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Capstone Projects

Wellness Spas: A market analysis of the services a wellness spa could offer to middle class community members in a small New England town.

Mon, 04/22/2013 - 21:50
Abstract: Wellness spas, traditionally offered as a high end luxury model, are transitioning into a service available to all classes. There are services, within a certain price bracket, a wellness spa could offer to middle class community members of a small New England town. To be successful though, proprietors will need to better understand what services would be of interest to community members of a town like Keene, New Hampshire. The purpose of this study was to determine what wellness spa services would be of interest to those community members. Community members who qualify were given surveys to determine which services they would be most likely to use. The data was summarized to determine the most successful services according to the participants. This data can help indicate if there is a market in the area, and what the community members would be interested and not interested in.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies, Hotel, Resort and Tourism Management
Year: 2013
Authors: Danielle Taylor

Serving Those Who Served: A study of how small rural colleges can better meet the needs of their student veterans

Wed, 04/24/2013 - 23:14
Abstract: Currently many veterans are returning from combat and are seeking to obtain a post-secondary education at a college or university through the use of their GI Bill. However, it is unknown whether or not these institutions properly meet the needs of student veterans. The purpose of this exploratory study is to determine how and to what extent small rural colleges can better meet the needs of student veterans when compared to larger institutions that have more resources. Data will be collected through the use of primary and secondary research. The responses collected will then be aggregately analyzed to determine how the student veterans at Paul Smith’s College’s needs are being met and what they would like to see the college do to improve or implement resources and programs to better meet their needs. Additionally, the research plans to query veteran students at two larger universities in an urban setting. The results of this study will help small rural colleges become more military friendly, which could potentially attract more veterans interested in attending the college, and assist them with the transition from the military lifestyle to college and civilian life.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2013
File Attachments: Stephanie Karr Capstone.doc
Authors: Stephanie Karr