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Capstone Projects

Hermit Hill Vintage Business Strategy

Wed, 05/13/2020 - 13:55
Abstract: Our capstone project was to help a local business in Hermit Hill Vintage Antiques with a business strategy and marketing plan. Through this we created ways for them to increase the number of customers as well as create a social media presence. We looked at their current business strategy, then created a new revamped one for Hermit Hill Vintage with a higher focus on marketing with many suggestions.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
Authors: Nicholas McCabe
Melanie Montealegre

Zack Nation: Lake Placid's Newest Oddity

Wed, 05/06/2020 - 12:12
Abstract: My project was done to help show and confirm what Zack Nation: A Pop Culture Odyssey would have to do to break free of all loans and go from a dependent company to an independent one. The work at Zack Nation has been done over the course of three years. Two and a half years went by before I came on board to help advertise and manage the company. The current loan is upwards of $400,000 from one man who shall remain nameless for legal reasons. He also owns a business in Lake Placid and was the man who brought Zack Delia, owner of Zack Nation into Lake Placid and into business. In respect for us at Zack Nation all names other than mine and Zack Delia will not be used in the project.
Access: No
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2020
File Attachments: The Author has selected not to publish this complete work.
Authors: Me

Topaz Detailing

Wed, 04/29/2015 - 11:21
Abstract: Topaz Detailing plans to be the only mobile detailing presence in the northern Bergen County NJ area that people trust their cars with. Trust us how? Trust us in making their car look as good as or better than the day they drove it off the lot. The service that Topaz Detailing provides uses a very safe paint correction process that has been in used all over the world for many years. The process can be used to correct anything from holograms, swirl marks and shallow scratches in the clear coat of the car caused from daily driving and use of improper materials. Using this method by repeating certain key steps can remove up to 100% of the visible blemishes on the paint can be corrected while making the car look like new. The full paint correction process starts with a basic waterless wash with distilled water and lubricants to get rid of most of the contaminants. Second, the car will be clayed to remove the contaminants were not removed from the first step and that can’t be seen. Third, the car will be compounded with a dual action orbital polisher to remove most of the swirl marks and scratches, this step may be repeated as many times as necessary to achieve desired results. Fourth, the car will be polished with oils; this will give the car (especially darker ones) a high gloss as well as remove very minor swirl marks. Finally, the car will be given two thin protective coats of wax which helps improves appearance as well as act as a barrier that will protect the paint from the elements. This simple process is what automotive detailers around the world use. Short-term goals for Topaz Detailing would be to stay in business and expand our customer base so we can saturate the market in Northern Bergen County and surrounding towns. Long-term goals would be to expand the business and get a garage so detailing can be done in the winter months and on rainy days. Another automotive detailer will be hired to operate the van and still keep our business mobile. What makes Topaz Detailing special: as opposed to the competitors in the area, Topaz Detailing will be run out of a van. This gives the company a few specific advantages A) customers will find it more convenient that the detail shop comes to them B) they will not have to worry about getting the car they need to detail to the shop and find a ride back and C) customer will not have to waste any valuable time getting the car to a shop, we come to you!
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2015
File Attachments: Topaz Detailing 2.docx
Authors: Karl Schubert

The Pixelated Industry

Wed, 04/30/2014 - 13:36
Abstract: Video game enthusiasts come in multiple forms and there are many more people who don't play games. Market trends and cultural preferences change over time, and because of this, game developers are constantly changing to meet the needs of this demographic. The goal of this study is to inform the general public on aspects of what game enthusiasts as a demographic feel is important as well as how to attract those who are not in the primary demographic into this market. Through surveys and focus groups, research will begin to provide insight on the world of gaming and what keeps non-gamers from becoming consumers. Multiple factors affect the growth of this industry and separate factions including traditional computer gaming, console gaming, and other forms of media can help to shape this industry and its future.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: CAPSTONE.docx
Authors: Dellyn Antione, Ryan Davis

Serving Those Who Served: A study of how small rural colleges can better meet the needs of their student veterans

Wed, 04/24/2013 - 23:14
Abstract: Currently many veterans are returning from combat and are seeking to obtain a post-secondary education at a college or university through the use of their GI Bill. However, it is unknown whether or not these institutions properly meet the needs of student veterans. The purpose of this exploratory study is to determine how and to what extent small rural colleges can better meet the needs of student veterans when compared to larger institutions that have more resources. Data will be collected through the use of primary and secondary research. The responses collected will then be aggregately analyzed to determine how the student veterans at Paul Smith’s College’s needs are being met and what they would like to see the college do to improve or implement resources and programs to better meet their needs. Additionally, the research plans to query veteran students at two larger universities in an urban setting. The results of this study will help small rural colleges become more military friendly, which could potentially attract more veterans interested in attending the college, and assist them with the transition from the military lifestyle to college and civilian life.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2013
File Attachments: Stephanie Karr Capstone.doc
Authors: Stephanie Karr

Paul Smith's Car Sharing Program: A feasibility study of implementing a car-sharing program at Paul Smiths

Mon, 04/22/2013 - 16:21
Abstract: Car-sharing is a program in which companies own a fleet of vehicles, insure them, maintain them, and offer memberships to people who wish to use them. Car-sharing is an eco-friendly way to use a vehicle when needed without the need to own one. These programs are environmentally friendly as well as cost effective. Paul Smith’s college is an environmentally friendly campus currently lacking an effective program to reduce emissions on campus. In addition to the absence of an efficient program to reduce emissions, Paul Smith’s College is experiencing a shortage of parking spots due to the excessive number of vehicles parked here. In effort to take further steps towards being an environmentally friendly campus and reduce the number of vehicles parked on campus, a feasibility study to implement a car-sharing program on Paul Smith’s College campus will be conducted.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies, Integrative Studies
Year: 2013
File Attachments: draft4.4.doc
Authors: Ray Honsinger, Lance Ryan

Creation of an Electronic Guide for Supplemental Instruction Leaders in Financial Accounting

Fri, 04/27/2012 - 11:07
Abstract: Created by University of Missouri-Kansas City (UMKC), supplemental instruction (SI) is an academic assistance program centered on peer-led sessions, used at centers of higher education world-wide, including Paul Smith’s College. In recent years, training for SI leaders at Paul Smith’s College has been put on hold while training of peer tutors, or those that work under SI leaders, is on-going. Although SI leaders get training during their tenure as peer tutors, further training is necessary to be an effective leader in a group setting. Investigating UMKC standards, Paul Smith’s students’ opinions, and current Paul Smith’s SI leaders’ opinions, it has been determined that more training for SI leaders at Paul Smith’s College should be offered. To facilitate additional training, a strategy is under consideration that is two-pronged: the use of Moodle (a copyright academic course management tool) and a guide for new SI leaders in the course of Financial Accounting (ACC 101). Together, this strategy will provide general knowledge about SI, techniques for a successful SI session, experiences from past SI leaders in course materials, and other insights that may be helpful to a new SI leader.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Sara Glabien