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Capstone Projects

Paul Smith's College Bed and Breakfast

Mon, 12/05/2011 - 21:25
Abstract: Paul Smith's College hosts numerous events, conferences, and open houses throughout the years that bring people to the area for an extended period of time. Currently, there is a house on campus with a fantastic lakeside view that is no longer being occupied. Bed and Breakfasts consist of several different departments: food and beverage, housekeeping, bookkeeping, management, tours, and various other occupations. Converting this house into a Bed and Breakfast would be an immense asset to the school. Opening this Bed and Breakfast would potentially be a benefit for Paul Smith's College, the students, and future guests. This study will determine if it is possible for Paul Smith's College to open and operate a Bed and Breakfast on campus, and if there will be enough of a guest interest for it to be successful. The opinions of potential guests will be measured by surveys and interviews, and will take a look at some competing properties and how they market to their customers. The consensus will be used to determine what Paul Smith's should do to market, advertise, and appeal to its clientele.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Final Capstone.docx
Authors: Megan Frank