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Capstone Projects

Dunkin Donuts or Starbucks An analysis of two competitors

Sat, 12/06/2014 - 12:18
Abstract: Abstract The purpose of this research is to find out exactly what the difference is between Dunkin Donuts and Starbucks. It attempts to show how the companies are run differently, as well as illustrating aspects that are not visible to the public. This research will include how the employees are treated differently along with what company is more popular with college students. Surveys will be sent out to Paul Smith’s College students, faculty and staff. Once the data is collected it will be analyzed to determine what company people choose more often and why. The data that is collected for this project will come from primary and secondary sources.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: capstoneproject.docx
Authors: Rebecca Raffan

Left Bank Cafe Take Out & Patisserie

Sun, 12/07/2014 - 21:30
Abstract: Left Bank Café, located in Saranac Lake New York, is expanding its business this winter opening Left Bank Take Out & Patisserie. The expansion’s inspiration is based on its historical French baking roots with the original business the Saranac Lake Bakery being in its location forty years ago and owned by the current owner’s father. In addition to well-known French croissants, éclairs, palmiers, and tartes, the Left Bank Café Take Out & Patisserie will feature regional, holiday, and traditional French pastries and desserts. For a snack “on-the-go” Left Bank Café Take Out & Patisserie will offer espresso, coffee, and unique cold beverages along-side hand held pastries. Left Bank Café Take Out & Patisserie hopes to bring back the ambiance of the previously established bakery with the sense of community and sharing. This business plan outlines the product offerings along with a detailed study of both the take out industry and the direct customer demographics, with an additional analysis of the competitive market that Left Bank Café Take Out & Patisserie will be entering.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2014
Authors: Anastasia Nichols

Hobo Travels

Mon, 12/08/2014 - 13:20
Abstract: Travel during and after college is an experience that many undergraduates and graduates look forward to. It provides an opportunity to travel the world and experience different cultures before they settle down in to a career. Many college travelers do not have discretionary income due to student loans and the cost of living. This capstone research project is determining the feasibility of a business providing low budget travel to the millennial generation. The business aims to differentiate from other travel companies by providing a flexible schedule in addition to a cultural learning experience at a low cost. To verify the feasibility of such a business, a complete business plan along with several itineraries will be created. From this analysis it will be determined whether or not such a business could generate profit to sustain itself and grow.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: Final Capstone.docx
Authors: Jacob Polfleit, Jack Mulvihill

The Pixelated Industry

Wed, 04/30/2014 - 13:36
Abstract: Video game enthusiasts come in multiple forms and there are many more people who don't play games. Market trends and cultural preferences change over time, and because of this, game developers are constantly changing to meet the needs of this demographic. The goal of this study is to inform the general public on aspects of what game enthusiasts as a demographic feel is important as well as how to attract those who are not in the primary demographic into this market. Through surveys and focus groups, research will begin to provide insight on the world of gaming and what keeps non-gamers from becoming consumers. Multiple factors affect the growth of this industry and separate factions including traditional computer gaming, console gaming, and other forms of media can help to shape this industry and its future.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: CAPSTONE.docx
Authors: Dellyn Antione, Ryan Davis

The Business of Fashion Buying

Fri, 05/02/2014 - 21:50
Abstract: Fashion buyers in the retail industry are responsible for determining the appropriate merchandise for a store or specialized department. A buyer follows the latest trends and selects the suitable products in attempts to bring in the highest revenue for that particular market. To be successful as a fashion buyer, an individual must possess necessary skills in negotiation, financial analysis, presentation and proficiency in Microsoft Word and Excel. Those who seek a career as a fashion buyer must prepare for a fast-paced, dynamic career experience that is consistently fluctuating. The purpose of this study was to analyze the personality traits of current and former fashion buyers in the industry. Through the use of the Jung Typology Personality Test, respondents were surveyed to obtain a four-type formula result in determining the personality traits of those involved. Combined with comprehensive research on the industry and career path that is required of a successful buyer, this data will be used to determine the proper qualities of one who wishes to participate as a fashion buyer in the corporate retail industry.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
Authors: Hannah Beaumont

Adirondack Aquaponics

Sat, 05/03/2014 - 12:00
Abstract: This project aims to create an aquaponics system for Paul Smith’s College. This project would help further efforts in developing sustainable environments for both learning and practical use within the student community. This would integrate culinary, business, environmental science/fisheries disciplines to help facilitate a diverse educational experience. An aquaponic system is the use of effluent byproduct from fish to fertilize and grow vegetation in less than ideal environmental settings such as winter months in northern climates. Fish are contained in a large tank and the nutrient rich water from the fish excrement is cycled through planting medium and is absorbed by the plants as energy/food. This sustainable agricultural practice is a closed loop form of food production, involving minimal inputs for a large output. An aquaponics system would provide integrated studies between disciplines and expand the unique experiences that Paul Smith’s College has to offer. The presence of such a system would hopefully provide more reason for prospective students to consider Paul Smith’s as their top choice. In effect, bringing in more students and increasing the economic value of Paul Smith’s College. The general population of students attending Paul Smith’s work towards a more sustainable lifestyle and this system is of high interest to the general student body. Beyond the student body there is also a growing trend of sustainability throughout the United States along with the entire world. Along with general interest there is also an opportunity for cutting operating costs of Paul Smith’s College by creating a commercially sized aquaponics system. This system could provide more than just an educational value, it could provide food to be utilized in food service areas on campus. For more information, see attached grant proposal.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: Capstone Final Report.doc
Authors: Jacob Sporn, Matthew Pelkey

Expanding Environmental Education at the VIC through Girl Scouts

Thu, 05/08/2014 - 16:56
Abstract: All too often children today are not getting adequate experiences in nature; television and video games take up most of their free time. This causes a disconnect from environmental education in the classroom and their daily lives. In order for conservation efforts to be successful people must feel some sort of connection with the earth. The best solution for this “nature deficit disorder” is hands on, fun outdoor education. Girl Scouts has always been about bettering the lives of girls and their communities through experiential learning. Since the beginning of the organization there has been badges focused on outdoor skills and environmental education. The Paul Smith’s College Visitor Interpretive Center (VIC) is a valued community resource for wilderness recreation and educational programs. Bringing the two organizations together just makes sense, and everyone will benefit. Scouts will get to earn interesting badges and have meaningful, fun experiences that may otherwise have been unrealistic. The VIC will be able to reach more children and expand their positive influence. Hopefully, with these badges, and other similar projects, kids can obtain a meaningful experience with nature and be inspired to care for the earth.
Access: Yes
Literary Rights: On
Major: Parks, Recreation and Facilities Management
Year: 2014
Authors: Brittany Wieder

Recreational Facilities on the Paul Smith's College

Thu, 05/08/2014 - 17:35
Abstract: Paul Smith's College has a variety of recreational facilities on and off of the campus. The location of the college provides a cornucopia of outdoor and indoor activities for students, staff and faculty. This study aimed to discover why people use the recreational facilities and whether or not they are satisfied with their experiences in those facilities. An online survey was given to students, staff and faculty of the college and an inventory of the facilities was done to establish a clear picture of Paul Smith's College's recreational offerings.
Access: Yes
Literary Rights: Off
Major: Parks, Recreation and Facilities Management
Year: 2014
File Attachments: final draft v.3.doc
Authors: Ian Haines, Richard Tryder, Justin Andrews

Northern Suds - A Business Plan

Thu, 12/05/2013 - 08:09
Abstract: Northern Suds is new business being started in the North Country. The products from Northern Suds include detergents and cleaners that are additive and dye free. Products are made with eco-friendly, all natural ingredients. All products are also handmade. Northern Suds will begin selling products via Etsy.com and Craigslist.org on or around January 1st, 2014. Products will also be available for purchasing at the Saranac Lake Famers’ Market. The business came from the need for inexpensive allergy friendly products. The plan provided has full financials in addition to the results from testing surveys.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2013
Authors: Shelby Treadwell

"Streamlining operations: Application of technology at Whitetail Excavation, LLC"

Sat, 12/07/2013 - 15:36
Abstract: Abstract The goal of this project is to streamline business operations of Whitetail Excavation LLC, in the accounting, billing, and bidding departments. This project will introduce technology into the company, including a website presence. It will demonstrate the advantages of automating these aspects of the businesses operations through the use of computer software. It is believed that by automating these systems the business will operate more efficiently reducing clutter and time spent doing paperwork. Automation of these systems will keep manpower where it is needed, which is out in the field. By keeping manpower on jobs it will seed the completion of work allowing Whitetail to service more customers than before the use of technology. In order for Whitetail Excavation to service more customers it must also attract more customers. Until now Whitetail Excavation has only been promoted by word of mouth. This project hopes to change that buy establishing a web presence. It will do this through the use of social media and a company webpage. By establishing a web presence it is hoped that Whitetail Excavation will attract customers who were previously unaware of Whitetail Excavation. The website would contain company contact information as well as location, and services provided. The site would also host a photographic portfolio of past jobs and works completed. In addition to the website this project recognizes the importance of a social media presence as well. With over a billion users it would make sense for this project to also include a Facebook page. This would allow customers to share their experiences and make suggestions as well as expand on word of mouth advertising.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2013
File Attachments: Capstone report
Authors: Randall Bishop