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Capstone Projects

Destination Marketing for Oneida County, New York: What's the Return on Investment?

Mon, 12/05/2011 - 17:26
Abstract: Tourism destinations, large and small, depend on visitors to stay in their lodging facilities, see their attractions, shop in retail stores, eat in restaurants and in general spend money in establishments within the region. In order to draw people to a destination and become potential customers, a marketing plan is essential. Once this marketing plan has been executed and has had enough time to show results, it is critical to find out how well your marketing is doing and what can be improved through a survey to your potential customers. This study will involve an examination of marketing practices used by Destination Marketing Organizations (DMOs) and how results are typically tracked using conversion studies. Using this secondary research, the study seeks to find out how well the marketing for Oneida County Tourism is attracting customers to the region. This conversion study will be done through surveys to people who have requested information about tourism in Oneida County in the past to Oneida County Tourism (OCT) within the past year. The results should determine what OCT is doing well, and what needs to be improved in their current marketing strategies.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Capstone Project 1.doc
Authors: Courtney Petkovsek

Paul Smith's College Role: Should Paul Smith's College Provide a Culture Class For Students Studying Abroad?

Mon, 12/05/2011 - 18:15
Abstract: Successful college studying abroad experiences can be greatly enhanced if students take a few preparatory steps before leaving the United States. This study seeks to enhance the study abroad experience of Paul Smith's College students by exploring secondary research related to study abroad experiences and by conducting primary research of students’ study abroad experiences. The results of this study will serve as a justification for production of a guide for Paul Smith’s College students as they prepare for study abroad experiences. Results indicate that students prefer an orientation course prior their study abroad experience, as they feel this will help them get the most out of their time immersed in another culture.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Final.docx
Authors: Keali Lerch

Wording Behind the Menu

Mon, 12/05/2011 - 20:14
Abstract: When it comes to menu designing there are many reviewers that range from the average person to a professional menu designer. When you are deciding to have your own restaurant you should choose what type of restaurant you want to be. A menu for a fine dining restaurant should have different words for the descriptions of the menu items compared to a causal restaurant or family restaurant. Many customers for a fine dining restaurant want the menu to have certain words on the menu such as local, organic or “fancier” words. Many restaurant guests are willing to pay for fine dining as long as it is good, the words you use on the menu can help make the dish sound good. There are some rules and guidelines that can help a restaurant owner make a successful menu based on the restaurant type. If a certain rule or guide line is not followed correctly then the restaurant and menu will be criticized by the reviewers. This study seeks to determine if the Taste Bistro at the Mirror Lake Inn in Lake Placid, New York has a menu that is worded to fit the type of restaurant the owners and the restaurant manager believe it is.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
Authors: Lindsay Mitchell

The VIC as a Teaching Aid

Mon, 12/05/2011 - 21:18
Abstract: Paul Smith’s College has recently acquired ownership of the Visitor Interpretive Center (VIC) and its land. Paul Smith’s College offers many academic programs that closely align with events and learning opportunities at the VIC. The size of the student body and availability of learning resources are growing every year at Paul Smith’s College. The Facilities, Planning and Environmental Management class at Paul Smith College is an example of one class that is incorporating the VIC into their course. One of the group projects which students are completing in the classroom is a mock design of a kitchen and café in the existing main building of the VIC for everyday use as well as for events. This case study will determine if Paul Smith’s College’s hospitality students and professors are interested in utilizing the VIC as learning and working experience in their curriculum. The case study will also determine where in the curriculum the hospitality students and the professors see the VIC being incorporated. I will survey Paul Smith’s professors and students to see whether the VIC could be a beneficial learning tool for students, as possible hands on working experience.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: CAPSTONE FINAL COPY.doc
Authors: Kristopher P. Klinkbeil Jr.

Self-Ordering Systems in Casual Dining Restaurants

Mon, 12/05/2011 - 21:24
Abstract: Communicational technologies in restaurants have been a growing and changing trend in the hospitality industry since the early 90's. The impact of self-ordering technologies in restaurants has caused customer value, satisfaction and productivity to change. The baby boomers and millennials are a few age demographics affected by these systems in restaurants. It is important to determine how willing baby boomers and millennials are in accepting self- ordering systems in casual style restaurants such as, AppleBees, TGI Fridays or Olive Garden. This data will be collected through surveys, along with the use of social media. The opinions will help to determine if these customers are willing to take the step towards a more technology- based restaurant industry.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Laura James FINAL CAPSTONE
Authors: Laura James

Paul Smith's College Bed and Breakfast

Mon, 12/05/2011 - 21:25
Abstract: Paul Smith's College hosts numerous events, conferences, and open houses throughout the years that bring people to the area for an extended period of time. Currently, there is a house on campus with a fantastic lakeside view that is no longer being occupied. Bed and Breakfasts consist of several different departments: food and beverage, housekeeping, bookkeeping, management, tours, and various other occupations. Converting this house into a Bed and Breakfast would be an immense asset to the school. Opening this Bed and Breakfast would potentially be a benefit for Paul Smith's College, the students, and future guests. This study will determine if it is possible for Paul Smith's College to open and operate a Bed and Breakfast on campus, and if there will be enough of a guest interest for it to be successful. The opinions of potential guests will be measured by surveys and interviews, and will take a look at some competing properties and how they market to their customers. The consensus will be used to determine what Paul Smith's should do to market, advertise, and appeal to its clientele.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Final Capstone.docx
Authors: Megan Frank

How has Guiding Changed in the Adirondacks?

Mon, 12/05/2011 - 16:24
Abstract: Adirondack guides have been leading visitors through the Adirondack wilderness since the first big tourism boom in the late 1800’s. This study will discover how the guiding industry in the Adirondacks has changed over the years. Questionnaires will be sent to local Adirondack guides and compared with interviews documented from early Adirondack guides from the 1800’s. The questionnaires will measure the differences and similarities between the past and present guides and their services. This study will provide information to the Adirondack guiding industry on what they can do in anticipation of changes in this industry.
Access: Yes
Literary Rights: On
Major: Recreations, Adventure Travel and Ecotourism
Year: 2011
Authors: Jenna Lute

Christian Growth Retreats as a Vehicle for Establishing Sustainable Spiritual Practice

Tue, 12/13/2011 - 14:46
Abstract: Abstract The goal of this project was to determine if the four basic Christian practices – prayer, fellowship, meditation, and scripture reading – are useful for providing a foundation for a sustainable spiritual enrichment and growth. This project took phenomenological approach in determining the results and findings from the data collected. A questionnaire was given to each participant to complete at the end of a one day retreat to record their impressions, experiences, and perceptions of the four practices. Also, a survey was conducted at two mainline denominational churches to compare results with the retreat participant group. The results of the research show that the majority of the participants do engage the four spiritual practices on ongoing bases. The themes that emerged from the four practices show how the practices are perceived as an enriching experience that supports spiritual growth.
Access: Yes
Literary Rights: Off
Major: Recreations, Adventure Travel and Ecotourism
Year: 2011
File Attachments: Capstone last Intro.docx
Authors: Wilbert Gamble

Changes in aquatic communities resulting from interactions between climate change and invasive aquatic plants in the Adirondacks.

Thu, 02/09/2012 - 11:26
Abstract: Global climate change can act synergistically with invasive species leading to shifts in ecosystem structure and function. We assessed how a rise in water temperature influenced the potential competitive advantage of an invasive aquatic plant, Eurasian watermilfoil, (Myriophyllum spicatum) over a co-occurring native species northern watermilfoil (M. sibiricum). We also examined the interrelationship between water temperature, watermilfoil, and the aquatic ecosystem including periphyton growth and zooplankton abundance. The study was conducted using replicated mesocosms (3785-liter), with water heaters used to provide a range of temperatures. We found that increasing water temperature promoted the likely competitive advantage of the invasive species, M. spicatum: Survival of M. sibiricum plants was lower than that of M. spicatum across all temperature treatments with a mean survival rate of 24% and 96% respectively. M. sibiricum also showed significantly slower rates of plant growth (mean growth of 3.3 cm compared to 7.6 cm for M. spicatum) and reduced vigor compared to M. spicatum, with an average of less than half the number of growing meristems. Zooplankton densities averaged over 20 times higher in mesocosms with M. sibiricum compared to those with the invasive M. spicatum. Periphyton biomass was best explained by water temperature with an increase in growth in warmer water. Our study confirms that in the face of global climate change, the invasive M. spicatum will continue to exert dominance over its native counterpart. Our results also provide compelling evidence that the combined effects of climate change and invasive aquatic plants can dramatically alter aquatic ecosystems.
Access: Yes
Literary Rights: Off
Major: Environmental Sciences, Fisheries and Wildlife Science, Forestry, Natural Resources Management and Policy
Year: 2010
Authors: Nicholas Boudreau, Zachary Bozic, Geoffrey S. Carpenter, David M. Langdon, Spencer R. LeMay, Shaun M. Martin, Reid M. Mourse, Sarah L. Prince, Kelli M. Quinn, David A. Patrick

Timber Rattlesnake (Crotalus horridus) Recovery Plan for the New Jersey Pinelands National Reserve

Thu, 04/25/2013 - 16:45
Abstract:
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Major: Fisheries and Wildlife Science
Year:
Authors: Daniel Lawrence Mayer