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Capstone Projects

Music Festival Management

Wed, 12/04/2013 - 21:59
Abstract: Abstract The purpose of this exploratory study is to determine the management skill set required for individuals seeking executive level management positions within the music festival industry. This study is being performed because of a lack of information specific to the music festival industry regarding important skill sets required to reach the executive level. A survey will be conducted with top level management in the music festival industry in order to determine which skills were most supportive in obtaining their top level positions. The specific management skills needed for the top level positions will be a combination of the opinion and personal experience of top level executives in the music festival industry. This study is applicable for individuals seeking to develop and refine the skills required in order to achieve an executive level position within the music festival industry.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Music Festival Management
Authors: Kristen Morse

Preservation & Expeirece

Fri, 12/06/2013 - 19:04
Abstract: This quantitative study is designed to determine how and to what extent cultural heritage travelers who have journey to the Mexico's Ancient Ruins experienced limitations set as a result of needed preservation to prevent future deterioration caused by natural and anthropocentric factors. Preservation methods set and monitored by the National Institute of Anthropology & History (INAH), the National Commission for Protected Natural Areas (CONANP), however do they take from the experience? The ruins chosen for this study are the Pre-Hispanic City of El Tajin, the Pre-Hispanic City & National Park of Palenque, and the Pre-Hispanic City of Chichen Itza .The methodology that will be used in this study is data collection and analysis. Data from research will be collected to gain a numeral estimate of tourist who experienced limitations as a result of prevention methods used to preserve the Ruins of Mexico. The ultimate significance of this study is to provide awareness of the possible limitations preservation methods can have on the tourist’s experience, this information is not provided in studies.
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Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Voniesha Brown

Destination Attachment: Connecting and Learning in New Orleans

Mon, 04/22/2013 - 11:47
Abstract: Educational experiences have the potential to connect the participant to a destination and its people. Food plays a large part in perception of the destination. Learning about food and actively engaging in its creation can be a unique experience. Destination attachment leads to loyalty and repeat visits. The purpose of this study was to investigate how and to what extent the leisure traveler can develop destination attachment in result of participating in educational cooking experiences at a specific destination. This qualitative, inductive relationship study explored how and to what extent offering cultural cooking classes to the leisure traveler at a destination relates to destination attachment. Data was collected through an online survey distributed to class participants. Opinions about the educational cooking experience were collected and analyzed to gauge if the cooking experience had any effect on destination attachment. Destination institutions will be interested in this data if they are looking into offering cultural educational cooking experiences.
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Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Elise Wallner

Do The Lake Placid Lodge Amenities Meet Boomer Expectations?

Mon, 04/22/2013 - 14:14
Abstract: Are the amenities of the luxury destination, the Lake Placid Lodge, on target with the Boomer market, or are they falling short and missing the chance to tap a large potential revenue source? The tourism industry services many different markets; with the “baby boomers” representing 26% of the population. Such a large demographic should not be overlooked; however the Lake Placid Lodge in Lake Placid, NY has yet to aggressively market to them. This could be costing the Lodge a large amount of business, with baby boomers being 78 million strong (Ross). The main goal of this market study is to identify what boomers expect from a destination, and to determine what amenities the Lake Placid Lodge provides or doesn’t provide to meet these expectations. To identify what amenities meet their expectations, a survey was conducted towards previous boomer guests at the Lodge.
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Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONEEEE.docx
Authors: Mercedes Mosher

Efficiency of Purchasing Practices

Mon, 04/22/2013 - 19:41
Abstract: Group purchasing is a process that small and large businesses use to purchase inventory. Small independent restaurants need larger inventory orders in order to compete with the purchasing leverage that cooperatives have. The purpose of the study is to determine the efficiency of current purchasing practices of small independent restaurant in comparison to cooperative purchasing practices for restaurants in Watertown, New York. The research provides a blend of qualitative semi-structured interviews and observations that focus on the attitudes and behaviors and a quantitative analysis of inventory lists of each business studied. Inventory analysis of each business will be pooled to formulate what products are purchased the most. Observations made from the semi- structured interviews will allow for a comparison of when products are purchased, what day of the week, and what supplier is favored. Contrasting the results of the study will allow for the researcher and businesses to identify more efficient purchasing efforts.
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Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Meghan Sboro

To Food Truck or Not: A Study of how effective it is to have a food truck as brand extension to create customer loyalty.

Mon, 04/22/2013 - 20:44
Abstract: Brick and mortar restaurant locations are opening food trucks to create a larger customer loyalty. When a customer visits a food truck and enjoys the food they are more likely to not only return to the truck, but also visit the brick and mortar location. The purpose of this quantitative study is to determine the effectiveness of having a food truck as a brand extension of a brick and mortar restaurant, to create customer loyalty. A semi-structured survey was designed to measure and compare customer perceptions of Lakeview Deli in Saranac Lake, NY having a food truck. The data that is collected will show if customers who go to Lakeview Deli are more likely to go to a food truck brand extension. The outcome of this study can be used by the owners of Lakeview Deli to determine if they would like to open a food truck to increase their customer loyalty. It can also be used by restaurant owners seeking to increase their customer loyalty. Current restaurant owners and current food truck owners will be able to see if having a brand extension food truck creates a stronger customer loyalty to the brand.
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Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.doc
Authors: Chelsea Brodhead

Guest Retention due to Value-Added Services within Resorts: A study of the relationship between value added services and guest loyalty in both large and small resorts

Mon, 12/03/2012 - 00:52
Abstract: The resort market is currently an industry of service, rather than simply selling rooms as it was in the past. The concept of a value-added service during a stay in a resort rather than a tangible room is now very important to an individual guest. The purpose of this project is to find out if value-added services make or break the potential for a first time guest to become a return guest. Also, the study shows if these value-added services contribute to customer loyalty. The methods used show the link between a value-added stay and return guests of both small boutique hotels and larger resorts. This data was collected through the form of interviews of front office managers of these types of resorts. The significance of this project will aid hoteliers in both small and larger resorts in deciding the type of service provided by their employees. It will also show them what additional services not already put in place they may want to implement to further guarantee repeat guest business.
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Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: The Author has selected not to publish this complete work.
Authors: Ashley Booton

How are hotels responding to the increase in demand for pure/ hypoallergenic rooms?

Mon, 12/03/2012 - 10:05
Abstract: Americans today have become more and more aware of the germs that are around them. The television advertisements have influenced the idea that there are a lot of germs that people need to be aware of. For example, there is a hazmat advertisement for Hampton Inn that shows a woman being afraid to climb into bed. A housekeeper then comes into the room, in a hazmat suit to take apart the bed stating that Hampton Inn always washes their sheets and duvets, implying that other hotels may not. The purpose of this project is to determine how hotels are responding to the increase in demand for hypoallergenic/pure rooms. The general managers of chain hotels in the northeast will be surveyed. This information will then provide results of how the hotels plan to accommodate these travelers. This will also help determine if the demand for pure rooms will increase the supply of pure rooms. This information can be used by hotel chains to improve their customer expectations of the hotel as well as meet the needs and wants of their travelers.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Capstone Final Paper.docx
Authors: Ashlee Lansing

Wine Applications in Restaurants

Mon, 12/03/2012 - 16:19
Abstract: Research and studies have revealed that wine applications (apps) have an impact on the way wine consumers purchase wine at a restaurant and the way hospitality professionals sell wine at their property. The purpose of this study was to find out how many wine consumers are using wine apps as well as to determine how they are using them. The study then looked at how trend-setting hospitality professionals have adapted their wine selling techniques to assist the wine consumers in their wine selection. The information for this project was obtained through a survey of wine consumers as well as survey of the individual(s) who is in charge of wine sales at the restaurants being surveyed. The results of this study will determine if restaurants should allow and encourage the use of wine apps in their establishment to increase wine sales. Therefore, the results of this study can benefit restaurant properties uncertain if their establishment will be affected by wine apps and are unsure how they should react to the new technology that is offered to wine enthusiasts.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
Authors: Shelby Stetson

Micro-distilling; More than Moonshining: Can micro-distilling be an integral part of sustainable Adirondack agriculture?

Mon, 12/03/2012 - 20:43
Abstract: In order for residents of the Adirondacks to make a living, there needs to be a change in the agriculture, as in what happens to the products that are grown and often not used. There are many products that are not used at the end of the harvest season simply because the farmer cannot use that many products. The most obvious would be going to apple orchards where they have so much waste because of drop apples and apples not picked, and turning the apples into a Brandy. The purpose of this Capstone is to determine if there will be enough surplus products from apple orchards, potato farms, and sugar houses that make maple syrup, to be turned into a liquor rather than being thrown away and wasted. The way that the data is going to be collected may seem a bit unconventional in that a large group of people will not be surveyed but rather a small group of business owners including, Randy Galusha of Toad Hill Maple Farm, in Thurman, NY, Steve Tucker of Tucker Farms Inc. in Gabriels, NY, and a member from Hicks apple orchard in Granville, NY. Others that will be asked are Harry Gorham the head distiller at Vermont Spirits in Quechee, VT and a member of Laird & Company in Scobeyville, NJ, these are people that are educated on the subject and can provide extra input on the matter at hand. The results of asking the business owner will determine if from an agricultural point of view, there a surplus of potatoes, maple syrup, and apples to turn them into Vodkas and a Brandy (respectively). The products that are left over could be turned into a spirit, it is hard to tell how much is going to be sold, because it would depend how much was left over. The result will also show if it is going to be economically feasible to do so, or if farms will have to be set up to produce goods strictly to make a spirit. This information can be used by spirit aficionados, who may be looking to taste a product that not every spirit connoisseur can obtain. It can also be used by those who may be looking for an alternate solution to the economy. The liquor can be sold in liquor stores in the area that they were made, for example liquor that is made in Saranac Lake should be sold in Saranac Lake or Lake Placid liquor stores. This would add an extra income for the farms.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Final.docx
Authors: Lacey Galusha