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Capstone Projects

The VIC as a Teaching Aid

Mon, 12/05/2011 - 21:18
Abstract: Paul Smith’s College has recently acquired ownership of the Visitor Interpretive Center (VIC) and its land. Paul Smith’s College offers many academic programs that closely align with events and learning opportunities at the VIC. The size of the student body and availability of learning resources are growing every year at Paul Smith’s College. The Facilities, Planning and Environmental Management class at Paul Smith College is an example of one class that is incorporating the VIC into their course. One of the group projects which students are completing in the classroom is a mock design of a kitchen and café in the existing main building of the VIC for everyday use as well as for events. This case study will determine if Paul Smith’s College’s hospitality students and professors are interested in utilizing the VIC as learning and working experience in their curriculum. The case study will also determine where in the curriculum the hospitality students and the professors see the VIC being incorporated. I will survey Paul Smith’s professors and students to see whether the VIC could be a beneficial learning tool for students, as possible hands on working experience.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: CAPSTONE FINAL COPY.doc
Authors: Kristopher P. Klinkbeil Jr.

Wording Behind the Menu

Mon, 12/05/2011 - 20:14
Abstract: When it comes to menu designing there are many reviewers that range from the average person to a professional menu designer. When you are deciding to have your own restaurant you should choose what type of restaurant you want to be. A menu for a fine dining restaurant should have different words for the descriptions of the menu items compared to a causal restaurant or family restaurant. Many customers for a fine dining restaurant want the menu to have certain words on the menu such as local, organic or “fancier” words. Many restaurant guests are willing to pay for fine dining as long as it is good, the words you use on the menu can help make the dish sound good. There are some rules and guidelines that can help a restaurant owner make a successful menu based on the restaurant type. If a certain rule or guide line is not followed correctly then the restaurant and menu will be criticized by the reviewers. This study seeks to determine if the Taste Bistro at the Mirror Lake Inn in Lake Placid, New York has a menu that is worded to fit the type of restaurant the owners and the restaurant manager believe it is.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
Authors: Lindsay Mitchell

Paul Smith's College Role: Should Paul Smith's College Provide a Culture Class For Students Studying Abroad?

Mon, 12/05/2011 - 18:15
Abstract: Successful college studying abroad experiences can be greatly enhanced if students take a few preparatory steps before leaving the United States. This study seeks to enhance the study abroad experience of Paul Smith's College students by exploring secondary research related to study abroad experiences and by conducting primary research of students’ study abroad experiences. The results of this study will serve as a justification for production of a guide for Paul Smith’s College students as they prepare for study abroad experiences. Results indicate that students prefer an orientation course prior their study abroad experience, as they feel this will help them get the most out of their time immersed in another culture.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Final.docx
Authors: Keali Lerch

Destination Marketing for Oneida County, New York: What's the Return on Investment?

Mon, 12/05/2011 - 17:26
Abstract: Tourism destinations, large and small, depend on visitors to stay in their lodging facilities, see their attractions, shop in retail stores, eat in restaurants and in general spend money in establishments within the region. In order to draw people to a destination and become potential customers, a marketing plan is essential. Once this marketing plan has been executed and has had enough time to show results, it is critical to find out how well your marketing is doing and what can be improved through a survey to your potential customers. This study will involve an examination of marketing practices used by Destination Marketing Organizations (DMOs) and how results are typically tracked using conversion studies. Using this secondary research, the study seeks to find out how well the marketing for Oneida County Tourism is attracting customers to the region. This conversion study will be done through surveys to people who have requested information about tourism in Oneida County in the past to Oneida County Tourism (OCT) within the past year. The results should determine what OCT is doing well, and what needs to be improved in their current marketing strategies.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Capstone Project 1.doc
Authors: Courtney Petkovsek