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Opportunities for Collaboration: A study of the participation in student activities and young alumni giving

Thu, 11/29/2012 - 20:23
Abstract: Student activity programs developed in collaboration of student affairs and alumni offices increase young alumni involvement. The successfulness of student activities in cultivating young alumni donors is unknown. The purpose of this study is to determine if the giving behaviors of young alumni can be enhanced by the participation in student activities. Current “involved” students will be queried through focus groups to gather insights as to their intentions of financial giving upon graduation. Recent graduates between the years 2007-2010 will be queried as to their giving behavior towards the college as well as activity engagement during their years at Paul Smith’s college and specifically what that engagement was. Colleges will better understand the benefits of implementing student activity programs.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Christine Blakeslee