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Capstone Projects

Wellness Spas: A market analysis of the services a wellness spa could offer to middle class community members in a small New England town.

Mon, 04/22/2013 - 21:50
Abstract: Wellness spas, traditionally offered as a high end luxury model, are transitioning into a service available to all classes. There are services, within a certain price bracket, a wellness spa could offer to middle class community members of a small New England town. To be successful though, proprietors will need to better understand what services would be of interest to community members of a town like Keene, New Hampshire. The purpose of this study was to determine what wellness spa services would be of interest to those community members. Community members who qualify were given surveys to determine which services they would be most likely to use. The data was summarized to determine the most successful services according to the participants. This data can help indicate if there is a market in the area, and what the community members would be interested and not interested in.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies, Hotel, Resort and Tourism Management
Year: 2013
Authors: Danielle Taylor

TripAdvisor reviews as an indicator of Relais and Chateaux experience fulfillment

Wed, 12/04/2013 - 17:08
Abstract: Social media can influence positive and negative customer expectations. The purpose of this inductive, qualitative, relational study is to determine how and if top-rated TripAdvisor reviewers should be given merit for their input, and why others care, compared to industry standards of a Relais and Chateaux rated experience in northeast destinations. A content analysis of TripAdvisor and the hotel sites will be studied to see if the responses represent Relais & Chateaux standard experiences or an un-realistic response. Customer responses, company history, its location, amenity information, mission statement, price of lodging will be indirectly observed and compared to Relais and Chateaux standards. This study can be of use to determine the effectiveness of ordinary guests, not industry experts, ability to judge an experience based on what a hotel stands for in a positive or negative manor to its ability to deliver a type of experience and their meet customers’ expectations.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Social Madness
Authors: Brandon May

Multigenerational Vacations and Family Resorts

Wed, 12/04/2013 - 19:23
Abstract: Currently there is a large number of Baby Boomers that are taking their children and grandchildren on vacations and they are the ones paying for it all. What is not known is how and to what extent this new type of travel will impact family resorts. The purpose of this study is to identify the impact of Baby Boomers taking more multigenerational vacations on family resorts. This is a descriptive, exploratory research method. The central question is how this new type of travel will impact family resorts. A survey will be used to collect information from different family resorts. The family resorts will be located all over the country. The information gathered from this survey will be compiled based on what this segment of travel wants and requires. This study will help family resorts plan for the future to ensure that this new segment of travel is happy and continues to stay there.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Rielly Kavanaugh

Music Festival Management

Wed, 12/04/2013 - 21:59
Abstract: Abstract The purpose of this exploratory study is to determine the management skill set required for individuals seeking executive level management positions within the music festival industry. This study is being performed because of a lack of information specific to the music festival industry regarding important skill sets required to reach the executive level. A survey will be conducted with top level management in the music festival industry in order to determine which skills were most supportive in obtaining their top level positions. The specific management skills needed for the top level positions will be a combination of the opinion and personal experience of top level executives in the music festival industry. This study is applicable for individuals seeking to develop and refine the skills required in order to achieve an executive level position within the music festival industry.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Music Festival Management
Authors: Kristen Morse

Preservation & Expeirece

Fri, 12/06/2013 - 19:04
Abstract: This quantitative study is designed to determine how and to what extent cultural heritage travelers who have journey to the Mexico's Ancient Ruins experienced limitations set as a result of needed preservation to prevent future deterioration caused by natural and anthropocentric factors. Preservation methods set and monitored by the National Institute of Anthropology & History (INAH), the National Commission for Protected Natural Areas (CONANP), however do they take from the experience? The ruins chosen for this study are the Pre-Hispanic City of El Tajin, the Pre-Hispanic City & National Park of Palenque, and the Pre-Hispanic City of Chichen Itza .The methodology that will be used in this study is data collection and analysis. Data from research will be collected to gain a numeral estimate of tourist who experienced limitations as a result of prevention methods used to preserve the Ruins of Mexico. The ultimate significance of this study is to provide awareness of the possible limitations preservation methods can have on the tourist’s experience, this information is not provided in studies.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Voniesha Brown

Destination Attachment: Connecting and Learning in New Orleans

Mon, 04/22/2013 - 11:47
Abstract: Educational experiences have the potential to connect the participant to a destination and its people. Food plays a large part in perception of the destination. Learning about food and actively engaging in its creation can be a unique experience. Destination attachment leads to loyalty and repeat visits. The purpose of this study was to investigate how and to what extent the leisure traveler can develop destination attachment in result of participating in educational cooking experiences at a specific destination. This qualitative, inductive relationship study explored how and to what extent offering cultural cooking classes to the leisure traveler at a destination relates to destination attachment. Data was collected through an online survey distributed to class participants. Opinions about the educational cooking experience were collected and analyzed to gauge if the cooking experience had any effect on destination attachment. Destination institutions will be interested in this data if they are looking into offering cultural educational cooking experiences.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Elise Wallner

Do The Lake Placid Lodge Amenities Meet Boomer Expectations?

Mon, 04/22/2013 - 14:14
Abstract: Are the amenities of the luxury destination, the Lake Placid Lodge, on target with the Boomer market, or are they falling short and missing the chance to tap a large potential revenue source? The tourism industry services many different markets; with the “baby boomers” representing 26% of the population. Such a large demographic should not be overlooked; however the Lake Placid Lodge in Lake Placid, NY has yet to aggressively market to them. This could be costing the Lodge a large amount of business, with baby boomers being 78 million strong (Ross). The main goal of this market study is to identify what boomers expect from a destination, and to determine what amenities the Lake Placid Lodge provides or doesn’t provide to meet these expectations. To identify what amenities meet their expectations, a survey was conducted towards previous boomer guests at the Lodge.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONEEEE.docx
Authors: Mercedes Mosher

Efficiency of Purchasing Practices

Mon, 04/22/2013 - 19:41
Abstract: Group purchasing is a process that small and large businesses use to purchase inventory. Small independent restaurants need larger inventory orders in order to compete with the purchasing leverage that cooperatives have. The purpose of the study is to determine the efficiency of current purchasing practices of small independent restaurant in comparison to cooperative purchasing practices for restaurants in Watertown, New York. The research provides a blend of qualitative semi-structured interviews and observations that focus on the attitudes and behaviors and a quantitative analysis of inventory lists of each business studied. Inventory analysis of each business will be pooled to formulate what products are purchased the most. Observations made from the semi- structured interviews will allow for a comparison of when products are purchased, what day of the week, and what supplier is favored. Contrasting the results of the study will allow for the researcher and businesses to identify more efficient purchasing efforts.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Meghan Sboro

To Food Truck or Not: A Study of how effective it is to have a food truck as brand extension to create customer loyalty.

Mon, 04/22/2013 - 20:44
Abstract: Brick and mortar restaurant locations are opening food trucks to create a larger customer loyalty. When a customer visits a food truck and enjoys the food they are more likely to not only return to the truck, but also visit the brick and mortar location. The purpose of this quantitative study is to determine the effectiveness of having a food truck as a brand extension of a brick and mortar restaurant, to create customer loyalty. A semi-structured survey was designed to measure and compare customer perceptions of Lakeview Deli in Saranac Lake, NY having a food truck. The data that is collected will show if customers who go to Lakeview Deli are more likely to go to a food truck brand extension. The outcome of this study can be used by the owners of Lakeview Deli to determine if they would like to open a food truck to increase their customer loyalty. It can also be used by restaurant owners seeking to increase their customer loyalty. Current restaurant owners and current food truck owners will be able to see if having a brand extension food truck creates a stronger customer loyalty to the brand.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.doc
Authors: Chelsea Brodhead

Where in the Unite States Can Dual-Flush Toilets Flush Out Savings?

Mon, 12/02/2013 - 13:06
Abstract: Potable water is becoming increasingly scarce in water poor regions of the United States. Reducing the volume of potable water consumed residentially and commercially is vital to ensure a stable water dependent future. Converting a traditional single-flush toilet into a dual-flush toilet is arguably the most effective means for reducing wastewater production in both residential and commercial settings. The objective of this study was to determine where within the United States dual-flush retrofits are cost effective. A cost-benefit analysis illustrating the price of the dual-flush retrofits & the monetary value of the water conserved post installation will be created using Paul Smith’s College campus of northern New York State as a testing site. The study will utilize a total of 145 toilets for both commercial and residential settings. Costs of the installation and purchasing of the product will be used to determine pay-back period and thus, the economic benefit of installing dual-flush toilets. Secondary data from previously completed dual-flush studies determined where within the 50 states dual-flush retrofits are cost effective. The resulting data illustrated relatively long payback periods for the greater United States with the most dramatic differences being seen in Hawaii and the least in Nebraska.
Access: Yes
Literary Rights: On
Major: Natural Resources Sustainability
Year: 2013
File Attachments: FinalC.docx
Authors: Andrew Noviasky