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Capstone Projects

Gay Marriage Etiquette: A study of the implications of LGBT marriage events for event planners

Mon, 04/22/2013 - 09:55
Abstract: The purpose of this study is to determine if lesbian, gay, bisexual, and transgendered (LGBT) wedding customs are changing the way event planners are planning weddings compared to traditional heterosexual weddings. “Gay Marriage Etiquette” is a qualitative, inductive, comparative analysis that seeks to address the question, “How are LGBT marriage customs going to affect the way event planners plan and set up weddings?” Data will be collected from an online survey distributed to event planners working in gay marriage legal states and the results will determine if event planners feel they are finding they must make changes in the way they prepare weddings of LGBT couples in comparison to the weddings of traditional heterosexual couples. This study will be significant to the event planning industry with the helping to understand how to market to the LGBT demographic.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Town_FinalCapstone.docx
Authors: Britny Town

Women Baby Boomers and Hospitality Marketing of Resorts: A study of the hospitality industry marketing resorts to women of the baby boomer generation

Mon, 04/22/2013 - 11:53
Abstract: With baby boomer women surfacing as a consumer powerhouse, it is important for resorts to successfully market to them. Hospitality marketers need to know what aspects of marketing of resorts appeal to women of the baby boomer generation to gain this demographic. The purpose of this qualitative, deductive, descriptive study is to determine what aspects of hospitality marketing of resorts appeal to women of the baby boomer generation. The marketing world has changed drastically due to aspects like social media. A survey of the literature will assess the importance of this market segments and the range of marketing techniques that can be used to influence them. By conducting interviews with marketing professionals, it will be shown what marketing tactics are currently being used to connect with women of the baby boomer generation. This will allow other marketing professionals to use these tactics to gain the enormous spending power of baby boomer women.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Elizabeth Salamendra

Renewable Energy: How it Affects Customer Loyalty

Mon, 04/22/2013 - 19:03
Abstract: Sustainability is a movement which involves many businesses adopting practices such as the use of renewable energy to create a move positive impact on their community, bottom line, and the planet. Due to a growing awareness of this recent movement; it is currently unknown if the use of renewable energy within a company has an effect on customer loyalty. The purpose of this study is to determine how and to what extent the use of renewable energy affects customer loyalty of ski resorts in Northeast America. This study is co-alignment analysis based on an inductive theory that seeks to discover how and to what extent renewable energy implementation affects the customer loyalty of guests at ski resorts in the Northeast. Data was collected through site visits and surveys and was analyzed to find a possible trend between customer loyalty and the use of renewable energy. If the use of renewable energy creates increased customer loyalty then ski resorts as well as other hospitality establishments and businesses would be more apt to adopt sustainable business practices. This study also lends itself to further research as far as the co-alignment between businesses in other industries as well as other sustainability initiatives.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Colby J. Russell

A study of: The St. Lawrence and Franklin County Residents' perceptions of the economic impact of the Akwesasne Mohawk Casino on their region

Mon, 04/22/2013 - 20:34
Abstract: The results of the 2009 Taylor Study of the Akwesasne Mohawk Casino found that this tribal gaming establishment had positive economic impact on the St. Regis Mohawk Nation and the North Country counties of St. Lawrence and Franklin. This qualitative study will revisit the findings and seek to discover if the perception of the residents is as positive as the numbers assume. The purpose of this study is to determine how and to what extent the public perception compares to the findings of the 2009 Jonathan Taylor Study of the Economic Impact of the Akwesasne Mohawk Casino. This descriptive qualitative study will be conducted through surveys and semi-structured interviews. The residents’ responses to the surveys and interviews will reveal their perceptions and experiences of the economic benefits. The data will be coded using the Grounded Theory Method to find patterns in responses and perceptions. This information could also be valuable to the county governments to determine if they are informing these North Country residents of the contributions from the Akwesasne Mohawk Casino to their county budget.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Newman_FinalCapstone.doc
Authors: Molly Newman

Rosemary Aroma: A study on the effect of rosemary aroma in stimulating alertness, improving concentration and increasing productivity in groups of people working in conference rooms.

Mon, 04/22/2013 - 21:46
Abstract: Rosemary aromatherapy has been found to positively affect the concentration and productivity when used on the individual scale. The purpose of this study was to analyze the effects of rosemary aroma on the groups scale, whereas, people worked together to accomplish brainstorming activities. In this group study, data was collected and quantified using a deductive (theory) approach. The study allowed a group of people to use the rosemary aromatherapy scent to stimulate alertness, improve concentration and increase productivity when working on the brainstorming activities. The group will be exposed to the aromas and give feedback on the effects. Using a general questionnaire each individual has elaborated on their opinions, feelings, emotions and memories of the experience. The data reveals how effective the aromatherapy was on enhancing the group’s ability to accomplish the tasks. The results of this study may further be developed into an offered amenity that conference centers can provide to potential guests.  
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.docx
Authors: Brianna Bentley

Can Restauranteurs Successfully Influence Guest Behavior By Using Facebook?

Sun, 12/02/2012 - 20:55
Abstract: Facebook is a form of social media used by millions on a daily basis. Restauranteurs’ ability to use Facebook to influence guest behavior, build a connection, and receive comments could potentially benefit their restaurants. This study was conducted on Facebook, sending surveys to my “friends,” discovering how restaurants’ Facebook pages are affecting them. Seeing how my study was based on Facebook it was appropriate to only conduct the surveys on this form of social media. The goal was to find if restauranteurs could attract more customers to their restaurant by influencing guest behavior on Facebook. This will prove if using Facebook is a worthwhile marketing tool. People interested in this topic will become more knowledgeable about this form of social media from a business perspective and the Facebook company could benefit from this study as well. This study will give recommendations to restauranteurs on how to make their restaurant “stand out” on Facebook.
Access: Yes
Literary Rights: Off
Major: Culinary Arts and Service Management
Year: 2012
Authors: Joshua Werksman

Do Adirondack Farmers Perceive Aquaponics as a Solution to the Lack of Year Round Out of Season Local Food?

Sun, 12/02/2012 - 23:59
Abstract: Several different factors contribute to the farmers of the Adirondacks inability to produce sustainable, fresh, local food out of season. This study will provide a comprehensive literature-review-based overview of modern day farming, aquaponics, local food sheds, and the farmers associated with Adirondack Harvest and Green Circle. This capstone seeks to determine via surveys if aquaponics is a solution to the challenges Adirondack farmers face today in their lack of year round productivity. The consensus of this capstone will determine if aquaponics is a solution to the challenges Adirondack farmer’s face regarding the lack of local out of season food for the residents of the Adirondack region.
Access: Yes
Literary Rights: Off
Major: Culinary Arts and Service Management
Year: 2012
File Attachments: Aquaponics Capstone
Authors: Ashley Rokjer

You Are What You Eat

Mon, 12/03/2012 - 18:12
Abstract: Food plays a huge role for all living organisms. The focus and purpose of this research is to determine if Paul Smith’s College students are getting the nutrients they need to perform well in school. Students need nutrients such as carbohydrates, proteins, fats, vitamins and minerals that will help fuel the mind and body. These nutrients can have a tremendous effect on how the body’s behavior, specifically how it copes with stress and memory. The data was collected by observing the food choices offered in the Paul Smith’s College dining hall. It benefits students to have a balanced meal to nourish the mind and body. Offering healthy choices and promoting a balanced diet will benefit the students at Paul Smith’s College.
Access: Yes
Literary Rights: Off
Major: Culinary Arts and Service Management
Year: 2012
File Attachments: You are what you eat
Authors: Courtney Sypher

Vertical Gardens

Mon, 12/03/2012 - 21:08
Abstract: Vertical gardens have the potential to be both functional and serve as decoration in the modern restaurant. This Capstone will study vertical gardens and restaurants in the United Sates that currently have vertical gardens, in an effort to determine if vertical gardens could be a profitable investment for the modern restaurant, if vertical gardens are practical for restaurants to have and maintain, and if the vertical garden could serve as a decoration to the restaurants’ guests. Methods will include interviewing chefs and owners of these restaurants and surveying restaurant patrons to measure the amount of value that the restaurant customer places on the idea of vertical gardens in restaurants. The results will prove whether or not the idea of a vertical garden in the restaurant is cost effective, while also providing decoration in the dining room and enhancing the customer experience. Vertical gardens are an integral part of the fresh, local food movement. It is incredibly important for students and professionals alike, to study this important new trend in the industry, especially as the fresh food movement is currently trending.
Access: Yes
Literary Rights: Off
Major: Culinary Arts and Service Management
Year: 2012
File Attachments: FINAL.docx
Authors: Kayla Saenz

Pop Up Restaurants: Are They Here to Stay? A Study of Consumer and Professional Awareness and Future Demand

Fri, 04/20/2012 - 13:23
Abstract: The focus of this study is to determine in the next 10 to 15 years if pop up restaurant will become a new permanent venue. This study provides information for professionals and people entering the restaurant industry for potential job opportunities. Pop ups are a style of restaurant that takes over a venue for a short period of time (48 hours to a week). This research is based on professional willingness to enter the pop up industry and research measuring consumer knowledge of pop ups and future demand. Research is based on surveys filled out by the general population, and surveys to restaurant professionals.
Access: Yes
Literary Rights: Off
Major: Culinary Arts and Service Management
Year: 2012
File Attachments: Capstone.doc
Authors: De Anna Wasiewski