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Capstone Projects

Do The Lake Placid Lodge Amenities Meet Boomer Expectations?

Mon, 04/22/2013 - 14:14
Abstract: Are the amenities of the luxury destination, the Lake Placid Lodge, on target with the Boomer market, or are they falling short and missing the chance to tap a large potential revenue source? The tourism industry services many different markets; with the “baby boomers” representing 26% of the population. Such a large demographic should not be overlooked; however the Lake Placid Lodge in Lake Placid, NY has yet to aggressively market to them. This could be costing the Lodge a large amount of business, with baby boomers being 78 million strong (Ross). The main goal of this market study is to identify what boomers expect from a destination, and to determine what amenities the Lake Placid Lodge provides or doesn’t provide to meet these expectations. To identify what amenities meet their expectations, a survey was conducted towards previous boomer guests at the Lodge.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONEEEE.docx
Authors: Mercedes Mosher

Renewable Energy: How it Affects Customer Loyalty

Mon, 04/22/2013 - 19:03
Abstract: Sustainability is a movement which involves many businesses adopting practices such as the use of renewable energy to create a move positive impact on their community, bottom line, and the planet. Due to a growing awareness of this recent movement; it is currently unknown if the use of renewable energy within a company has an effect on customer loyalty. The purpose of this study is to determine how and to what extent the use of renewable energy affects customer loyalty of ski resorts in Northeast America. This study is co-alignment analysis based on an inductive theory that seeks to discover how and to what extent renewable energy implementation affects the customer loyalty of guests at ski resorts in the Northeast. Data was collected through site visits and surveys and was analyzed to find a possible trend between customer loyalty and the use of renewable energy. If the use of renewable energy creates increased customer loyalty then ski resorts as well as other hospitality establishments and businesses would be more apt to adopt sustainable business practices. This study also lends itself to further research as far as the co-alignment between businesses in other industries as well as other sustainability initiatives.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Colby J. Russell

Efficiency of Purchasing Practices

Mon, 04/22/2013 - 19:41
Abstract: Group purchasing is a process that small and large businesses use to purchase inventory. Small independent restaurants need larger inventory orders in order to compete with the purchasing leverage that cooperatives have. The purpose of the study is to determine the efficiency of current purchasing practices of small independent restaurant in comparison to cooperative purchasing practices for restaurants in Watertown, New York. The research provides a blend of qualitative semi-structured interviews and observations that focus on the attitudes and behaviors and a quantitative analysis of inventory lists of each business studied. Inventory analysis of each business will be pooled to formulate what products are purchased the most. Observations made from the semi- structured interviews will allow for a comparison of when products are purchased, what day of the week, and what supplier is favored. Contrasting the results of the study will allow for the researcher and businesses to identify more efficient purchasing efforts.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Meghan Sboro

A study of: The St. Lawrence and Franklin County Residents' perceptions of the economic impact of the Akwesasne Mohawk Casino on their region

Mon, 04/22/2013 - 20:34
Abstract: The results of the 2009 Taylor Study of the Akwesasne Mohawk Casino found that this tribal gaming establishment had positive economic impact on the St. Regis Mohawk Nation and the North Country counties of St. Lawrence and Franklin. This qualitative study will revisit the findings and seek to discover if the perception of the residents is as positive as the numbers assume. The purpose of this study is to determine how and to what extent the public perception compares to the findings of the 2009 Jonathan Taylor Study of the Economic Impact of the Akwesasne Mohawk Casino. This descriptive qualitative study will be conducted through surveys and semi-structured interviews. The residents’ responses to the surveys and interviews will reveal their perceptions and experiences of the economic benefits. The data will be coded using the Grounded Theory Method to find patterns in responses and perceptions. This information could also be valuable to the county governments to determine if they are informing these North Country residents of the contributions from the Akwesasne Mohawk Casino to their county budget.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Newman_FinalCapstone.doc
Authors: Molly Newman

To Food Truck or Not: A Study of how effective it is to have a food truck as brand extension to create customer loyalty.

Mon, 04/22/2013 - 20:44
Abstract: Brick and mortar restaurant locations are opening food trucks to create a larger customer loyalty. When a customer visits a food truck and enjoys the food they are more likely to not only return to the truck, but also visit the brick and mortar location. The purpose of this quantitative study is to determine the effectiveness of having a food truck as a brand extension of a brick and mortar restaurant, to create customer loyalty. A semi-structured survey was designed to measure and compare customer perceptions of Lakeview Deli in Saranac Lake, NY having a food truck. The data that is collected will show if customers who go to Lakeview Deli are more likely to go to a food truck brand extension. The outcome of this study can be used by the owners of Lakeview Deli to determine if they would like to open a food truck to increase their customer loyalty. It can also be used by restaurant owners seeking to increase their customer loyalty. Current restaurant owners and current food truck owners will be able to see if having a brand extension food truck creates a stronger customer loyalty to the brand.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.doc
Authors: Chelsea Brodhead

Rosemary Aroma: A study on the effect of rosemary aroma in stimulating alertness, improving concentration and increasing productivity in groups of people working in conference rooms.

Mon, 04/22/2013 - 21:46
Abstract: Rosemary aromatherapy has been found to positively affect the concentration and productivity when used on the individual scale. The purpose of this study was to analyze the effects of rosemary aroma on the groups scale, whereas, people worked together to accomplish brainstorming activities. In this group study, data was collected and quantified using a deductive (theory) approach. The study allowed a group of people to use the rosemary aromatherapy scent to stimulate alertness, improve concentration and increase productivity when working on the brainstorming activities. The group will be exposed to the aromas and give feedback on the effects. Using a general questionnaire each individual has elaborated on their opinions, feelings, emotions and memories of the experience. The data reveals how effective the aromatherapy was on enhancing the group’s ability to accomplish the tasks. The results of this study may further be developed into an offered amenity that conference centers can provide to potential guests.  
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.docx
Authors: Brianna Bentley

Soil and Vegetation Characteristics of High Elevation Wetlands in the Adirondack Park

Mon, 12/03/2012 - 17:14
Abstract: Wetland ecosystems are finally being understood for their true importance. Wetlands in the past were misunderstood and thought to be disease carrying burdens on our way of life; however this mentality changed during the mid-19thcentury. These ecosystems are important for biodiversity and act as natural water purification systems. This study was undertaken to help understand, the high elevation wetland characteristics. Our goals were to analyze the soils and describe the vegetation in high elevation wetlands. The soil and vegetative surveys helped define the characteristics of these ecosystems and create a better understanding of them. The combination of vegetation species that are wetland indicators were found in each site, the soil pH, and nutrients show that each site had signs of being a wetland community.
Access: Yes
Literary Rights: Off
Major: Environmental Sciences, Forestry
Year: 2012
File Attachments: FINAL Capstone Report.doc
Authors: Brandon Ploss, Sean Ayotte

Vegetation colonization of a large sediment deposit from Tropical Storm Irene and the trajectory of the ecosystem

Sun, 12/02/2012 - 20:06
Abstract: Rivers, floodplains and riparian zones are important pieces of all landscapes. Humans have always had a close connection with these ecosystems but commonly that connection has led to anthropogenic disturbance of the natural system. There are very few undisturbed rivers, floodplains, and riparian zones left in the temperate biome. A better understanding of how disturbance, humans, and invasive plants are interacting with reference to rivers, floodplains and riparian zones may help with protection of these sensitive areas. This study analyzed the vegetation which was left and which colonized a large sediment deposit from Tropical Storm Irene, August 28, 2011. The understory vegetation was assessed in four 1 m2 plots based on stem count and percent foliar cover 319, 349 and 394 days after the tropical storm. Overstory trees were also inventoried in order to identify species and make connections between the overstory and new understory. Invasive species accounted for 16.1% of all stems found from day 319 to day 394. There were 5 invasive species found within the plots (garlic mustard, honeysuckle, Japanese knotweed, goutweed, chervil). Garlic mustard and Japanese knotweed increased in foliar cover from day 319 to 394 and may have retarded the growth of native plants and seedlings. Only 9.4% of all stems were found to be tree seedlings. The invasive plants which are colonizing fluvial deposits may be altering the structure and succession of floodplain forests and riparian zones. This invasive plant-covered deposit now provides a seed source for areas downstream as well as prevents native vegetation from growing on the site.
Access: Yes
Literary Rights: Off
Major: Forestry
Year: 2012
File Attachments: Capstone Paper.docx
Authors: Hannah Wahlstrom

Forces at Work: An Interpretive Management Plan for Fernow Forest Nature Trail

Mon, 12/03/2012 - 12:23
Abstract: Fernow Forest Nature Trail in the town of Tupper Lake, Franklin County, New York, is a recreation facility with great educational value to tourists and the local community. The cultural and natural resources of the site have been underutilized by the outdated Self-Guided Nature Trail brochure and insufficient signage. A survey was conducted at the trail to obtain pertinent data on visitor preferences regarding popular landmarks along the trail and types of interpretive programming. Recognizing that a greater impact on visitors could be made if interpretation at the site was improved, a thematic interpretive management plan for the Self-guided Nature Trail was developed. The new program, “Forces at Work,” consisted of a revised brochure, a complete map of the trail and amenities, and recommendations for the successful implementation of the new program including the utilization of an on-site interpreter. Future care of the trail was entrusted to Paul Smith’s College’s Forestry Club under the New York State Department of Environmental Conservation’s Adopt-A-Natural Resource program.
Access: Yes
Literary Rights: Off
Major: Forestry
Year: 2012
Authors: Lawrence Montague

A stewardship plan for the Temple, New Hampshire Town Forest property based on multiple-use values derived from focus group research

Tue, 12/04/2012 - 12:37
Abstract: Open space and un-fragmented land constitutes a valuable community asset. In the town of Temple, New Hampshire, residents enjoy a sense of community and a rich agricultural history. Outdoor recreation is a popular activity for many residents. A hidden gem, the Temple Town Forest property, is open to the public for recreational foot traffic use, but it is not being actively utilized. The property is managed by the Temple Conservation Commission. To aid the Commission, a stewardship plan was created from focus group research with three overarching goals of forest health, increased recreational opportunities and ways the public can participate in forest management. The end result is the promotion of a managed working forest the public can appreciate. The plan provides a forest health inventory, examines recreational usage and a timber cruise identified potential trees that could be harvested. Suggestions were stated on how the public can assist in management for the Town Forest like, forming a specialized town forest committee and supporting local maple sugaring.
Access: Yes
Literary Rights: Off
Major: Forestry
Year: 2012
File Attachments: Final Draft Capstone.docx
Authors: Eric W. Foley