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Capstone Projects

Event Planning and What It Takes

Wed, 04/30/2014 - 21:03
Abstract: The focus of this capstone was event planning. What goes into planning an event? A professional planner needs to think about the goals, the needs of the customer, type of event, food and beverage, facilities and risk. To plan and execute an event, one must determine the type. For example, is it a corporate meeting or fundraising function? A budget is needed for each event to understand what is affordable and what can be done. What type of risk is involved? A good planner needs to plan for the “what ifs” of an event. Technology has changed the event industry. There once was a time when guests of an event would be asked to turn off their cell phones. Now everyone uses their phones at events. People can Tweet live and use social media to increase the experience of events. Planners can use social media to boost their marketing as well. Once a planner has experience in the industry they can apply to become a Certified Meeting Planner or a Certified Special Events Professional. This certification shows that the planner is an expert in their field. This capstone was planning a business plan workshop at Paul Smith’s College. This event was designed to give students a chance to develop a business plan. Potential transfer students were invited to take part in the event. During the event the students had to create a new product to market along with current senior business students who acted as their mentors. Together, they came up with a business plan and had to give an elevator speech on the product to everyone. The winning team was chosen based on the marketing, taste and idea of the product. The event was considered a success by the visitors and the college.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2014
Authors: Stephanie Dalaba

Environmental Values Represented in Successful Green Building; LEED vs. Passive House

Mon, 04/28/2014 - 12:02
Abstract: In a society struggling to synchronize human development with environmental quality, the construction sector is often the target of sustainability initiatives. The purpose of this research is to investigate the environmental values and themes that influenced the design process of two successful green building projects. The two buildings at the focus of the study are new residential construction in the state of Maine; one with LEED Platinum certification and one with Passive House certification. Both buildings were found to exemplify themes of energy performance, practicality, and bioregionalism and included a collaborative design effort. A better understanding of these themes and values that guided these project teams to construct paradigm-shifting structures can help form a model for mainstream applications of a sustainable built environment.
Access: No
Literary Rights: Off
Major: Environmental Studies
Year: 2014
File Attachments: The Author has selected not to publish this complete work.
Authors: Heather Coleates

HOS 462 Hospitality Business Simulation Capstone

Mon, 05/05/2014 - 08:30
Abstract: This capstone was an simulation of the hotel business. The reports in this file are a business plan and analyses reports for the four years that we were asked to make operational decisions for. This class looks at everything involved with the operation of a hotel through the simulation of an fictional hotel that a group of students get to name and make all operating decisions for. Everything that has been learned through the time at Paul Smiths College is put to use when operating the hotel simulation.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2014
Authors: James Panza

Driftwood Suites and Conference Services

Mon, 05/05/2014 - 19:00
Abstract: These are the reports of the original business plan for Driftwood Suites and four year analyses of the Hospitality Business Simulation Course. Driftwood Suites and Conference Services is located on the beautiful shores of Cape Cod, Massachusetts. This property is located 30 minutes away from the nearest airport. Driftwood Suites and Conference Services is the perfect location for business travelers and leisure travelers. Driftwood Suites currently has 125 air-conditioned rooms, all with private bathrooms and is well equipped to accommodate business travelers which is the main demographic of the property. Surrounding the property is an enclosed garden and a 200 car parking lot adjacent to the hotel. The products and services at Driftwood Suites that are offered are a new conference center, business services, and quick check in and check out. This property has a data point for email and internet access, level three complimentary items, and level four in room entertainment. In addition to the existing services such as 24 hour front desk servicers, lobby lounge, a full service restaurant called the Shipwreck Restaurant with a total of 100 seats, and a Pub style bar called the Pearl Pub with snack services and an additional bar called the Sea Glass Bar.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2014
Authors: Victoria Gonzalez

Impacts of Maple Syrup Production Programming at the Paul Smith’s College Visitor Interpretive Center

Tue, 04/29/2014 - 12:37
Abstract: Education and interpretation provides strategies and techniques to successfully communicate natural resource and environmental concerns. This research addresses the effectiveness of a community education project at the Paul Smith’s College (PSC) Visitor Interpretive Center (VIC) in the Adirondacks of New York State. Educational programs regarding maple syrup production were designed and evaluated to determine their impact on the local community. The objectives were to offer skills education, raise awareness on a local resource, foster a connection to the land, and offer involvement in the VIC’s community maple project. The goal of maple education at the VIC is to educate the community in an attempt to encourage the growth of an underutilized sustainable local resource that community members can become involved in without degradation of Adirondack forests. Determinations were made using a survey questionnaire provided before and after the programs were performed. Based on the data collected the determination made is that the majority of participants that attended ultimately were interested in becoming involved in maple sugaring using to VIC as a gateway for maple sugaring, primarily as a hobby and outdoor activity. This research has aided in the determination that effective programming at the VIC results in encouraging the community to be involved in maple syrup production. With this determination the VIC will continue to perform the designed educational programs as a service to the community.
Access: Yes
Literary Rights: On
Major: Integrative Studies, Recreations, Adventure Travel and Ecotourism
Year: 2014
Authors: Thomas Manitta

Maintaining the Population of Thornicroft Giraffes (Giraffa camelopardalis thornicroftt)

Sun, 05/04/2014 - 13:12
Abstract: There is a lack of information on the Thornicroft giraffe’s population size and of the amount of poaching taking place on the giraffes with in the Southern Luangwa Valley National Park. As of right now the giraffes population appears to be stable but there are a lot of factor unknown pertaining to the threats to the population and to their habitat. The goal of this management plan is to maintain the Thornicroft Giraffes population which is exclusively found in Luangwa Valley in Zambia Africa, the management plan is focused on the Southern Luangwa Valley National Park. With this management plan the objectives is to establish the population size within the park, maintain the preferred habitat of the giraffes, determine if poaching is taking place within the park and the potential effects poaching could have on the population. Once the population is known and stable then a harvest management strategy will be implemented for the locals. There will be pamphlets handed out in villages in the area; along with a survey used to access on poaching and the importance that giraffe based products have on their culture.
Access: Yes
Literary Rights: On
Major: Integrative Studies
Year: 2014
File Attachments: Managment rough draft.docx
Authors: Emily Williams

Monitoring the Zebra Mussel Invasion Front: Use of New Technology

Thu, 02/09/2012 - 15:39
Abstract: Zebra mussels are invasive mollusks that are affecting the well-being of the water bodies in the United States. This study uses environmental DNA (eDNA) is a sensitive early detection system that may be useful in monitoring their spread. The purpose of this study is to determine the effectiveness of eDNA technology in identifying infested water bodies, to determine if zebra mussel DNA is in the Adirondack water bodies not known to be infested, if the water chemistry of these water bodies is favorable for zebra mussel establishment, and if the eDNA technology is transferable to an institution like Paul Smith’s College. Eighteen lakes, all in New York State were sampled, fifteen of which are located in the Adirondack Park. DNA was extracted from water and plankton samples and species specific primers were used for PCR amplification to determine if zebra mussel DNA was present. Of seven samples taken from sites known to be infested, five of these tested positive for zebra mussel eDNA. Four lakes not known to be infested within the Park also tested positive for zebra mussel eDNA. Based on zebra mussel risk parameters (water chemistry) applied to 1,469 Adirondack water bodies, less than 3% are at risk of zebra mussel establishment. However it is possible that established populations could occur at microsites that may have locally high levels of calcium and higher pH.
Access: No
Literary Rights: Off
Major: Biology, Environmental Sciences, Environmental Studies, Fisheries and Wildlife Science, Forestry, Natural Resources Management and Policy
Year: 2011
File Attachments: The Author has selected not to publish this complete work.
Authors: Alexandria Bevilacqua, John Bishop, Charles Cain, Tyler Clark, Seth Crevison, Robert Culyer, Ryan Deibler, Brian DeMeo, Jonathan Eckert, Kirsten Goranowski, Joelle Guisti, Alan Jancef, Korinna Marino, Michelle Melagrano, KaitlynNedo, Joseph Nelson, Aaron Palmieri, Cole Reagan, John Scahill, JohnathanStrassheim, Scott Travis, Sarah Van Nostrand and Sarah Vella

A Healthier Lunch Line

Mon, 12/05/2011 - 19:57
Abstract: Unhealthy eating is an epidemic in America that is passing from generation to generation. It is becoming more crucial to find ways that can change eating habits at a young age due to the influx of marketing influences. This study will show whether educational marketing or aesthetic marketing is more effective on children’s food choices. The educational marketing will be implemented by interactive taste testing with the students, while the aesthetic marketing will be done by encouraging healthy eating with various wall illustrations and posters in the cafeteria. Both sets of data will be gathered before and after to be compared for effectiveness. Schools are currently struggling to find a way to encourage healthy eating with food that is appealing to a grade school student. If the presentation of food is part of a solution, then this study can help prove that simple changes to the cafeteria setting can reinforce children’s perception of health and help fight obesity and other health issues.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2011
Authors: Amiee Derzanovich, Morgan Horwatt

Destination Marketing for Oneida County, New York: What's the Return on Investment?

Mon, 12/05/2011 - 17:26
Abstract: Tourism destinations, large and small, depend on visitors to stay in their lodging facilities, see their attractions, shop in retail stores, eat in restaurants and in general spend money in establishments within the region. In order to draw people to a destination and become potential customers, a marketing plan is essential. Once this marketing plan has been executed and has had enough time to show results, it is critical to find out how well your marketing is doing and what can be improved through a survey to your potential customers. This study will involve an examination of marketing practices used by Destination Marketing Organizations (DMOs) and how results are typically tracked using conversion studies. Using this secondary research, the study seeks to find out how well the marketing for Oneida County Tourism is attracting customers to the region. This conversion study will be done through surveys to people who have requested information about tourism in Oneida County in the past to Oneida County Tourism (OCT) within the past year. The results should determine what OCT is doing well, and what needs to be improved in their current marketing strategies.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Capstone Project 1.doc
Authors: Courtney Petkovsek

Paul Smith's College Role: Should Paul Smith's College Provide a Culture Class For Students Studying Abroad?

Mon, 12/05/2011 - 18:15
Abstract: Successful college studying abroad experiences can be greatly enhanced if students take a few preparatory steps before leaving the United States. This study seeks to enhance the study abroad experience of Paul Smith's College students by exploring secondary research related to study abroad experiences and by conducting primary research of students’ study abroad experiences. The results of this study will serve as a justification for production of a guide for Paul Smith’s College students as they prepare for study abroad experiences. Results indicate that students prefer an orientation course prior their study abroad experience, as they feel this will help them get the most out of their time immersed in another culture.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Final.docx
Authors: Keali Lerch