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Capstone Projects

The Pixelated Industry

Wed, 04/30/2014 - 13:36
Abstract: Video game enthusiasts come in multiple forms and there are many more people who don't play games. Market trends and cultural preferences change over time, and because of this, game developers are constantly changing to meet the needs of this demographic. The goal of this study is to inform the general public on aspects of what game enthusiasts as a demographic feel is important as well as how to attract those who are not in the primary demographic into this market. Through surveys and focus groups, research will begin to provide insight on the world of gaming and what keeps non-gamers from becoming consumers. Multiple factors affect the growth of this industry and separate factions including traditional computer gaming, console gaming, and other forms of media can help to shape this industry and its future.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: CAPSTONE.docx
Authors: Dellyn Antione, Ryan Davis

The Business of Fashion Buying

Fri, 05/02/2014 - 21:50
Abstract: Fashion buyers in the retail industry are responsible for determining the appropriate merchandise for a store or specialized department. A buyer follows the latest trends and selects the suitable products in attempts to bring in the highest revenue for that particular market. To be successful as a fashion buyer, an individual must possess necessary skills in negotiation, financial analysis, presentation and proficiency in Microsoft Word and Excel. Those who seek a career as a fashion buyer must prepare for a fast-paced, dynamic career experience that is consistently fluctuating. The purpose of this study was to analyze the personality traits of current and former fashion buyers in the industry. Through the use of the Jung Typology Personality Test, respondents were surveyed to obtain a four-type formula result in determining the personality traits of those involved. Combined with comprehensive research on the industry and career path that is required of a successful buyer, this data will be used to determine the proper qualities of one who wishes to participate as a fashion buyer in the corporate retail industry.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
Authors: Hannah Beaumont

Adirondack Aquaponics

Sat, 05/03/2014 - 12:00
Abstract: This project aims to create an aquaponics system for Paul Smith’s College. This project would help further efforts in developing sustainable environments for both learning and practical use within the student community. This would integrate culinary, business, environmental science/fisheries disciplines to help facilitate a diverse educational experience. An aquaponic system is the use of effluent byproduct from fish to fertilize and grow vegetation in less than ideal environmental settings such as winter months in northern climates. Fish are contained in a large tank and the nutrient rich water from the fish excrement is cycled through planting medium and is absorbed by the plants as energy/food. This sustainable agricultural practice is a closed loop form of food production, involving minimal inputs for a large output. An aquaponics system would provide integrated studies between disciplines and expand the unique experiences that Paul Smith’s College has to offer. The presence of such a system would hopefully provide more reason for prospective students to consider Paul Smith’s as their top choice. In effect, bringing in more students and increasing the economic value of Paul Smith’s College. The general population of students attending Paul Smith’s work towards a more sustainable lifestyle and this system is of high interest to the general student body. Beyond the student body there is also a growing trend of sustainability throughout the United States along with the entire world. Along with general interest there is also an opportunity for cutting operating costs of Paul Smith’s College by creating a commercially sized aquaponics system. This system could provide more than just an educational value, it could provide food to be utilized in food service areas on campus. For more information, see attached grant proposal.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2014
File Attachments: Capstone Final Report.doc
Authors: Jacob Sporn, Matthew Pelkey

Event Planning and What It Takes

Wed, 04/30/2014 - 21:03
Abstract: The focus of this capstone was event planning. What goes into planning an event? A professional planner needs to think about the goals, the needs of the customer, type of event, food and beverage, facilities and risk. To plan and execute an event, one must determine the type. For example, is it a corporate meeting or fundraising function? A budget is needed for each event to understand what is affordable and what can be done. What type of risk is involved? A good planner needs to plan for the “what ifs” of an event. Technology has changed the event industry. There once was a time when guests of an event would be asked to turn off their cell phones. Now everyone uses their phones at events. People can Tweet live and use social media to increase the experience of events. Planners can use social media to boost their marketing as well. Once a planner has experience in the industry they can apply to become a Certified Meeting Planner or a Certified Special Events Professional. This certification shows that the planner is an expert in their field. This capstone was planning a business plan workshop at Paul Smith’s College. This event was designed to give students a chance to develop a business plan. Potential transfer students were invited to take part in the event. During the event the students had to create a new product to market along with current senior business students who acted as their mentors. Together, they came up with a business plan and had to give an elevator speech on the product to everyone. The winning team was chosen based on the marketing, taste and idea of the product. The event was considered a success by the visitors and the college.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2014
Authors: Stephanie Dalaba

HOS 462 Hospitality Business Simulation Capstone

Mon, 05/05/2014 - 08:30
Abstract: This capstone was an simulation of the hotel business. The reports in this file are a business plan and analyses reports for the four years that we were asked to make operational decisions for. This class looks at everything involved with the operation of a hotel through the simulation of an fictional hotel that a group of students get to name and make all operating decisions for. Everything that has been learned through the time at Paul Smiths College is put to use when operating the hotel simulation.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2014
Authors: James Panza

Driftwood Suites and Conference Services

Mon, 05/05/2014 - 19:00
Abstract: These are the reports of the original business plan for Driftwood Suites and four year analyses of the Hospitality Business Simulation Course. Driftwood Suites and Conference Services is located on the beautiful shores of Cape Cod, Massachusetts. This property is located 30 minutes away from the nearest airport. Driftwood Suites and Conference Services is the perfect location for business travelers and leisure travelers. Driftwood Suites currently has 125 air-conditioned rooms, all with private bathrooms and is well equipped to accommodate business travelers which is the main demographic of the property. Surrounding the property is an enclosed garden and a 200 car parking lot adjacent to the hotel. The products and services at Driftwood Suites that are offered are a new conference center, business services, and quick check in and check out. This property has a data point for email and internet access, level three complimentary items, and level four in room entertainment. In addition to the existing services such as 24 hour front desk servicers, lobby lounge, a full service restaurant called the Shipwreck Restaurant with a total of 100 seats, and a Pub style bar called the Pearl Pub with snack services and an additional bar called the Sea Glass Bar.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2014
Authors: Victoria Gonzalez

Northern Suds - A Business Plan

Thu, 12/05/2013 - 08:09
Abstract: Northern Suds is new business being started in the North Country. The products from Northern Suds include detergents and cleaners that are additive and dye free. Products are made with eco-friendly, all natural ingredients. All products are also handmade. Northern Suds will begin selling products via Etsy.com and Craigslist.org on or around January 1st, 2014. Products will also be available for purchasing at the Saranac Lake Famers’ Market. The business came from the need for inexpensive allergy friendly products. The plan provided has full financials in addition to the results from testing surveys.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2013
Authors: Shelby Treadwell

"Streamlining operations: Application of technology at Whitetail Excavation, LLC"

Sat, 12/07/2013 - 15:36
Abstract: Abstract The goal of this project is to streamline business operations of Whitetail Excavation LLC, in the accounting, billing, and bidding departments. This project will introduce technology into the company, including a website presence. It will demonstrate the advantages of automating these aspects of the businesses operations through the use of computer software. It is believed that by automating these systems the business will operate more efficiently reducing clutter and time spent doing paperwork. Automation of these systems will keep manpower where it is needed, which is out in the field. By keeping manpower on jobs it will seed the completion of work allowing Whitetail to service more customers than before the use of technology. In order for Whitetail Excavation to service more customers it must also attract more customers. Until now Whitetail Excavation has only been promoted by word of mouth. This project hopes to change that buy establishing a web presence. It will do this through the use of social media and a company webpage. By establishing a web presence it is hoped that Whitetail Excavation will attract customers who were previously unaware of Whitetail Excavation. The website would contain company contact information as well as location, and services provided. The site would also host a photographic portfolio of past jobs and works completed. In addition to the website this project recognizes the importance of a social media presence as well. With over a billion users it would make sense for this project to also include a Facebook page. This would allow customers to share their experiences and make suggestions as well as expand on word of mouth advertising.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2013
File Attachments: Capstone report
Authors: Randall Bishop

Paul Smith's Car Sharing Program: A feasibility study of implementing a car-sharing program at Paul Smiths

Mon, 04/22/2013 - 16:21
Abstract: Car-sharing is a program in which companies own a fleet of vehicles, insure them, maintain them, and offer memberships to people who wish to use them. Car-sharing is an eco-friendly way to use a vehicle when needed without the need to own one. These programs are environmentally friendly as well as cost effective. Paul Smith’s college is an environmentally friendly campus currently lacking an effective program to reduce emissions on campus. In addition to the absence of an efficient program to reduce emissions, Paul Smith’s College is experiencing a shortage of parking spots due to the excessive number of vehicles parked here. In effort to take further steps towards being an environmentally friendly campus and reduce the number of vehicles parked on campus, a feasibility study to implement a car-sharing program on Paul Smith’s College campus will be conducted.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies, Integrative Studies
Year: 2013
File Attachments: draft4.4.doc
Authors: Ray Honsinger, Lance Ryan

Wellness Spas: A market analysis of the services a wellness spa could offer to middle class community members in a small New England town.

Mon, 04/22/2013 - 21:50
Abstract: Wellness spas, traditionally offered as a high end luxury model, are transitioning into a service available to all classes. There are services, within a certain price bracket, a wellness spa could offer to middle class community members of a small New England town. To be successful though, proprietors will need to better understand what services would be of interest to community members of a town like Keene, New Hampshire. The purpose of this study was to determine what wellness spa services would be of interest to those community members. Community members who qualify were given surveys to determine which services they would be most likely to use. The data was summarized to determine the most successful services according to the participants. This data can help indicate if there is a market in the area, and what the community members would be interested and not interested in.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies, Hotel, Resort and Tourism Management
Year: 2013
Authors: Danielle Taylor