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Capstone Projects

Renewable Energy: How it Affects Customer Loyalty

Mon, 04/22/2013 - 19:03
Abstract: Sustainability is a movement which involves many businesses adopting practices such as the use of renewable energy to create a move positive impact on their community, bottom line, and the planet. Due to a growing awareness of this recent movement; it is currently unknown if the use of renewable energy within a company has an effect on customer loyalty. The purpose of this study is to determine how and to what extent the use of renewable energy affects customer loyalty of ski resorts in Northeast America. This study is co-alignment analysis based on an inductive theory that seeks to discover how and to what extent renewable energy implementation affects the customer loyalty of guests at ski resorts in the Northeast. Data was collected through site visits and surveys and was analyzed to find a possible trend between customer loyalty and the use of renewable energy. If the use of renewable energy creates increased customer loyalty then ski resorts as well as other hospitality establishments and businesses would be more apt to adopt sustainable business practices. This study also lends itself to further research as far as the co-alignment between businesses in other industries as well as other sustainability initiatives.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Colby J. Russell

Do The Lake Placid Lodge Amenities Meet Boomer Expectations?

Mon, 04/22/2013 - 14:14
Abstract: Are the amenities of the luxury destination, the Lake Placid Lodge, on target with the Boomer market, or are they falling short and missing the chance to tap a large potential revenue source? The tourism industry services many different markets; with the “baby boomers” representing 26% of the population. Such a large demographic should not be overlooked; however the Lake Placid Lodge in Lake Placid, NY has yet to aggressively market to them. This could be costing the Lodge a large amount of business, with baby boomers being 78 million strong (Ross). The main goal of this market study is to identify what boomers expect from a destination, and to determine what amenities the Lake Placid Lodge provides or doesn’t provide to meet these expectations. To identify what amenities meet their expectations, a survey was conducted towards previous boomer guests at the Lodge.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONEEEE.docx
Authors: Mercedes Mosher

Women Baby Boomers and Hospitality Marketing of Resorts: A study of the hospitality industry marketing resorts to women of the baby boomer generation

Mon, 04/22/2013 - 11:53
Abstract: With baby boomer women surfacing as a consumer powerhouse, it is important for resorts to successfully market to them. Hospitality marketers need to know what aspects of marketing of resorts appeal to women of the baby boomer generation to gain this demographic. The purpose of this qualitative, deductive, descriptive study is to determine what aspects of hospitality marketing of resorts appeal to women of the baby boomer generation. The marketing world has changed drastically due to aspects like social media. A survey of the literature will assess the importance of this market segments and the range of marketing techniques that can be used to influence them. By conducting interviews with marketing professionals, it will be shown what marketing tactics are currently being used to connect with women of the baby boomer generation. This will allow other marketing professionals to use these tactics to gain the enormous spending power of baby boomer women.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Elizabeth Salamendra

Destination Attachment: Connecting and Learning in New Orleans

Mon, 04/22/2013 - 11:47
Abstract: Educational experiences have the potential to connect the participant to a destination and its people. Food plays a large part in perception of the destination. Learning about food and actively engaging in its creation can be a unique experience. Destination attachment leads to loyalty and repeat visits. The purpose of this study was to investigate how and to what extent the leisure traveler can develop destination attachment in result of participating in educational cooking experiences at a specific destination. This qualitative, inductive relationship study explored how and to what extent offering cultural cooking classes to the leisure traveler at a destination relates to destination attachment. Data was collected through an online survey distributed to class participants. Opinions about the educational cooking experience were collected and analyzed to gauge if the cooking experience had any effect on destination attachment. Destination institutions will be interested in this data if they are looking into offering cultural educational cooking experiences.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Elise Wallner

Gay Marriage Etiquette: A study of the implications of LGBT marriage events for event planners

Mon, 04/22/2013 - 09:55
Abstract: The purpose of this study is to determine if lesbian, gay, bisexual, and transgendered (LGBT) wedding customs are changing the way event planners are planning weddings compared to traditional heterosexual weddings. “Gay Marriage Etiquette” is a qualitative, inductive, comparative analysis that seeks to address the question, “How are LGBT marriage customs going to affect the way event planners plan and set up weddings?” Data will be collected from an online survey distributed to event planners working in gay marriage legal states and the results will determine if event planners feel they are finding they must make changes in the way they prepare weddings of LGBT couples in comparison to the weddings of traditional heterosexual couples. This study will be significant to the event planning industry with the helping to understand how to market to the LGBT demographic.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Town_FinalCapstone.docx
Authors: Britny Town

What Women Want

Sat, 04/20/2013 - 10:50
Abstract: Traveling business women are becoming more popular in the business world and hotel’s need to know how to accommodate them properly. The purpose of this study is to understand how to satisfy traveling business women through the security in a hotel. “What Women Want” is a descriptive quantitative study that seeks to address the question: How does satisfaction relate to the security of a hotel for traveling business women in metropolitan hotels? The data for this research will be collected through a series of questionnaires that will be emailed to alumnae of Paul Smiths College who travel to metropolitan hotels to determine what security features they look for when choosing a hotel. The data from the questionnaires will be used to help metropolitan hotels better satisfy their female business traveler’s expectations through the hotel security to build their customer loyalty.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: What Women Want
Authors: Heather Knox

From House to Home

Mon, 12/03/2012 - 20:59
Abstract: In 2011, baby boomers began reaching the age of retirement; a trend that will continue for the next twenty years. This generation is healthier, wealthier, and more educated than their predecessors, which presents an opportunity for the assisted living industry. Assisted living facilities offer more independence and fewer restrictions than nursing homes which is appealing to those who only need help completing daily tasks. The Adirondacks have potential to play a significant role as a retirement destination. The purpose of this study is to determine what brought baby boomers to assisted living facilities in the Adirondacks. Semi-structured surveys will be used to obtain the needed information. This information will ultimately help assisted living facilities in the Adirondack region market to future baby boomers.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: House to Home.doc
Authors: Mallory Kasey Fleishman

Micro-distilling; More than Moonshining: Can micro-distilling be an integral part of sustainable Adirondack agriculture?

Mon, 12/03/2012 - 20:43
Abstract: In order for residents of the Adirondacks to make a living, there needs to be a change in the agriculture, as in what happens to the products that are grown and often not used. There are many products that are not used at the end of the harvest season simply because the farmer cannot use that many products. The most obvious would be going to apple orchards where they have so much waste because of drop apples and apples not picked, and turning the apples into a Brandy. The purpose of this Capstone is to determine if there will be enough surplus products from apple orchards, potato farms, and sugar houses that make maple syrup, to be turned into a liquor rather than being thrown away and wasted. The way that the data is going to be collected may seem a bit unconventional in that a large group of people will not be surveyed but rather a small group of business owners including, Randy Galusha of Toad Hill Maple Farm, in Thurman, NY, Steve Tucker of Tucker Farms Inc. in Gabriels, NY, and a member from Hicks apple orchard in Granville, NY. Others that will be asked are Harry Gorham the head distiller at Vermont Spirits in Quechee, VT and a member of Laird & Company in Scobeyville, NJ, these are people that are educated on the subject and can provide extra input on the matter at hand. The results of asking the business owner will determine if from an agricultural point of view, there a surplus of potatoes, maple syrup, and apples to turn them into Vodkas and a Brandy (respectively). The products that are left over could be turned into a spirit, it is hard to tell how much is going to be sold, because it would depend how much was left over. The result will also show if it is going to be economically feasible to do so, or if farms will have to be set up to produce goods strictly to make a spirit. This information can be used by spirit aficionados, who may be looking to taste a product that not every spirit connoisseur can obtain. It can also be used by those who may be looking for an alternate solution to the economy. The liquor can be sold in liquor stores in the area that they were made, for example liquor that is made in Saranac Lake should be sold in Saranac Lake or Lake Placid liquor stores. This would add an extra income for the farms.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Final.docx
Authors: Lacey Galusha

Bringing Families Back to the Drive-In

Mon, 12/03/2012 - 17:55
Abstract: Drive-in theaters have been in existence since 1933. However, within the past 30 years the number has been declining. Now there are indications that they have been making a comeback. The number of operating drive-in theaters went from 366 in 2011 to 368 this year according to drive-ins.com. This study seeks to determine how drive-in theater can appeal to families, and how they may best cultivate their comeback. The opinions of both families and drive-in theater owners will be gathered through the use of surveys. The results will be used to determine what steps drive-in theater owners will take to attract more families back to the drive-in theater also what features families would want available at the drive-in theater. The long term goal is help the family become a unit.
Access: No
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: The Author has selected not to publish this complete work.
Authors: Eric Kowalik

Wine Applications in Restaurants

Mon, 12/03/2012 - 16:19
Abstract: Research and studies have revealed that wine applications (apps) have an impact on the way wine consumers purchase wine at a restaurant and the way hospitality professionals sell wine at their property. The purpose of this study was to find out how many wine consumers are using wine apps as well as to determine how they are using them. The study then looked at how trend-setting hospitality professionals have adapted their wine selling techniques to assist the wine consumers in their wine selection. The information for this project was obtained through a survey of wine consumers as well as survey of the individual(s) who is in charge of wine sales at the restaurants being surveyed. The results of this study will determine if restaurants should allow and encourage the use of wine apps in their establishment to increase wine sales. Therefore, the results of this study can benefit restaurant properties uncertain if their establishment will be affected by wine apps and are unsure how they should react to the new technology that is offered to wine enthusiasts.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
Authors: Shelby Stetson