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Capstone Projects

Renewable Energy: How it Affects Customer Loyalty

Mon, 04/22/2013 - 19:03
Abstract: Sustainability is a movement which involves many businesses adopting practices such as the use of renewable energy to create a move positive impact on their community, bottom line, and the planet. Due to a growing awareness of this recent movement; it is currently unknown if the use of renewable energy within a company has an effect on customer loyalty. The purpose of this study is to determine how and to what extent the use of renewable energy affects customer loyalty of ski resorts in Northeast America. This study is co-alignment analysis based on an inductive theory that seeks to discover how and to what extent renewable energy implementation affects the customer loyalty of guests at ski resorts in the Northeast. Data was collected through site visits and surveys and was analyzed to find a possible trend between customer loyalty and the use of renewable energy. If the use of renewable energy creates increased customer loyalty then ski resorts as well as other hospitality establishments and businesses would be more apt to adopt sustainable business practices. This study also lends itself to further research as far as the co-alignment between businesses in other industries as well as other sustainability initiatives.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Colby J. Russell

Efficiency of Purchasing Practices

Mon, 04/22/2013 - 19:41
Abstract: Group purchasing is a process that small and large businesses use to purchase inventory. Small independent restaurants need larger inventory orders in order to compete with the purchasing leverage that cooperatives have. The purpose of the study is to determine the efficiency of current purchasing practices of small independent restaurant in comparison to cooperative purchasing practices for restaurants in Watertown, New York. The research provides a blend of qualitative semi-structured interviews and observations that focus on the attitudes and behaviors and a quantitative analysis of inventory lists of each business studied. Inventory analysis of each business will be pooled to formulate what products are purchased the most. Observations made from the semi- structured interviews will allow for a comparison of when products are purchased, what day of the week, and what supplier is favored. Contrasting the results of the study will allow for the researcher and businesses to identify more efficient purchasing efforts.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
Authors: Meghan Sboro

A study of: The St. Lawrence and Franklin County Residents' perceptions of the economic impact of the Akwesasne Mohawk Casino on their region

Mon, 04/22/2013 - 20:34
Abstract: The results of the 2009 Taylor Study of the Akwesasne Mohawk Casino found that this tribal gaming establishment had positive economic impact on the St. Regis Mohawk Nation and the North Country counties of St. Lawrence and Franklin. This qualitative study will revisit the findings and seek to discover if the perception of the residents is as positive as the numbers assume. The purpose of this study is to determine how and to what extent the public perception compares to the findings of the 2009 Jonathan Taylor Study of the Economic Impact of the Akwesasne Mohawk Casino. This descriptive qualitative study will be conducted through surveys and semi-structured interviews. The residents’ responses to the surveys and interviews will reveal their perceptions and experiences of the economic benefits. The data will be coded using the Grounded Theory Method to find patterns in responses and perceptions. This information could also be valuable to the county governments to determine if they are informing these North Country residents of the contributions from the Akwesasne Mohawk Casino to their county budget.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: Newman_FinalCapstone.doc
Authors: Molly Newman

To Food Truck or Not: A Study of how effective it is to have a food truck as brand extension to create customer loyalty.

Mon, 04/22/2013 - 20:44
Abstract: Brick and mortar restaurant locations are opening food trucks to create a larger customer loyalty. When a customer visits a food truck and enjoys the food they are more likely to not only return to the truck, but also visit the brick and mortar location. The purpose of this quantitative study is to determine the effectiveness of having a food truck as a brand extension of a brick and mortar restaurant, to create customer loyalty. A semi-structured survey was designed to measure and compare customer perceptions of Lakeview Deli in Saranac Lake, NY having a food truck. The data that is collected will show if customers who go to Lakeview Deli are more likely to go to a food truck brand extension. The outcome of this study can be used by the owners of Lakeview Deli to determine if they would like to open a food truck to increase their customer loyalty. It can also be used by restaurant owners seeking to increase their customer loyalty. Current restaurant owners and current food truck owners will be able to see if having a brand extension food truck creates a stronger customer loyalty to the brand.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.doc
Authors: Chelsea Brodhead

Rosemary Aroma: A study on the effect of rosemary aroma in stimulating alertness, improving concentration and increasing productivity in groups of people working in conference rooms.

Mon, 04/22/2013 - 21:46
Abstract: Rosemary aromatherapy has been found to positively affect the concentration and productivity when used on the individual scale. The purpose of this study was to analyze the effects of rosemary aroma on the groups scale, whereas, people worked together to accomplish brainstorming activities. In this group study, data was collected and quantified using a deductive (theory) approach. The study allowed a group of people to use the rosemary aromatherapy scent to stimulate alertness, improve concentration and increase productivity when working on the brainstorming activities. The group will be exposed to the aromas and give feedback on the effects. Using a general questionnaire each individual has elaborated on their opinions, feelings, emotions and memories of the experience. The data reveals how effective the aromatherapy was on enhancing the group’s ability to accomplish the tasks. The results of this study may further be developed into an offered amenity that conference centers can provide to potential guests.  
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2013
File Attachments: CAPSTONE.docx
Authors: Brianna Bentley

Opportunities for Collaboration: A study of the participation in student activities and young alumni giving

Thu, 11/29/2012 - 20:23
Abstract: Student activity programs developed in collaboration of student affairs and alumni offices increase young alumni involvement. The successfulness of student activities in cultivating young alumni donors is unknown. The purpose of this study is to determine if the giving behaviors of young alumni can be enhanced by the participation in student activities. Current “involved” students will be queried through focus groups to gather insights as to their intentions of financial giving upon graduation. Recent graduates between the years 2007-2010 will be queried as to their giving behavior towards the college as well as activity engagement during their years at Paul Smith’s college and specifically what that engagement was. Colleges will better understand the benefits of implementing student activity programs.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Christine Blakeslee

Creation of an Electronic Guide for Supplemental Instruction Leaders in Financial Accounting

Fri, 04/27/2012 - 11:07
Abstract: Created by University of Missouri-Kansas City (UMKC), supplemental instruction (SI) is an academic assistance program centered on peer-led sessions, used at centers of higher education world-wide, including Paul Smith’s College. In recent years, training for SI leaders at Paul Smith’s College has been put on hold while training of peer tutors, or those that work under SI leaders, is on-going. Although SI leaders get training during their tenure as peer tutors, further training is necessary to be an effective leader in a group setting. Investigating UMKC standards, Paul Smith’s students’ opinions, and current Paul Smith’s SI leaders’ opinions, it has been determined that more training for SI leaders at Paul Smith’s College should be offered. To facilitate additional training, a strategy is under consideration that is two-pronged: the use of Moodle (a copyright academic course management tool) and a guide for new SI leaders in the course of Financial Accounting (ACC 101). Together, this strategy will provide general knowledge about SI, techniques for a successful SI session, experiences from past SI leaders in course materials, and other insights that may be helpful to a new SI leader.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Sara Glabien

The Waterhole's Upstairs Music Lounge Marketing Plan

Fri, 04/27/2012 - 11:31
Abstract: With any music venue attracting more customers through efficient ways of marketing is paramount. The Waterhole’s Upstairs Music Lounge located in Saranac Lake, New York, is the basis of this study to create a marketing plan for the establishment that will increase the volume of business. Information has been collected using surveys delivered to the local community. Further, interviews with The Waterhole’s staff members about the type of advertising they perceive reaches the market most effective were conducted. Using the information this research has developed ways The Waterhole can market itself more efficiently using print, radio, and social media advertising.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Dustin S. Dwyer

Proposal for a Pet-Friendly Residence Hall

Fri, 04/27/2012 - 15:42
Abstract: A “pet friendly” college campus is one that allows students to house their pets with them; including in dorm rooms and other designated areas. This research is to investigate the appropriateness of having a pet-friendly campus at Paul Smith’s College. This investigation will show the psychological and physiological advantages of having pets as companions in a college setting, as well as determine if the current population (students, faculty and staff) is amenable to this model. The model for this project and a large portion of support herein was conducted by visiting the SUNY Canton campus and their pet-friendly residence hall. The data and observations were collected by interviewing the students who owned pets at the campus and gaining insight as to the emotional and physical support they felt the pets provided to them. Interviews were also conducted at the Office of Residence Life and the physical dorm itself was toured for this presentation. In conclusion, the proposal will show support for and suggest the renovation of a current dorm – likely Clinton or Lambert Hall – and the creation of a fenced in exercise area in which to maintain any foreseeable canine residents. This project will lay the ground work for making the Paul Smith’s College campus a more diverse and appealing environment for students and faculty alike.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Ashley Keith

Small Restaurant Success in a Rural Community: The study of the gathering place phenomenon and its relation to success

Fri, 08/17/2012 - 07:48
Abstract: In small rural communities some restaurants are successful while others fail. It is unknown to what extent the gathering place phenomenon has an impact on restaurant success. The gathering place is nominally defined as a place where the community frequently goes to take it easy, communicate with friends, neighbors, and whoever else shows up. This qualitative study will explore how small restaurants operate in a given day. The researcher will play the role of a customer doing field research witnessing at the scene of the action if the restaurants fulfill the criteria of the 5 p’s of marketing. Price: What the buyers are willing to pay? Place: Where do the potential customers want to buy the product? Promotion: How will the customers know what one restaurant offers? Product: What features to include, and what to do without? People: How many customers are at the restaurant, and how many of them are a community member? The data will be analyzed if the gathering place effectively meets the 5 p criteria for success.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2012
File Attachments: Template Capstone.docx
Authors: Marie Candee