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Capstone Projects

The Pixelated Industry

Wed, 04/30/2014 - 13:36
Abstract: Video game enthusiasts come in multiple forms and there are many more people who don't play games. Market trends and cultural preferences change over time, and because of this, game developers are constantly changing to meet the needs of this demographic. The goal of this study is to inform the general public on aspects of what game enthusiasts as a demographic feel is important as well as how to attract those who are not in the primary demographic into this market. Through surveys and focus groups, research will begin to provide insight on the world of gaming and what keeps non-gamers from becoming consumers. Multiple factors affect the growth of this industry and separate factions including traditional computer gaming, console gaming, and other forms of media can help to shape this industry and its future.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: CAPSTONE.docx
Authors: Dellyn Antione, Ryan Davis