After logging in with the login link in the top right, click here to upload your Capstone

Capstone Projects

Adirondack Aquaponics

Sat, 05/03/2014 - 12:00
Abstract: This project aims to create an aquaponics system for Paul Smith’s College. This project would help further efforts in developing sustainable environments for both learning and practical use within the student community. This would integrate culinary, business, environmental science/fisheries disciplines to help facilitate a diverse educational experience. An aquaponic system is the use of effluent byproduct from fish to fertilize and grow vegetation in less than ideal environmental settings such as winter months in northern climates. Fish are contained in a large tank and the nutrient rich water from the fish excrement is cycled through planting medium and is absorbed by the plants as energy/food. This sustainable agricultural practice is a closed loop form of food production, involving minimal inputs for a large output. An aquaponics system would provide integrated studies between disciplines and expand the unique experiences that Paul Smith’s College has to offer. The presence of such a system would hopefully provide more reason for prospective students to consider Paul Smith’s as their top choice. In effect, bringing in more students and increasing the economic value of Paul Smith’s College. The general population of students attending Paul Smith’s work towards a more sustainable lifestyle and this system is of high interest to the general student body. Beyond the student body there is also a growing trend of sustainability throughout the United States along with the entire world. Along with general interest there is also an opportunity for cutting operating costs of Paul Smith’s College by creating a commercially sized aquaponics system. This system could provide more than just an educational value, it could provide food to be utilized in food service areas on campus. For more information, see attached grant proposal.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: Capstone Final Report.doc
Authors: Jacob Sporn, Matthew Pelkey

The Business of Fashion Buying

Fri, 05/02/2014 - 21:50
Abstract: Fashion buyers in the retail industry are responsible for determining the appropriate merchandise for a store or specialized department. A buyer follows the latest trends and selects the suitable products in attempts to bring in the highest revenue for that particular market. To be successful as a fashion buyer, an individual must possess necessary skills in negotiation, financial analysis, presentation and proficiency in Microsoft Word and Excel. Those who seek a career as a fashion buyer must prepare for a fast-paced, dynamic career experience that is consistently fluctuating. The purpose of this study was to analyze the personality traits of current and former fashion buyers in the industry. Through the use of the Jung Typology Personality Test, respondents were surveyed to obtain a four-type formula result in determining the personality traits of those involved. Combined with comprehensive research on the industry and career path that is required of a successful buyer, this data will be used to determine the proper qualities of one who wishes to participate as a fashion buyer in the corporate retail industry.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
Authors: Hannah Beaumont

Event Planning and What It Takes

Wed, 04/30/2014 - 21:03
Abstract: The focus of this capstone was event planning. What goes into planning an event? A professional planner needs to think about the goals, the needs of the customer, type of event, food and beverage, facilities and risk. To plan and execute an event, one must determine the type. For example, is it a corporate meeting or fundraising function? A budget is needed for each event to understand what is affordable and what can be done. What type of risk is involved? A good planner needs to plan for the “what ifs” of an event. Technology has changed the event industry. There once was a time when guests of an event would be asked to turn off their cell phones. Now everyone uses their phones at events. People can Tweet live and use social media to increase the experience of events. Planners can use social media to boost their marketing as well. Once a planner has experience in the industry they can apply to become a Certified Meeting Planner or a Certified Special Events Professional. This certification shows that the planner is an expert in their field. This capstone was planning a business plan workshop at Paul Smith’s College. This event was designed to give students a chance to develop a business plan. Potential transfer students were invited to take part in the event. During the event the students had to create a new product to market along with current senior business students who acted as their mentors. Together, they came up with a business plan and had to give an elevator speech on the product to everyone. The winning team was chosen based on the marketing, taste and idea of the product. The event was considered a success by the visitors and the college.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2014
Authors: Stephanie Dalaba

The Conservation and Management of Wolverine (Gulo gulo) Populations in Northern Idaho to Help Prevent Human Caused Extirpation from the Contiguous United States

Thu, 05/02/2013 - 11:21
Abstract: Wolverines (Gulo gulo) were once a thriving species in the North Western United States, but large scale trapping and poison programs in the early 1900s lead to the species near extinction. Since then, populations in the United States have been struggling to maintain a strong presence in Idaho. Its current listing as threatened on the Endangered Species Act prohibits hunting and trapping, but more management is needed to sustain populations. Human development and recreation activities have caused wolverines to disperse from its nature range. Using habitat preservation techniques on current and historical wolverine habitat, increase availability and connectivity will improve dispersal. Close relationship with state officials will provide protection regarding land use, recreation, hunting, trapping and harassment. Public education will teach residents ways they can help prevent wolverine populations from further decline. Extensive research and population monitoring are needed due to the currently declining populations and the low fecundity of the species.
Access: Yes
Literary Rights: On
Major: Biology, Fisheries and Wildlife Science
Year: 2013
Authors: Danielle E. Ball

Wellness Spas: A market analysis of the services a wellness spa could offer to middle class community members in a small New England town.

Mon, 04/22/2013 - 21:50
Abstract: Wellness spas, traditionally offered as a high end luxury model, are transitioning into a service available to all classes. There are services, within a certain price bracket, a wellness spa could offer to middle class community members of a small New England town. To be successful though, proprietors will need to better understand what services would be of interest to community members of a town like Keene, New Hampshire. The purpose of this study was to determine what wellness spa services would be of interest to those community members. Community members who qualify were given surveys to determine which services they would be most likely to use. The data was summarized to determine the most successful services according to the participants. This data can help indicate if there is a market in the area, and what the community members would be interested and not interested in.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies, Hotel, Resort and Tourism Management
Year: 2013
Authors: Danielle Taylor

To Food Truck or Not: A Study of how effective it is to have a food truck as brand extension to create customer loyalty.

Mon, 04/22/2013 - 20:44
Abstract: Brick and mortar restaurant locations are opening food trucks to create a larger customer loyalty. When a customer visits a food truck and enjoys the food they are more likely to not only return to the truck, but also visit the brick and mortar location. The purpose of this quantitative study is to determine the effectiveness of having a food truck as a brand extension of a brick and mortar restaurant, to create customer loyalty. A semi-structured survey was designed to measure and compare customer perceptions of Lakeview Deli in Saranac Lake, NY having a food truck. The data that is collected will show if customers who go to Lakeview Deli are more likely to go to a food truck brand extension. The outcome of this study can be used by the owners of Lakeview Deli to determine if they would like to open a food truck to increase their customer loyalty. It can also be used by restaurant owners seeking to increase their customer loyalty. Current restaurant owners and current food truck owners will be able to see if having a brand extension food truck creates a stronger customer loyalty to the brand.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.doc
Authors: Chelsea Brodhead

Efficiency of Purchasing Practices

Mon, 04/22/2013 - 19:41
Abstract: Group purchasing is a process that small and large businesses use to purchase inventory. Small independent restaurants need larger inventory orders in order to compete with the purchasing leverage that cooperatives have. The purpose of the study is to determine the efficiency of current purchasing practices of small independent restaurant in comparison to cooperative purchasing practices for restaurants in Watertown, New York. The research provides a blend of qualitative semi-structured interviews and observations that focus on the attitudes and behaviors and a quantitative analysis of inventory lists of each business studied. Inventory analysis of each business will be pooled to formulate what products are purchased the most. Observations made from the semi- structured interviews will allow for a comparison of when products are purchased, what day of the week, and what supplier is favored. Contrasting the results of the study will allow for the researcher and businesses to identify more efficient purchasing efforts.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Meghan Sboro

Do The Lake Placid Lodge Amenities Meet Boomer Expectations?

Mon, 04/22/2013 - 14:14
Abstract: Are the amenities of the luxury destination, the Lake Placid Lodge, on target with the Boomer market, or are they falling short and missing the chance to tap a large potential revenue source? The tourism industry services many different markets; with the “baby boomers” representing 26% of the population. Such a large demographic should not be overlooked; however the Lake Placid Lodge in Lake Placid, NY has yet to aggressively market to them. This could be costing the Lodge a large amount of business, with baby boomers being 78 million strong (Ross). The main goal of this market study is to identify what boomers expect from a destination, and to determine what amenities the Lake Placid Lodge provides or doesn’t provide to meet these expectations. To identify what amenities meet their expectations, a survey was conducted towards previous boomer guests at the Lodge.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONEEEE.docx
Authors: Mercedes Mosher

Destination Attachment: Connecting and Learning in New Orleans

Mon, 04/22/2013 - 11:47
Abstract: Educational experiences have the potential to connect the participant to a destination and its people. Food plays a large part in perception of the destination. Learning about food and actively engaging in its creation can be a unique experience. Destination attachment leads to loyalty and repeat visits. The purpose of this study was to investigate how and to what extent the leisure traveler can develop destination attachment in result of participating in educational cooking experiences at a specific destination. This qualitative, inductive relationship study explored how and to what extent offering cultural cooking classes to the leisure traveler at a destination relates to destination attachment. Data was collected through an online survey distributed to class participants. Opinions about the educational cooking experience were collected and analyzed to gauge if the cooking experience had any effect on destination attachment. Destination institutions will be interested in this data if they are looking into offering cultural educational cooking experiences.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Elise Wallner