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Capstone Projects

Scent Marketing: Do Scents Make Cents

Mon, 04/23/2012 - 21:51
Abstract: Based on past research and studies to manipulate scents, an experiment will be conducted to determine an influential way for businesses to subliminally attract customers. These customers will be more apt to spend money in the establishment purely from the scent that the business is producing. A “mark” on the mind of the consumers from these aromas will persuade them to open up their mind as well as their wallets. The consistent smell of a universally embraced scent will manipulate the majority of customers: therefore restaurants will have the opportunity to generate more profits. The smell of doughnuts was primarily used as the “universal appeal” for this specific scent to attract more business because the study was being executed in a bakery. Other cases and establishments with billboard or ambient scents (see definition list) might be more applicable for execution. The information collected from this experiment will be used to determine if a subliminal interests can influence customer’s to spend more money.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2012
Authors: Dan Smallridge

Extreme Local: Weighing the Financials of Growing Produce On-Premise

Mon, 12/05/2011 - 16:31
Abstract: Restaurant owners across the United States create revenue by limiting their food costs. As the demand for locally grown, organic produce rises, these individuals find it increasingly difficult to offer these comparatively expensive ingredients without raising prices or facing an increase in food cost percentage. This study aims to discover the financial benefits and risks of growing organic produce on-premise, an alternative to buying these ingredients. Comparing the cost of gardening to the perceived value of its product, a financial analysis will assess the return on perfectly ripened, fresh ingredients. The findings will be used to determine the viability of small scale on-premise gardening in any small to medium sized restaurant.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2011
File Attachments: Brandon Bills Capstone.docx
Authors: Brandon Bills

How Local Can You Go?

Mon, 12/05/2011 - 17:01
Abstract: With the ever-increasing interest in and utilization of locally sourced products in food-service establishments, it makes sense for the “green”-striving Paul Smith’s College to bring these efforts to the dining room. The St. Regis Café claims, “We buy local when ever possible and support our regional agriculture as a standard professional practice.” This project will determine to what extent this claim is followed through on, while taking into consideration the required standards of the learning environment in the St. Regis Café. By establishing contact through e-mail with selected farmers and producers, this research will explore what percentage of the menu items could be sourced within a certain region. The resulting information will provide the St. Regis Café with the basis of information regarding product availability, should they be interested in pursuing this option.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2011
File Attachments: Capstone project.docx
Authors: Kelcey Rusch

Self-Actualization through the use of Food

Mon, 12/05/2011 - 17:16
Abstract: Maslow’s Hierarchy of Needs is a table consisting of human needs according to necessity; in order to reach a new level, needs of the previous level must be met first. Among the physiological needs located at the bottom of the pyramid, is food. Food can be controlled unlike other biological needs and therefore may play a crucial role in reaching the ultimate goal of self-actualization. The surveys will be conducted to gather statistics and opinions of outdoor recreationists and other professionals who pertain to this study. The question that is going to be answered through this capstone is: Is food preparation and consumption an enriching and exciting enough experience to achieve self-actualization?
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2011
Authors: Stephanie Curtis

Accommodation for the Deaf culture in hotels and recreational facilities

Mon, 12/05/2011 - 18:18
Abstract: Hotels and recreational facilities do not always have adequate accommodations, to help the Deaf culture communicate with the hearing world and take advantage of special services. Hotels and recreational facilities are improving their accommodation but more can be done to meet the needs for this demographic. This study will research what services are already available for the Deaf culture in hotels and recreational facilities. The outcome will determine what the Deaf culture prefers in accommodations, what hotels and recreation facilities offer, and new accommodations. This will help not only the Deaf culture, but everyone by breaking the language barrier between hearing and Deaf. The Deaf culture can benefit by utilizing new technology to have a more enjoyable experience at hotels and recreational facilities.
Access: No
Literary Rights: Off
Major: Culinary Arts and Service Management, Recreations, Adventure Travel and Ecotourism
Year: 2011
File Attachments: The Author has selected not to publish this complete work.
Authors: Virginia Schertel, Allison Moscato

Cheers To Upscaling Beer With A Cicerone

Mon, 12/05/2011 - 18:53
Abstract: The Cicerone Certification Program has been around only since 2007 but has already given out thousands of Certified Beer Server certificates. The Cicerone Certification Program seeks to ensure that consumers receive the best possible beer and enjoy its flavors to the greatest extent possible. Those who are qualified must know five areas of beer. These areas of knowledge are beer storage, sales and service, beer styles and culture, beer tasting and flavors, brewing ingredients and processes, and pairing beer with food. The program offers three levels of certification beginning with the simplest and building to the most complex and demanding. The three levels of a Cicerone are Certified Beer Server, Certified Cicerone, and Master Cicerone. This study seeks to determine if a Cicerone is needed in an upscale restaurant. The opinion of beverage managers’ will be gathered through the use of interviews. The consensus will be used to determine if it is even worth having a Cicerone in upscale restaurants.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2011
File Attachments: Capstone-Project.docx
Authors: Stephen Angrisano

Rooftop Gardens

Mon, 12/05/2011 - 19:26
Abstract: The term “local” has very little meaning, if you are surrounded by miles of asphalt and sidewalks. However, the term “rooftop garden” can have a strong and powerful meaning when the only farming space you have is the roof above you. This study seeks to determine if there is a difference between rooftop garden grown food and mass produced and transported food in visual appearance and to determine what are the consumer assumptions and perceptions about a restaurant rooftop garden. The data for this study will be gathered through the use of secondary research and surveys. This information will then be used to determine the differences between vegetables picked at peak ripeness from a rooftop garden and vegetables delivered from a large scale mass producer. In addition the consensus will be used to see if the use of a rooftop garden has any affect on a customer’s perception of an urban restaurant with a rooftop garden.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2011
File Attachments: capstone.docx
Authors: Alexander Benson

A Healthier Lunch Line

Mon, 12/05/2011 - 19:57
Abstract: Unhealthy eating is an epidemic in America that is passing from generation to generation. It is becoming more crucial to find ways that can change eating habits at a young age due to the influx of marketing influences. This study will show whether educational marketing or aesthetic marketing is more effective on children’s food choices. The educational marketing will be implemented by interactive taste testing with the students, while the aesthetic marketing will be done by encouraging healthy eating with various wall illustrations and posters in the cafeteria. Both sets of data will be gathered before and after to be compared for effectiveness. Schools are currently struggling to find a way to encourage healthy eating with food that is appealing to a grade school student. If the presentation of food is part of a solution, then this study can help prove that simple changes to the cafeteria setting can reinforce children’s perception of health and help fight obesity and other health issues.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2011
Authors: Amiee Derzanovich, Morgan Horwatt