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Capstone Projects

To Food Truck or Not: A Study of how effective it is to have a food truck as brand extension to create customer loyalty.

Mon, 04/22/2013 - 20:44
Abstract: Brick and mortar restaurant locations are opening food trucks to create a larger customer loyalty. When a customer visits a food truck and enjoys the food they are more likely to not only return to the truck, but also visit the brick and mortar location. The purpose of this quantitative study is to determine the effectiveness of having a food truck as a brand extension of a brick and mortar restaurant, to create customer loyalty. A semi-structured survey was designed to measure and compare customer perceptions of Lakeview Deli in Saranac Lake, NY having a food truck. The data that is collected will show if customers who go to Lakeview Deli are more likely to go to a food truck brand extension. The outcome of this study can be used by the owners of Lakeview Deli to determine if they would like to open a food truck to increase their customer loyalty. It can also be used by restaurant owners seeking to increase their customer loyalty. Current restaurant owners and current food truck owners will be able to see if having a brand extension food truck creates a stronger customer loyalty to the brand.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.doc
Authors: Chelsea Brodhead

Rosemary Aroma: A study on the effect of rosemary aroma in stimulating alertness, improving concentration and increasing productivity in groups of people working in conference rooms.

Mon, 04/22/2013 - 21:46
Abstract: Rosemary aromatherapy has been found to positively affect the concentration and productivity when used on the individual scale. The purpose of this study was to analyze the effects of rosemary aroma on the groups scale, whereas, people worked together to accomplish brainstorming activities. In this group study, data was collected and quantified using a deductive (theory) approach. The study allowed a group of people to use the rosemary aromatherapy scent to stimulate alertness, improve concentration and increase productivity when working on the brainstorming activities. The group will be exposed to the aromas and give feedback on the effects. Using a general questionnaire each individual has elaborated on their opinions, feelings, emotions and memories of the experience. The data reveals how effective the aromatherapy was on enhancing the group’s ability to accomplish the tasks. The results of this study may further be developed into an offered amenity that conference centers can provide to potential guests.  
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Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.docx
Authors: Brianna Bentley

Effects of Food Plots on (1) White-Tailed Deer (Odocoileus virginianus) Movement, (2) Antler Growth and (3) Potential Use by Other Wildlife on a Private 173 Acres in Davenport, NY

Mon, 12/02/2013 - 11:23
Abstract: In Davenport, New York, a 172.9 acre property is planning to undergo changes to suit a white-tailed deer management plan. This plan involves implementing four food plots of 4.25 acres, providing a year-long source of quality forage for the local deer herd, after initially clear-cutting 17 acres of forested land in spring 2012. Goals of food plot establishment are to supplement the value of the land as a hunting lease, increase viewing opportunities of deer, increase antler growth among bucks in the local deer herd, and to adequately supplement the diet of the local deer herd. This study focuses on the effects on (1) movement and (2) antler growth of white-tailed deer after the implementation of food plots on a forested property. Another component is the (3) potential for utilization of these food plots by other species of wildlife. Movement of deer will be assessed based on scat count, track count, and images of observed movement via trail cameras on travel routes. Deviation will be recorded from established travel routes, to new travel routes once the food plots have been implemented. The plot containing white clover showed the highest level of utility post-planting, followed by chicory, alfalfa and turnips.
Access: Yes
Literary Rights: Off
Major: Natural Resources Management and Policy
Year: 2013
Authors: Nicholas K. Zemlachenko

The role of terrestrial leaf litter inputs on drift of aquatic invertebrate shredders

Mon, 12/02/2013 - 13:34
Abstract: This study examined the effect of food availability on active drift entry of aquatic invertebrates by comparing drift density at low and high levels of terrestrial leaf litter input in Alder Brook. An emphasis was placed on the proportion of shredders collected during each sampling, who rely most on coarse particulate organic matter as a food source. In order to quantify food available in the stream channel, leaf packs were collected along three transects and weighed to determine dry biomass per stream area. Invertebrate drift samples were collected at high (leaf abscission) and low levels (late summer) of food abundance using three surber nets spaced evenly across the stream channel. Samples were taken at 3-hr intervals over a 24-hr sampling period. Out of eight sampling periods, drift density at low litter input was found to be greatest just after sunset and through the evening hours. Drift densities were significantly higher during 2 sampling periods and numerically higher for an additional 4 sampling periods. Shredders did not comprise the greatest proportion of the drift at low litter input, only accounting for 0.4% of total drifting invertebrates. The proportion of shredders increased to 36.2% at high litter input.
Access: Yes
Literary Rights: On
Major: Natural Resources Management and Policy
Year: 2013
File Attachments: Final_Manuscript_Simek.docx
Authors: Zachary Simek

A COPAR Report of Ethnographic Inquiry Addressing Issues of Water Availability and Hygiene Mathare Valley, Nairobi, Kenya

Wed, 04/24/2013 - 21:30
Abstract: I conducted a cyclical ethnographic inquiry in the Mathare Valley informal settlement of Nairobi, Kenya, during the months of May and June 2012. My question was: How do Mathare residents interact with and access water and what are the technological and environmental restrictions limiting or preventing adequate water supply? The goal of this study was to create environmental and social change by improving access to water for consumption and bathing. As both a researcher and technical advisor, I adopted and used Community Oriented Participatory Action Research (COPAR). This research approach required my immersion into the Kenyan culture where I lived, ate and slept in the informal settlement of Mathare Valley, interviewing a total of 49 families on communal issues of water and hygiene. While in Mathare, I recorded quantitative and qualitative data comparing wet and dry seasons; distance to water sources; amount of water used; cost of water; and prevalence of disease (represented by potability) as well as issues regarding the Nairobi City Council, communal water availability, and hygienic conditions. A potential solution to water conservation and hygiene was construction of a bucket shower (several liter metal bucket with handle and valve to control water flow) to conserve bathing water reducing overall consumption. Through analysis of seven major, quantitatively and qualitatively determined themes, this paper presents anecdotal evidence in the context of empirical data through temporal revelation of thematic constraints. I found that during the dry season: family members in Mathare travel significantly farther to gather water, spending more money while consuming less water presenting complex issues among livelihoods within an informal settlement environment.
Access: Yes
Literary Rights: Off
Major: Natural Resources Management and Policy
Year: 2013
File Attachments: Anderson_Ian_Capstone.docx
Authors: Ian Anderson

Remote Sensing for Forest Change Detection in Afghanistan

Fri, 04/26/2013 - 08:41
Abstract: Abstract: Afghanistan’s forests are one of the country’s most important natural resources. Afghanistan has faced conflicts that have plagued the country for more than 25 years and resulted in rapid deforestation and environmental despoliation. Forested lands need to be preserved in order for Afghanistan to revamp social and economic livelihoods and control the environmental degradation. This study will analyze Landsat satellite imagery using Geographic Information Systems (GIS) and ERDAS DeltaCue change detection software to assess forest deviations in Afghanistan between 1998 and 2010. Areas in Nangarhar Province identified significant change in vegetation cover in terms of both deforestation and reforestation. Deforestation occurred more frequently around the city edges of Jalalabad, whereas reforestation occurred farther from settlements. The Tasseled Cap process produced a final output change detection layer which represented the combined detection of all significant change between the three images. Determining where deforestation is occurring through Remote Sensing is a critical first step towards rehabilitating Afghanistan’s forest productivity.
Access: Yes
Literary Rights: On
Major: Natural Resources Management and Policy
Year: 2013
Authors: David Lattuca

A Meta-Analysis of the Impacts of Professional Bass Fishing Tournaments

Mon, 04/29/2013 - 19:28
Abstract: Professional black bass (Micropterous spp.) fishing tournaments have significant economic benefits associated with them; however concerns about various negative ecological effects are being raised. Fish mortality has the potential to be critically high following release of the fish, whether it be from stress, hooking injuries, heat exposure, disease, or a lack of sufficient oxygen. Mortality can occur prior to release, or it can occur several days to even weeks after release. The vast majority of organized tournaments release all of the fish in one specific location once the weigh-in process has been completed. The lack of dispersal among bass once they are released back into the water is another key issue. Utilizing 17 different studies on mortality and 8 studies on dispersal, this meta-analysis study looks at how tournaments can affect the bass population in lakes and rivers across the country. It also examines the variables that affect mortality and dispersal such as season, water temperature, location, and species of bass. The potential ways for the survival rate to be improved is also discussed. The results of the meta-analysis showed that water temperature had a significant impact on mortality, as did the time of year the tournaments were held. Mortality was highest from a period of 1-10 days following the tournaments, but was still occurring up to one month after. Dispersal was highest for Largemouth Bass, and for Spring-held tournaments. The study concludes that there are several ways to potentially lower the tournament associated mortality rate for black bass.
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Literary Rights: Off
Major: Natural Resources Management and Policy
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Brett Leidner

Monitoring the Zebra Mussel Invasion Front: Use of New Technology

Thu, 02/09/2012 - 15:39
Abstract: Zebra mussels are invasive mollusks that are affecting the well-being of the water bodies in the United States. This study uses environmental DNA (eDNA) is a sensitive early detection system that may be useful in monitoring their spread. The purpose of this study is to determine the effectiveness of eDNA technology in identifying infested water bodies, to determine if zebra mussel DNA is in the Adirondack water bodies not known to be infested, if the water chemistry of these water bodies is favorable for zebra mussel establishment, and if the eDNA technology is transferable to an institution like Paul Smith’s College. Eighteen lakes, all in New York State were sampled, fifteen of which are located in the Adirondack Park. DNA was extracted from water and plankton samples and species specific primers were used for PCR amplification to determine if zebra mussel DNA was present. Of seven samples taken from sites known to be infested, five of these tested positive for zebra mussel eDNA. Four lakes not known to be infested within the Park also tested positive for zebra mussel eDNA. Based on zebra mussel risk parameters (water chemistry) applied to 1,469 Adirondack water bodies, less than 3% are at risk of zebra mussel establishment. However it is possible that established populations could occur at microsites that may have locally high levels of calcium and higher pH.
Access: No
Literary Rights: Off
Major: Biology, Environmental Sciences, Environmental Studies, Fisheries and Wildlife Science, Forestry, Natural Resources Management and Policy
Year: 2011
File Attachments: The Author has selected not to publish this complete work.
Authors: Alexandria Bevilacqua, John Bishop, Charles Cain, Tyler Clark, Seth Crevison, Robert Culyer, Ryan Deibler, Brian DeMeo, Jonathan Eckert, Kirsten Goranowski, Joelle Guisti, Alan Jancef, Korinna Marino, Michelle Melagrano, KaitlynNedo, Joseph Nelson, Aaron Palmieri, Cole Reagan, John Scahill, JohnathanStrassheim, Scott Travis, Sarah Van Nostrand and Sarah Vella

A Healthier Lunch Line

Mon, 12/05/2011 - 19:57
Abstract: Unhealthy eating is an epidemic in America that is passing from generation to generation. It is becoming more crucial to find ways that can change eating habits at a young age due to the influx of marketing influences. This study will show whether educational marketing or aesthetic marketing is more effective on children’s food choices. The educational marketing will be implemented by interactive taste testing with the students, while the aesthetic marketing will be done by encouraging healthy eating with various wall illustrations and posters in the cafeteria. Both sets of data will be gathered before and after to be compared for effectiveness. Schools are currently struggling to find a way to encourage healthy eating with food that is appealing to a grade school student. If the presentation of food is part of a solution, then this study can help prove that simple changes to the cafeteria setting can reinforce children’s perception of health and help fight obesity and other health issues.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2011
Authors: Amiee Derzanovich, Morgan Horwatt

Promoting Conservation of Biodiversity in the Adirondack Park Through Understanding and Engaging Stakeholders

Thu, 02/09/2012 - 11:31
Abstract: Anthropogenic disturbance of natural environments has led to the widespread loss of native biodiversity and degradation of ecosystems. It is increasingly recognized that addressing this “biodiversity crisis” entails understanding the societal drivers of unsustainable patterns of use. Conservation psychology is a new discipline that specifically focuses on understanding the linkages between human behavior and action and promoting a healthy and sustainable relationship between humans and nature. In this project, we employed principles of conservation psychology with the goal of improving the efficacy and efficiency of conservation of biodiversity in the Adirondack Park (AP). To meet this goal we employed three specific strategies. The first of these strategies was the use of surveys to assess the values, attitudes, and actions different stakeholders have in regards to conservation of biodiversity in the AP. These surveys were disseminated via both direct mailings and online, and included 30 questions. Our second strategy was to use discourse analysis to create a dictionary of terms and phrases employed in a positive, neutral, and negative light in regard to conservation of biodiversity. This entailed analysis of 30 emic accounts derived from opinion articles written by stakeholders in the AP, as well as analysis of a number of etic accounts drawn from online sources. Our third strategy was to use conservation psychology literature to assess ways in which the presentation of information and peer-dynamics influenced the responses of stakeholders towards conservation of biodiversity. Using the combination of these three strategies, we were able to provide a holistic understanding of how different stakeholders in the AP perceive and act towards biodiversity conservation; identify language that can be used to illicit a more positive response from these stakeholders; and identify specific tools based on principles of psychology that can encourage more active and effective engagement in conservation of biodiversity by different stakeholders. Our research findings will allow groups focusing on promoting conservation of biodiversity in the AP to be more effective and efficient in their work in the future.
Access: Yes
Literary Rights: Off
Major: Environmental Sciences, Fisheries and Wildlife Science, Forestry, Natural Resources Management and Policy, Recreations, Adventure Travel and Ecotourism
Year: 2011
Authors: Christopher Critelli, John Ghanime, Derek Johnson, Samantha Lambert, Justin Luyk, Matthew Parker, Robert Vite, Heather Mason, Jesse Warner, Ethan Lennox, Sarah Robbiano, David Mathis, David A. Patrick