08/2015 - 16:56
Abstract: The Paul Smith’s College’s Visitor Interpretive Center (VIC) has been a staple in the lives of locals and tourists of the Adirondacks. The VIC offers nature-based recreational and educational programs year-round with the assistance of Paul Smith’s College’s students, faculty and staff. The purpose of this research is to take a deeper look into the present barriers preventing the Paul Smith’s College community (student, faculty and staff) from accessing and utilizing the VIC’s building and its trail system. A study was performed to discover barriers to accessing in the VIC area by utilizing surveys, focus groups, on-site visits, program implementation, trail register log, previous recreation capstones, and online resources. The results were analyzed to concentrate specific barriers. Most barriers involved programing, such as expanding current programs, as well as, offering new programs, followed by accessing the VIC, such as adequate signage and map interpretation, and finally access to general information, such as advertising and marketing. Using research from the past and present, this project gives suggestions that would better serve the PSC community by clarifying the needs and desires of the appropriate stakeholders associated with the VIC.
Access: Yes
Literary Rights: Off
Major: Recreations, Adventure Travel and Ecotourism
Year: 2015
Authors: Phillip Brandel