After logging in with the login link in the top right, click here to upload your Capstone

Capstone Projects

Initiatives to Increase Student Use of the Visitor Interpretive Center: A focus on marketing

Mon, 12/07/2015 - 09:18
Abstract: The focus of this study was on marketing the Paul Smith’s College Visitor Interpretive Center (VIC) to students and faculty with an overarching goal of increasing student use of the VIC. Through the study market research was conducted to identify the desired programming of the student body and methods of reaching students. Desired programs were then implemented and promoted alongside current programs. Program evaluations were conducted to assess the effectiveness of the marketing research and methods of promotion. Focus groups were held to allow a deeper insight on the preferences of different styles of promotion and the effectiveness of VIC brochures geared towards incoming students and faculty. The results of the study should be used in the future to increase communication between upper level management, and students and faculty regarding VIC resources and programming. The VIC is a resource for education, interpretation, and recreation that is underutilized and could be increasingly influential in the years to come.
Access: Yes
Literary Rights: Off
Major: Recreations, Adventure Travel and Ecotourism
Year: 2015
File Attachments:
Authors: Paige Buchholz

Removing Barriers: Student’s Use of the Paul Smith’s Visitor Interpretive Center

Tue, 12/08/2015 - 16:56
Abstract: The Paul Smith’s College’s Visitor Interpretive Center (VIC) has been a staple in the lives of locals and tourists of the Adirondacks. The VIC offers nature-based recreational and educational programs year-round with the assistance of Paul Smith’s College’s students, faculty and staff. The purpose of this research is to take a deeper look into the present barriers preventing the Paul Smith’s College community (student, faculty and staff) from accessing and utilizing the VIC’s building and its trail system. A study was performed to discover barriers to accessing in the VIC area by utilizing surveys, focus groups, on-site visits, program implementation, trail register log, previous recreation capstones, and online resources. The results were analyzed to concentrate specific barriers. Most barriers involved programing, such as expanding current programs, as well as, offering new programs, followed by accessing the VIC, such as adequate signage and map interpretation, and finally access to general information, such as advertising and marketing. Using research from the past and present, this project gives suggestions that would better serve the PSC community by clarifying the needs and desires of the appropriate stakeholders associated with the VIC.
Access: Yes
Literary Rights: Off
Major: Recreations, Adventure Travel and Ecotourism
Year: 2015
Authors: Phillip Brandel

Looking Forward at Outdoor Recreational Opportunities at the Paul Smith’s Visitor Interpretive Center

Wed, 05/06/2015 - 10:57
Abstract: The Paul Smiths College Visitor Interpretation Center (VIC) has been a major contributor to the lives of locals and tourists of the Adirondacks. The VIC provides recreational and educational programs for the surrounding area to enjoy and learn from. It is located about a mile down Route 30 from Paul Smith’s College. The purpose of this research is to look deeper into the VIC viewing is past, present and possible future programing with regards to the art, invasive species, climate change, digital media and recreation. Using surveys, interviews, on site visits, previous related capstones and online resources a study has been done looking into the present and past to what the VIC could possibly unfold for future programing. The purpose of this capstone is to do an analysis of the Visitor Interpretation Center (VIC) in regards to recreation. To begin, we looked into the history of recreation in the Adirondacks as a whole to get some background information. We then did research on what recreational pursuits were offered in the past at the VIC, up to present day. Surveys were conducted and personal observations and interviews were done to get information on the current status of outdoor recreation at the VIC. Using information from the past and present, alongside of a needs assessment of the VIC, our project shows what is most desired for future recreational programing at the VIC. This information will be presented to stakeholders of the VIC for past reflections as well as ideas to move forward.
Access: Yes
Literary Rights: On
Major: Recreations, Adventure Travel and Ecotourism
Year: 2015
File Attachments: Full Paper.docx
Authors: Nathanial Casaregola, Steven Farrell

Event Planning and What It Takes

Wed, 04/30/2014 - 21:03
Abstract: The focus of this capstone was event planning. What goes into planning an event? A professional planner needs to think about the goals, the needs of the customer, type of event, food and beverage, facilities and risk. To plan and execute an event, one must determine the type. For example, is it a corporate meeting or fundraising function? A budget is needed for each event to understand what is affordable and what can be done. What type of risk is involved? A good planner needs to plan for the “what ifs” of an event. Technology has changed the event industry. There once was a time when guests of an event would be asked to turn off their cell phones. Now everyone uses their phones at events. People can Tweet live and use social media to increase the experience of events. Planners can use social media to boost their marketing as well. Once a planner has experience in the industry they can apply to become a Certified Meeting Planner or a Certified Special Events Professional. This certification shows that the planner is an expert in their field. This capstone was planning a business plan workshop at Paul Smith’s College. This event was designed to give students a chance to develop a business plan. Potential transfer students were invited to take part in the event. During the event the students had to create a new product to market along with current senior business students who acted as their mentors. Together, they came up with a business plan and had to give an elevator speech on the product to everyone. The winning team was chosen based on the marketing, taste and idea of the product. The event was considered a success by the visitors and the college.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2014
Authors: Stephanie Dalaba

HOS 462 Hospitality Business Simulation Capstone

Mon, 05/05/2014 - 08:30
Abstract: This capstone was an simulation of the hotel business. The reports in this file are a business plan and analyses reports for the four years that we were asked to make operational decisions for. This class looks at everything involved with the operation of a hotel through the simulation of an fictional hotel that a group of students get to name and make all operating decisions for. Everything that has been learned through the time at Paul Smiths College is put to use when operating the hotel simulation.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2014
Authors: James Panza

Driftwood Suites and Conference Services

Mon, 05/05/2014 - 19:00
Abstract: These are the reports of the original business plan for Driftwood Suites and four year analyses of the Hospitality Business Simulation Course. Driftwood Suites and Conference Services is located on the beautiful shores of Cape Cod, Massachusetts. This property is located 30 minutes away from the nearest airport. Driftwood Suites and Conference Services is the perfect location for business travelers and leisure travelers. Driftwood Suites currently has 125 air-conditioned rooms, all with private bathrooms and is well equipped to accommodate business travelers which is the main demographic of the property. Surrounding the property is an enclosed garden and a 200 car parking lot adjacent to the hotel. The products and services at Driftwood Suites that are offered are a new conference center, business services, and quick check in and check out. This property has a data point for email and internet access, level three complimentary items, and level four in room entertainment. In addition to the existing services such as 24 hour front desk servicers, lobby lounge, a full service restaurant called the Shipwreck Restaurant with a total of 100 seats, and a Pub style bar called the Pearl Pub with snack services and an additional bar called the Sea Glass Bar.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2014
Authors: Victoria Gonzalez

Impacts of Maple Syrup Production Programming at the Paul Smith’s College Visitor Interpretive Center

Tue, 04/29/2014 - 12:37
Abstract: Education and interpretation provides strategies and techniques to successfully communicate natural resource and environmental concerns. This research addresses the effectiveness of a community education project at the Paul Smith’s College (PSC) Visitor Interpretive Center (VIC) in the Adirondacks of New York State. Educational programs regarding maple syrup production were designed and evaluated to determine their impact on the local community. The objectives were to offer skills education, raise awareness on a local resource, foster a connection to the land, and offer involvement in the VIC’s community maple project. The goal of maple education at the VIC is to educate the community in an attempt to encourage the growth of an underutilized sustainable local resource that community members can become involved in without degradation of Adirondack forests. Determinations were made using a survey questionnaire provided before and after the programs were performed. Based on the data collected the determination made is that the majority of participants that attended ultimately were interested in becoming involved in maple sugaring using to VIC as a gateway for maple sugaring, primarily as a hobby and outdoor activity. This research has aided in the determination that effective programming at the VIC results in encouraging the community to be involved in maple syrup production. With this determination the VIC will continue to perform the designed educational programs as a service to the community.
Access: Yes
Literary Rights: On
Major: Integrative Studies, Recreations, Adventure Travel and Ecotourism
Year: 2014
Authors: Thomas Manitta

Wellness Spas: A market analysis of the services a wellness spa could offer to middle class community members in a small New England town.

Mon, 04/22/2013 - 21:50
Abstract: Wellness spas, traditionally offered as a high end luxury model, are transitioning into a service available to all classes. There are services, within a certain price bracket, a wellness spa could offer to middle class community members of a small New England town. To be successful though, proprietors will need to better understand what services would be of interest to community members of a town like Keene, New Hampshire. The purpose of this study was to determine what wellness spa services would be of interest to those community members. Community members who qualify were given surveys to determine which services they would be most likely to use. The data was summarized to determine the most successful services according to the participants. This data can help indicate if there is a market in the area, and what the community members would be interested and not interested in.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies, Hotel, Resort and Tourism Management
Year: 2013
Authors: Danielle Taylor

Draft Horse Sustainability Presentations: The effectiveness of presentations on draft animal power at the Adirondack Rural Skills and Homesteading Festival

Fri, 12/06/2013 - 12:53
Abstract: Paul Smith’s College has been putting on draft horse presentations for the public for many years but until now it was unknown how effective these were in education of the audience in topics of the interest. During the 2013 Adirondack Rural Skills and Homesteading Festival, a series of demonstrations and presentations were conducted for the public. Surveys of those in attendance have now given us information on how far people are traveling, what their prior experience is, what they want to learn, and how they want to learn it. From this information we wish to gauge attendees’ response to draft animals and their uses.
Access: Yes
Literary Rights: On
Major: Forestry, Natural Resources Management and Policy, Recreations, Adventure Travel and Ecotourism
Year: 2013
Authors: Alexandria Barner, Jacob Shultz

TripAdvisor reviews as an indicator of Relais and Chateaux experience fulfillment

Wed, 12/04/2013 - 17:08
Abstract: Social media can influence positive and negative customer expectations. The purpose of this inductive, qualitative, relational study is to determine how and if top-rated TripAdvisor reviewers should be given merit for their input, and why others care, compared to industry standards of a Relais and Chateaux rated experience in northeast destinations. A content analysis of TripAdvisor and the hotel sites will be studied to see if the responses represent Relais & Chateaux standard experiences or an un-realistic response. Customer responses, company history, its location, amenity information, mission statement, price of lodging will be indirectly observed and compared to Relais and Chateaux standards. This study can be of use to determine the effectiveness of ordinary guests, not industry experts, ability to judge an experience based on what a hotel stands for in a positive or negative manor to its ability to deliver a type of experience and their meet customers’ expectations.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Social Madness
Authors: Brandon May