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Capstone Projects

The Waterhole's Upstairs Music Lounge Marketing Plan

Fri, 04/27/2012 - 11:31
Abstract: With any music venue attracting more customers through efficient ways of marketing is paramount. The Waterhole’s Upstairs Music Lounge located in Saranac Lake, New York, is the basis of this study to create a marketing plan for the establishment that will increase the volume of business. Information has been collected using surveys delivered to the local community. Further, interviews with The Waterhole’s staff members about the type of advertising they perceive reaches the market most effective were conducted. Using the information this research has developed ways The Waterhole can market itself more efficiently using print, radio, and social media advertising.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Dustin S. Dwyer

Creation of an Electronic Guide for Supplemental Instruction Leaders in Financial Accounting

Fri, 04/27/2012 - 11:07
Abstract: Created by University of Missouri-Kansas City (UMKC), supplemental instruction (SI) is an academic assistance program centered on peer-led sessions, used at centers of higher education world-wide, including Paul Smith’s College. In recent years, training for SI leaders at Paul Smith’s College has been put on hold while training of peer tutors, or those that work under SI leaders, is on-going. Although SI leaders get training during their tenure as peer tutors, further training is necessary to be an effective leader in a group setting. Investigating UMKC standards, Paul Smith’s students’ opinions, and current Paul Smith’s SI leaders’ opinions, it has been determined that more training for SI leaders at Paul Smith’s College should be offered. To facilitate additional training, a strategy is under consideration that is two-pronged: the use of Moodle (a copyright academic course management tool) and a guide for new SI leaders in the course of Financial Accounting (ACC 101). Together, this strategy will provide general knowledge about SI, techniques for a successful SI session, experiences from past SI leaders in course materials, and other insights that may be helpful to a new SI leader.
Access: Yes
Literary Rights: Off
Major: Business Management and Entrepreneurial Studies
Year: 2012
Authors: Sara Glabien

Small Restaurant Success in a Rural Community: The study of the gathering place phenomenon and its relation to success

Fri, 08/17/2012 - 07:48
Abstract: In small rural communities some restaurants are successful while others fail. It is unknown to what extent the gathering place phenomenon has an impact on restaurant success. The gathering place is nominally defined as a place where the community frequently goes to take it easy, communicate with friends, neighbors, and whoever else shows up. This qualitative study will explore how small restaurants operate in a given day. The researcher will play the role of a customer doing field research witnessing at the scene of the action if the restaurants fulfill the criteria of the 5 p’s of marketing. Price: What the buyers are willing to pay? Place: Where do the potential customers want to buy the product? Promotion: How will the customers know what one restaurant offers? Product: What features to include, and what to do without? People: How many customers are at the restaurant, and how many of them are a community member? The data will be analyzed if the gathering place effectively meets the 5 p criteria for success.
Access: Yes
Literary Rights: On
Major: Business Management and Entrepreneurial Studies
Year: 2012
File Attachments: Template Capstone.docx
Authors: Marie Candee

Monitoring the Zebra Mussel Invasion Front: Use of New Technology

Thu, 02/09/2012 - 15:39
Abstract: Zebra mussels are invasive mollusks that are affecting the well-being of the water bodies in the United States. This study uses environmental DNA (eDNA) is a sensitive early detection system that may be useful in monitoring their spread. The purpose of this study is to determine the effectiveness of eDNA technology in identifying infested water bodies, to determine if zebra mussel DNA is in the Adirondack water bodies not known to be infested, if the water chemistry of these water bodies is favorable for zebra mussel establishment, and if the eDNA technology is transferable to an institution like Paul Smith’s College. Eighteen lakes, all in New York State were sampled, fifteen of which are located in the Adirondack Park. DNA was extracted from water and plankton samples and species specific primers were used for PCR amplification to determine if zebra mussel DNA was present. Of seven samples taken from sites known to be infested, five of these tested positive for zebra mussel eDNA. Four lakes not known to be infested within the Park also tested positive for zebra mussel eDNA. Based on zebra mussel risk parameters (water chemistry) applied to 1,469 Adirondack water bodies, less than 3% are at risk of zebra mussel establishment. However it is possible that established populations could occur at microsites that may have locally high levels of calcium and higher pH.
Access: No
Literary Rights: Off
Major: Biology, Environmental Sciences, Environmental Studies, Fisheries and Wildlife Science, Forestry, Natural Resources Management and Policy
Year: 2011
File Attachments: The Author has selected not to publish this complete work.
Authors: Alexandria Bevilacqua, John Bishop, Charles Cain, Tyler Clark, Seth Crevison, Robert Culyer, Ryan Deibler, Brian DeMeo, Jonathan Eckert, Kirsten Goranowski, Joelle Guisti, Alan Jancef, Korinna Marino, Michelle Melagrano, KaitlynNedo, Joseph Nelson, Aaron Palmieri, Cole Reagan, John Scahill, JohnathanStrassheim, Scott Travis, Sarah Van Nostrand and Sarah Vella