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Capstone Projects

Do The Lake Placid Lodge Amenities Meet Boomer Expectations?

Mon, 04/22/2013 - 14:14
Abstract: Are the amenities of the luxury destination, the Lake Placid Lodge, on target with the Boomer market, or are they falling short and missing the chance to tap a large potential revenue source? The tourism industry services many different markets; with the “baby boomers” representing 26% of the population. Such a large demographic should not be overlooked; however the Lake Placid Lodge in Lake Placid, NY has yet to aggressively market to them. This could be costing the Lodge a large amount of business, with baby boomers being 78 million strong (Ross). The main goal of this market study is to identify what boomers expect from a destination, and to determine what amenities the Lake Placid Lodge provides or doesn’t provide to meet these expectations. To identify what amenities meet their expectations, a survey was conducted towards previous boomer guests at the Lodge.
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Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONEEEE.docx
Authors: Mercedes Mosher

Renewable Energy: How it Affects Customer Loyalty

Mon, 04/22/2013 - 19:03
Abstract: Sustainability is a movement which involves many businesses adopting practices such as the use of renewable energy to create a move positive impact on their community, bottom line, and the planet. Due to a growing awareness of this recent movement; it is currently unknown if the use of renewable energy within a company has an effect on customer loyalty. The purpose of this study is to determine how and to what extent the use of renewable energy affects customer loyalty of ski resorts in Northeast America. This study is co-alignment analysis based on an inductive theory that seeks to discover how and to what extent renewable energy implementation affects the customer loyalty of guests at ski resorts in the Northeast. Data was collected through site visits and surveys and was analyzed to find a possible trend between customer loyalty and the use of renewable energy. If the use of renewable energy creates increased customer loyalty then ski resorts as well as other hospitality establishments and businesses would be more apt to adopt sustainable business practices. This study also lends itself to further research as far as the co-alignment between businesses in other industries as well as other sustainability initiatives.
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Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Colby J. Russell

Efficiency of Purchasing Practices

Mon, 04/22/2013 - 19:41
Abstract: Group purchasing is a process that small and large businesses use to purchase inventory. Small independent restaurants need larger inventory orders in order to compete with the purchasing leverage that cooperatives have. The purpose of the study is to determine the efficiency of current purchasing practices of small independent restaurant in comparison to cooperative purchasing practices for restaurants in Watertown, New York. The research provides a blend of qualitative semi-structured interviews and observations that focus on the attitudes and behaviors and a quantitative analysis of inventory lists of each business studied. Inventory analysis of each business will be pooled to formulate what products are purchased the most. Observations made from the semi- structured interviews will allow for a comparison of when products are purchased, what day of the week, and what supplier is favored. Contrasting the results of the study will allow for the researcher and businesses to identify more efficient purchasing efforts.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Meghan Sboro

A study of: The St. Lawrence and Franklin County Residents' perceptions of the economic impact of the Akwesasne Mohawk Casino on their region

Mon, 04/22/2013 - 20:34
Abstract: The results of the 2009 Taylor Study of the Akwesasne Mohawk Casino found that this tribal gaming establishment had positive economic impact on the St. Regis Mohawk Nation and the North Country counties of St. Lawrence and Franklin. This qualitative study will revisit the findings and seek to discover if the perception of the residents is as positive as the numbers assume. The purpose of this study is to determine how and to what extent the public perception compares to the findings of the 2009 Jonathan Taylor Study of the Economic Impact of the Akwesasne Mohawk Casino. This descriptive qualitative study will be conducted through surveys and semi-structured interviews. The residents’ responses to the surveys and interviews will reveal their perceptions and experiences of the economic benefits. The data will be coded using the Grounded Theory Method to find patterns in responses and perceptions. This information could also be valuable to the county governments to determine if they are informing these North Country residents of the contributions from the Akwesasne Mohawk Casino to their county budget.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Newman_FinalCapstone.doc
Authors: Molly Newman

To Food Truck or Not: A Study of how effective it is to have a food truck as brand extension to create customer loyalty.

Mon, 04/22/2013 - 20:44
Abstract: Brick and mortar restaurant locations are opening food trucks to create a larger customer loyalty. When a customer visits a food truck and enjoys the food they are more likely to not only return to the truck, but also visit the brick and mortar location. The purpose of this quantitative study is to determine the effectiveness of having a food truck as a brand extension of a brick and mortar restaurant, to create customer loyalty. A semi-structured survey was designed to measure and compare customer perceptions of Lakeview Deli in Saranac Lake, NY having a food truck. The data that is collected will show if customers who go to Lakeview Deli are more likely to go to a food truck brand extension. The outcome of this study can be used by the owners of Lakeview Deli to determine if they would like to open a food truck to increase their customer loyalty. It can also be used by restaurant owners seeking to increase their customer loyalty. Current restaurant owners and current food truck owners will be able to see if having a brand extension food truck creates a stronger customer loyalty to the brand.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.doc
Authors: Chelsea Brodhead

Rosemary Aroma: A study on the effect of rosemary aroma in stimulating alertness, improving concentration and increasing productivity in groups of people working in conference rooms.

Mon, 04/22/2013 - 21:46
Abstract: Rosemary aromatherapy has been found to positively affect the concentration and productivity when used on the individual scale. The purpose of this study was to analyze the effects of rosemary aroma on the groups scale, whereas, people worked together to accomplish brainstorming activities. In this group study, data was collected and quantified using a deductive (theory) approach. The study allowed a group of people to use the rosemary aromatherapy scent to stimulate alertness, improve concentration and increase productivity when working on the brainstorming activities. The group will be exposed to the aromas and give feedback on the effects. Using a general questionnaire each individual has elaborated on their opinions, feelings, emotions and memories of the experience. The data reveals how effective the aromatherapy was on enhancing the group’s ability to accomplish the tasks. The results of this study may further be developed into an offered amenity that conference centers can provide to potential guests.  
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.docx
Authors: Brianna Bentley

A COPAR Report of Ethnographic Inquiry Addressing Issues of Water Availability and Hygiene Mathare Valley, Nairobi, Kenya

Wed, 04/24/2013 - 21:30
Abstract: I conducted a cyclical ethnographic inquiry in the Mathare Valley informal settlement of Nairobi, Kenya, during the months of May and June 2012. My question was: How do Mathare residents interact with and access water and what are the technological and environmental restrictions limiting or preventing adequate water supply? The goal of this study was to create environmental and social change by improving access to water for consumption and bathing. As both a researcher and technical advisor, I adopted and used Community Oriented Participatory Action Research (COPAR). This research approach required my immersion into the Kenyan culture where I lived, ate and slept in the informal settlement of Mathare Valley, interviewing a total of 49 families on communal issues of water and hygiene. While in Mathare, I recorded quantitative and qualitative data comparing wet and dry seasons; distance to water sources; amount of water used; cost of water; and prevalence of disease (represented by potability) as well as issues regarding the Nairobi City Council, communal water availability, and hygienic conditions. A potential solution to water conservation and hygiene was construction of a bucket shower (several liter metal bucket with handle and valve to control water flow) to conserve bathing water reducing overall consumption. Through analysis of seven major, quantitatively and qualitatively determined themes, this paper presents anecdotal evidence in the context of empirical data through temporal revelation of thematic constraints. I found that during the dry season: family members in Mathare travel significantly farther to gather water, spending more money while consuming less water presenting complex issues among livelihoods within an informal settlement environment.
Access: Yes
Literary Rights: Off
Major: Natural Resources Management and Policy
Year: 2013
File Attachments: Anderson_Ian_Capstone.docx
Authors: Ian Anderson

Remote Sensing for Forest Change Detection in Afghanistan

Fri, 04/26/2013 - 08:41
Abstract: Abstract: Afghanistan’s forests are one of the country’s most important natural resources. Afghanistan has faced conflicts that have plagued the country for more than 25 years and resulted in rapid deforestation and environmental despoliation. Forested lands need to be preserved in order for Afghanistan to revamp social and economic livelihoods and control the environmental degradation. This study will analyze Landsat satellite imagery using Geographic Information Systems (GIS) and ERDAS DeltaCue change detection software to assess forest deviations in Afghanistan between 1998 and 2010. Areas in Nangarhar Province identified significant change in vegetation cover in terms of both deforestation and reforestation. Deforestation occurred more frequently around the city edges of Jalalabad, whereas reforestation occurred farther from settlements. The Tasseled Cap process produced a final output change detection layer which represented the combined detection of all significant change between the three images. Determining where deforestation is occurring through Remote Sensing is a critical first step towards rehabilitating Afghanistan’s forest productivity.
Access: Yes
Literary Rights: On
Major: Natural Resources Management and Policy
Year: 2013
Authors: David Lattuca

A Meta-Analysis of the Impacts of Professional Bass Fishing Tournaments

Mon, 04/29/2013 - 19:28
Abstract: Professional black bass (Micropterous spp.) fishing tournaments have significant economic benefits associated with them; however concerns about various negative ecological effects are being raised. Fish mortality has the potential to be critically high following release of the fish, whether it be from stress, hooking injuries, heat exposure, disease, or a lack of sufficient oxygen. Mortality can occur prior to release, or it can occur several days to even weeks after release. The vast majority of organized tournaments release all of the fish in one specific location once the weigh-in process has been completed. The lack of dispersal among bass once they are released back into the water is another key issue. Utilizing 17 different studies on mortality and 8 studies on dispersal, this meta-analysis study looks at how tournaments can affect the bass population in lakes and rivers across the country. It also examines the variables that affect mortality and dispersal such as season, water temperature, location, and species of bass. The potential ways for the survival rate to be improved is also discussed. The results of the meta-analysis showed that water temperature had a significant impact on mortality, as did the time of year the tournaments were held. Mortality was highest from a period of 1-10 days following the tournaments, but was still occurring up to one month after. Dispersal was highest for Largemouth Bass, and for Spring-held tournaments. The study concludes that there are several ways to potentially lower the tournament associated mortality rate for black bass.
Access: No
Literary Rights: Off
Major: Natural Resources Management and Policy
Year: 2013
File Attachments: The Author has selected not to publish this complete work.
Authors: Brett Leidner

Creation of an Electronic Guide for Supplemental Instruction Leaders in Financial Accounting

Fri, 04/27/2012 - 11:07
Abstract: Created by University of Missouri-Kansas City (UMKC), supplemental instruction (SI) is an academic assistance program centered on peer-led sessions, used at centers of higher education world-wide, including Paul Smith’s College. In recent years, training for SI leaders at Paul Smith’s College has been put on hold while training of peer tutors, or those that work under SI leaders, is on-going. Although SI leaders get training during their tenure as peer tutors, further training is necessary to be an effective leader in a group setting. Investigating UMKC standards, Paul Smith’s students’ opinions, and current Paul Smith’s SI leaders’ opinions, it has been determined that more training for SI leaders at Paul Smith’s College should be offered. To facilitate additional training, a strategy is under consideration that is two-pronged: the use of Moodle (a copyright academic course management tool) and a guide for new SI leaders in the course of Financial Accounting (ACC 101). Together, this strategy will provide general knowledge about SI, techniques for a successful SI session, experiences from past SI leaders in course materials, and other insights that may be helpful to a new SI leader.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Sara Glabien