After logging in with the login link in the top right, click here to upload your Capstone

Capstone Projects

Organic vs. Inorganic- Perceptions A Study of the Perceived Flavor Differences between Organically and Inorganically Produced Foods Based on the Label “Organic”

Mon, 04/22/2013 - 11:43
Abstract: This research project is a study based on ideas of Jenny Wan-chen Lee and Mitsuru Shimizu’s study (You Taste What You See: Do Organic Labels Bias Taste Perceptions?) This study was specifically focused on culinary students to see if they would be more or less influenced by the label “organic.” It is also a psychological food study on the label organic and the way that such claims affect the consumer’s view on the quality of the product, specifically culinary students. This is done through a blind taste testing study where 24 culinary students and 24 non-culinary students were asked to try same product, but were told that one of the two unlabeled products was “organic” and the other “inorganic.” This study also goes into the qualifications a product must meet in order to be considered USDA certified organic. However, there is a pre-conceived notion that organic food equals a higher quality flavor and the purpose of this study is to see if that pre-conceived notion will affect the way these students can identify differences between two products when they are the same product. The hypothesis is that the culinary students will be less influenced by the label and judge the flavors more critically than those who are untrained in the culinary field.
Access: No
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Thomas Stile

Sustainable Foie Gras: A study of sustainable and ethical methods in raising geese and ducks for foie gras

Mon, 04/22/2013 - 17:14
Abstract: Foie gras has been a culinary delicacy worldwide for thousands of years and is currently in danger due to controversy surrounding the methods which are used to produce it. Conventional waterfowl care methods are gradually being deemed inhumane and unethical at farms worldwide and as a result bans and laws against foie gras production are being formed. Foie gras is the fatty enlarged liver of a duck or goose, conventionally created by means of “gavage” or force feeding the birds by placing a funnel into the bird’s mouth two to four times per day and pouring corn directly into the throat. Alternatively, one unique farm in Spain plants a garden full of edible goods for the birds and when the cold season arrives the birds naturally choose to force feed themselves. The end result is a foie gras that has won blind taste tests in France against major conventional producers. This method is not known to be used anywhere else in the world, but is being experimented with on a farm in Pocantico Hills, NY (South-Eastern New York) at the Stone Barns Center. If successfully executed, this method could be implemented on any farm as an alternative to conventional methods.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2013
File Attachments: Capstone.doc
Authors: Dana Gagne

Hernandez Taqueria and Grocery: A feasibility study on the profitability and demand of a new business in Eonosburg Falls, Vermont.

Mon, 04/22/2013 - 21:01
Abstract: In recent years, there has been a rapid increase of consumption of Mexican food; in addition it is also becoming more popular for home preparation. Preserving regional authenticity, as well as seeking to preserve Mexican cultural integrity, are increasingly important trends in the restaurant and retail supermarket industries. Furthermore, there are a large and growing group of people in the Franklin area of Vermont willing to purchase authentic, traditional and unique products as well as food of Mexico. Hernandez Taqueria and Grocery will be a casual food and retail store for those seeking Mexican food. It will offer a selection of authentic Mexican groceries, as well as a place to sit down and enjoy a hot traditional meal, making it an experience you would otherwise find only in Mexico itself. This feasibility study will serve as a template for others seeking to open a similar business, as well as show whether or not it is feasible to open Hernandez Taqueria and Grocery in Enosburg Falls, Vermont. Through a survey the target market will be identified and a projected income statement will be prepared to figure out if expenses will be covered and if profits will be generated.
Access: Yes
Literary Rights: Off
Major: Culinary Arts and Service Management
Year: 2013
File Attachments: Hernandez_FinalCapstone.doc
Authors: Cynthia Hernandez

Customer Loyalty at the ‘American Diner’: A study of the ‘American diner’ experience and factors that influence customer retention.

Mon, 04/22/2013 - 21:18
Abstract: When families are satisfied with their ‘American diner’ experience, it’s more likely they will become loyal guests. The typical ‘American diner’ seeks to determine what influences families to become loyal guests. The purpose of this study is to see what factors are influential to persuading the target market, middle-income families, into loyal guests when presented with the ‘American diner’ experience. This will be a loyalty and market analysis that seeks to determine the correlation between middle-income families and the typical ‘American diner’ experience. Data will be collected through the method of a survey. Surveys will be disbursed electronically to families that have ever experienced the typical ‘American diner’ experience. The data will be collected, organized, and analyzed to determine what factors influence customer retention at the typical ‘American diner,’ and what characteristics define the typical ‘American diner’ experience. This study will provide a firm understanding of what about the ‘American diner’ experience influences repeat guests and some advice for those who would like to eventually own or operate their own diner.
Access: Yes
Literary Rights: Off
Major: Culinary Arts and Service Management
Year: 2013
File Attachments: O'Brien_FinalCapstone
Authors: Dana O'Brien

The Utilization of Preservation Techniques in Restaurants: A study of consumer perception on the availability of preserved local products during off-seasons in restaurants

Mon, 04/22/2013 - 21:59
Abstract: The availability of local food has an impact on a consumer’s restaurant choice. Restaurants could generate additional income by providing locally grown food during off seasons. Restaurateurs could generate income by attracting guests that are interested in consuming locally grown foods, by providing them in their restaurant during the off-season. The purpose of this study is to determine to what extent in-house preservation of local products would benefit restaurants. This is a qualitative, exploratory relationship study, focused on how and to what extent the availability of preserved local products will affect a consumer’s selection of a restaurant. Data was collected through the administration of surveys to residents of Suffolk County, New York. The participants were asked their opinion on the ideas of preserved local food, and the role it plays in their dining choices. Data from the surveys was coded, based upon common responses, to analyze the participant feedback. These coded responses were compiled to present the findings. This study is helpful to people looking into opening a restaurant, and current owners of restaurants, by determining if the year-round offering of local products has financial benefit to their business.
Access: No
Literary Rights: On
Major: Culinary Arts and Service Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Preston Hulse

TripAdvisor reviews as an indicator of Relais and Chateaux experience fulfillment

Wed, 12/04/2013 - 17:08
Abstract: Social media can influence positive and negative customer expectations. The purpose of this inductive, qualitative, relational study is to determine how and if top-rated TripAdvisor reviewers should be given merit for their input, and why others care, compared to industry standards of a Relais and Chateaux rated experience in northeast destinations. A content analysis of TripAdvisor and the hotel sites will be studied to see if the responses represent Relais & Chateaux standard experiences or an un-realistic response. Customer responses, company history, its location, amenity information, mission statement, price of lodging will be indirectly observed and compared to Relais and Chateaux standards. This study can be of use to determine the effectiveness of ordinary guests, not industry experts, ability to judge an experience based on what a hotel stands for in a positive or negative manor to its ability to deliver a type of experience and their meet customers’ expectations.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Social Madness
Authors: Brandon May

Multigenerational Vacations and Family Resorts

Wed, 12/04/2013 - 19:23
Abstract: Currently there is a large number of Baby Boomers that are taking their children and grandchildren on vacations and they are the ones paying for it all. What is not known is how and to what extent this new type of travel will impact family resorts. The purpose of this study is to identify the impact of Baby Boomers taking more multigenerational vacations on family resorts. This is a descriptive, exploratory research method. The central question is how this new type of travel will impact family resorts. A survey will be used to collect information from different family resorts. The family resorts will be located all over the country. The information gathered from this survey will be compiled based on what this segment of travel wants and requires. This study will help family resorts plan for the future to ensure that this new segment of travel is happy and continues to stay there.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Rielly Kavanaugh

Music Festival Management

Wed, 12/04/2013 - 21:59
Abstract: Abstract The purpose of this exploratory study is to determine the management skill set required for individuals seeking executive level management positions within the music festival industry. This study is being performed because of a lack of information specific to the music festival industry regarding important skill sets required to reach the executive level. A survey will be conducted with top level management in the music festival industry in order to determine which skills were most supportive in obtaining their top level positions. The specific management skills needed for the top level positions will be a combination of the opinion and personal experience of top level executives in the music festival industry. This study is applicable for individuals seeking to develop and refine the skills required in order to achieve an executive level position within the music festival industry.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Music Festival Management
Authors: Kristen Morse

Ritz-Carlton and the Campus Visit Experience

Wed, 12/04/2013 - 22:48
Abstract: The purpose of this qualitative study is to explore to what extent the transfer of service from Ritz Carlton practices and the Hospitality Guest Cycle can be intergraded into higher education enrollment procedures, specifically the campus visit using Paul Smith’s College as a model. Research from this study can contribute support to transfer of service methods for similar higher education enrollment institutions by way of increasing student engagement throughout the experience. Methodology will include creating a rubric designed to break down the campus tour process into the four groups of the Guest Cycle that will compare with Ritz Carlton guidelines to observe performance levels followed by an analysis and further recommendations to Paul Smith’s College. A goal is to be able to clearly identify gaps in the campus visit procedures to allow for growth and new procedures to be put in place that positively reflect Ritz Carlton service standards and the Hospitality Guest Cycle. Information gathered in a rubric encompassing the Ritz Carlton Standards and the Hospitality Guest Cycle could be used by other small rural private colleges as a design for improvement.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Siobhan Shea

Preservation & Expeirece

Fri, 12/06/2013 - 19:04
Abstract: This quantitative study is designed to determine how and to what extent cultural heritage travelers who have journey to the Mexico's Ancient Ruins experienced limitations set as a result of needed preservation to prevent future deterioration caused by natural and anthropocentric factors. Preservation methods set and monitored by the National Institute of Anthropology & History (INAH), the National Commission for Protected Natural Areas (CONANP), however do they take from the experience? The ruins chosen for this study are the Pre-Hispanic City of El Tajin, the Pre-Hispanic City & National Park of Palenque, and the Pre-Hispanic City of Chichen Itza .The methodology that will be used in this study is data collection and analysis. Data from research will be collected to gain a numeral estimate of tourist who experienced limitations as a result of prevention methods used to preserve the Ruins of Mexico. The ultimate significance of this study is to provide awareness of the possible limitations preservation methods can have on the tourist’s experience, this information is not provided in studies.
Access: No
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Voniesha Brown