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Capstone Projects

HOS 462 Hospitality Business Simulation-OceanView

Sun, 05/03/2015 - 12:20
Abstract: This capstone was a business simulation where student managed and operated an online hotel and restaurant. OceanView was managed and operated by Kadie Ouellette, Ashlee Doele and Veronika Vanisheuskaya. OceanView is located on the beautiful shores of Cape Cod, Massachusetts. The reports in this file are the first year business plan, yearly analyses and final business plan.
Access: Yes
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Major: Hotel, Resort and Tourism Management
Year: 2015
File Attachments: HOS 462 OceanView.docx
Authors: Kadie Ouellette, Ashlee Doele, Veronika Vanisheuskaya

Spring 2015 HOS 462- Final Capstone Submission

Mon, 05/04/2015 - 10:54
Abstract: Capstone Project: Our Capstone Simulation Course entailed running a Hotel Property out of Cape Cod Massachusetts. We had to make decisions as a group in order to execute and track the results of how our property was performing on a monthly basis. Our Business Model was targeted more towards business travelers. The following is our Analysis of how our property performed each Year throughout the Semester.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2015
File Attachments: Capstone-Final Submission
Authors: Rebecca Forman, Victor Dickson, Wyatt Gressler

HOS 462 Hospitality Business Simulation

Tue, 05/05/2015 - 12:57
Abstract: We as students in this course have been systematically redeveloping and managing a large multi-departmental hotel. This computer-simulated activity has given us the opportunity to achieve success through creative analysis to solve economic, social and environmental problems. The consequences of these decisions are reported and subsequently analyzed over a 3 year cycle of business. During our Capstone Celebration we have presented our results in a poster session and then provide a summative boardroom discussion of those internal and external forces and decisions that most powerfully affected our group’s successes, failures and adoption of change. This Paul Smith's College capstone experience has also allowed us to finalize our Paul Smith's education by giving us the opportunity to demonstrate mastery of the general education core and programmatic learning objectives. We have also had the chance to apply skills, methodologies and knowledge learned during our courses of study, building on this undergraduate learning experience as we evaluate our readiness for the next stage in our professional development.
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Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2015
Authors: Nicolas Gonzalez, Lydia Kieffer, Luis Escala

Pearl Shore Hotel Capstone

Tue, 05/05/2015 - 14:39
Abstract: HOTS business simulation includes business analyses, marketing plans, editorial calendars, and RFP's.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2015
Authors: Emily Brosseau, Greer Gibian, Matthew Sullivan

HOS 462 Hospitality Business Simulation - Blue Diamond

Tue, 05/05/2015 - 16:25
Abstract: Over the course of the semester, our capstone class took on the role of General Manager of a hotel through a business simulation. Each month, decisions were made based off on financial reports and key performance indicators. This report is the result of the decisions made from Year 1 to Year 3. They include business plans, business analyses, editorial calender, and RFP documents.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2015
Authors: Amanda Middleton, Katrina Furuta, Matthew Bailey

A Healthier Lunch Line

Mon, 12/05/2011 - 19:57
Abstract: Unhealthy eating is an epidemic in America that is passing from generation to generation. It is becoming more crucial to find ways that can change eating habits at a young age due to the influx of marketing influences. This study will show whether educational marketing or aesthetic marketing is more effective on children’s food choices. The educational marketing will be implemented by interactive taste testing with the students, while the aesthetic marketing will be done by encouraging healthy eating with various wall illustrations and posters in the cafeteria. Both sets of data will be gathered before and after to be compared for effectiveness. Schools are currently struggling to find a way to encourage healthy eating with food that is appealing to a grade school student. If the presentation of food is part of a solution, then this study can help prove that simple changes to the cafeteria setting can reinforce children’s perception of health and help fight obesity and other health issues.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2011
Authors: Amiee Derzanovich, Morgan Horwatt

Destination Marketing for Oneida County, New York: What's the Return on Investment?

Mon, 12/05/2011 - 17:26
Abstract: Tourism destinations, large and small, depend on visitors to stay in their lodging facilities, see their attractions, shop in retail stores, eat in restaurants and in general spend money in establishments within the region. In order to draw people to a destination and become potential customers, a marketing plan is essential. Once this marketing plan has been executed and has had enough time to show results, it is critical to find out how well your marketing is doing and what can be improved through a survey to your potential customers. This study will involve an examination of marketing practices used by Destination Marketing Organizations (DMOs) and how results are typically tracked using conversion studies. Using this secondary research, the study seeks to find out how well the marketing for Oneida County Tourism is attracting customers to the region. This conversion study will be done through surveys to people who have requested information about tourism in Oneida County in the past to Oneida County Tourism (OCT) within the past year. The results should determine what OCT is doing well, and what needs to be improved in their current marketing strategies.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Capstone Project 1.doc
Authors: Courtney Petkovsek

Paul Smith's College Role: Should Paul Smith's College Provide a Culture Class For Students Studying Abroad?

Mon, 12/05/2011 - 18:15
Abstract: Successful college studying abroad experiences can be greatly enhanced if students take a few preparatory steps before leaving the United States. This study seeks to enhance the study abroad experience of Paul Smith's College students by exploring secondary research related to study abroad experiences and by conducting primary research of students’ study abroad experiences. The results of this study will serve as a justification for production of a guide for Paul Smith’s College students as they prepare for study abroad experiences. Results indicate that students prefer an orientation course prior their study abroad experience, as they feel this will help them get the most out of their time immersed in another culture.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Final.docx
Authors: Keali Lerch

Wording Behind the Menu

Mon, 12/05/2011 - 20:14
Abstract: When it comes to menu designing there are many reviewers that range from the average person to a professional menu designer. When you are deciding to have your own restaurant you should choose what type of restaurant you want to be. A menu for a fine dining restaurant should have different words for the descriptions of the menu items compared to a causal restaurant or family restaurant. Many customers for a fine dining restaurant want the menu to have certain words on the menu such as local, organic or “fancier” words. Many restaurant guests are willing to pay for fine dining as long as it is good, the words you use on the menu can help make the dish sound good. There are some rules and guidelines that can help a restaurant owner make a successful menu based on the restaurant type. If a certain rule or guide line is not followed correctly then the restaurant and menu will be criticized by the reviewers. This study seeks to determine if the Taste Bistro at the Mirror Lake Inn in Lake Placid, New York has a menu that is worded to fit the type of restaurant the owners and the restaurant manager believe it is.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
Authors: Lindsay Mitchell

The VIC as a Teaching Aid

Mon, 12/05/2011 - 21:18
Abstract: Paul Smith’s College has recently acquired ownership of the Visitor Interpretive Center (VIC) and its land. Paul Smith’s College offers many academic programs that closely align with events and learning opportunities at the VIC. The size of the student body and availability of learning resources are growing every year at Paul Smith’s College. The Facilities, Planning and Environmental Management class at Paul Smith College is an example of one class that is incorporating the VIC into their course. One of the group projects which students are completing in the classroom is a mock design of a kitchen and café in the existing main building of the VIC for everyday use as well as for events. This case study will determine if Paul Smith’s College’s hospitality students and professors are interested in utilizing the VIC as learning and working experience in their curriculum. The case study will also determine where in the curriculum the hospitality students and the professors see the VIC being incorporated. I will survey Paul Smith’s professors and students to see whether the VIC could be a beneficial learning tool for students, as possible hands on working experience.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: CAPSTONE FINAL COPY.doc
Authors: Kristopher P. Klinkbeil Jr.