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Capstone Projects

Generating Visitor and Nordic Ski Revenue at The VIC

Wed, 05/27/2020 - 16:16
Abstract: This project encompasses a comprehensive media and advertising plan to generate revenue for the Nordic ski season at the Paul Smith’s College Visitors Interpretive Center (VIC). The VIC is an environmental education and winter sports center owned and operated by Paul Smith’s College. This plan is designed to be useful in generating Nordic Season revenue for the VIC for years to come.
Access: Yes
Literary Rights: Off
Major: Communication
Year: 2020
Authors: Jill Marie Henderson

RAELM and PACM Program Analysis: Does the Online Presence Match the Experience?

Thu, 05/14/2020 - 10:52
Abstract: This is a research-based project that analyzes the Recreation, Adventure Education, and Leisure Management (RAELM) and Parks and Conservation Management (PACM) programs at Paul Smith’s College. The purpose of this research is to determine if there is a gap between the current advertised representation of the RAELM and PACM programs on the official Paul Smith’s College website and social media, and the experiences that current students within these programs have. The research includes an analysis of the programs’ current representation on the Paul Smith’s College website and social media, data collected from interviewing faculty involved in the program and surveying current students, and a literature synthesis of similar research projects and academic curriculums.
Access: Yes
Literary Rights: On
Major: Recreations, Adventure Travel and Ecotourism, Recreation, Adventure Education and Leisure Management
Year: 2020
File Attachments: Final Draft.edited.docx
Authors: Rowan McBurney, Will Lord