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Capstone Projects

Initiatives to Increase Student Use of the Visitor Interpretive Center: A focus on marketing

Mon, 12/07/2015 - 09:18
Abstract: The focus of this study was on marketing the Paul Smith’s College Visitor Interpretive Center (VIC) to students and faculty with an overarching goal of increasing student use of the VIC. Through the study market research was conducted to identify the desired programming of the student body and methods of reaching students. Desired programs were then implemented and promoted alongside current programs. Program evaluations were conducted to assess the effectiveness of the marketing research and methods of promotion. Focus groups were held to allow a deeper insight on the preferences of different styles of promotion and the effectiveness of VIC brochures geared towards incoming students and faculty. The results of the study should be used in the future to increase communication between upper level management, and students and faculty regarding VIC resources and programming. The VIC is a resource for education, interpretation, and recreation that is underutilized and could be increasingly influential in the years to come.
Access: Yes
Literary Rights: Off
Major: Recreations, Adventure Travel and Ecotourism
Year: 2015
File Attachments:
Authors: Paige Buchholz

Looking Forward at Outdoor Recreational Opportunities at the Paul Smith’s Visitor Interpretive Center

Wed, 05/06/2015 - 10:57
Abstract: The Paul Smiths College Visitor Interpretation Center (VIC) has been a major contributor to the lives of locals and tourists of the Adirondacks. The VIC provides recreational and educational programs for the surrounding area to enjoy and learn from. It is located about a mile down Route 30 from Paul Smith’s College. The purpose of this research is to look deeper into the VIC viewing is past, present and possible future programing with regards to the art, invasive species, climate change, digital media and recreation. Using surveys, interviews, on site visits, previous related capstones and online resources a study has been done looking into the present and past to what the VIC could possibly unfold for future programing. The purpose of this capstone is to do an analysis of the Visitor Interpretation Center (VIC) in regards to recreation. To begin, we looked into the history of recreation in the Adirondacks as a whole to get some background information. We then did research on what recreational pursuits were offered in the past at the VIC, up to present day. Surveys were conducted and personal observations and interviews were done to get information on the current status of outdoor recreation at the VIC. Using information from the past and present, alongside of a needs assessment of the VIC, our project shows what is most desired for future recreational programing at the VIC. This information will be presented to stakeholders of the VIC for past reflections as well as ideas to move forward.
Access: Yes
Literary Rights: On
Major: Recreations, Adventure Travel and Ecotourism
Year: 2015
File Attachments: Full Paper.docx
Authors: Nathanial Casaregola, Steven Farrell