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Capstone Projects

Beyond The Links: A Study of Golf Tourism Amenities

Mon, 04/23/2012 - 19:48
Abstract: Golf tourism is a continually growing trend within the golf industry. This capstone determined to what extent amenities play a factor in the choosing of destinations by golf tourists, this relational study will explain the possible relationship between amenities and choice of destination by golf tourists. The availability of amenities relates to tourist choices of vacation destination for golf tourists was determined by this capstone. Data was collected through online surveys distributed to golf tourists. The activity that this study included was surveying and data collection. The data that was collected returned in the form of scales which will make for easier data analysis. This study has yielded data that would be useful for many communities around the country that have a golf aspect to their economy. Some possible organizations that could use the data that this study attains would be organizations like chambers of commerce in areas with golf courses and golf tourists.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: JDILLON FINAL CAPSTONE.docx
Authors: John Dillon

Managing Technology: A look into hoteliers’ use of current technological trends.

Mon, 04/23/2012 - 21:09
Abstract: The speed at which technology is evolving has led to industry changes across the world. Changes in the hotel industry have influenced the lodging experience for leisure and business travelers. Hoteliers are faced with the expectation of providing an ‘at home’ or ‘in the office’ experience while optimizing their design to provide the technological comforts that have become standard in a lodging experience. The purpose of this study is to analyze the difference between manager’s technological offerings and current lodging technological trends. The managers will be selected and interviewed to gauge the importance of technology trends, their implication, and their future— while keeping the consumer in mind to provide a high quality lodging product. With the tabulation and analysis of this data one will be able to judge the demand for cutting edge technology and make observations about future trends in the lodging industry.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: BEATTIE FINAL CAPSTONE.docx
Authors: Lauren Beattie

Sports Tournaments: A Study of the Economic Impact on Hotels in Small Communities

Mon, 04/23/2012 - 21:58
Abstract: Sports tourism is an emerging tourism niche market recognized as having the capacity to draw visitors to a city or region. What is not known is whether or not this is a trend for small communities. The purpose of this qualitative exploratory study is to seek understanding of the unknown phenomenon of small scale tournament sports tourism events and their effect on hotels in small communities. Through surveys, data will be collected, analyzed, and coded under different categories of economic impact on hotels including average daily rate, revenue per available room, and additional costs incurred when hosting guests associated with sports tournaments. This study will be significant for hotels in small communities looking to host participants and observers of tournament sports tourism events.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
Authors: Emily O'Hara

Rising to the Top: A study of upscale properties and the attributes they value in potential employees

Mon, 04/23/2012 - 22:07
Abstract: In upscale, luxury based, hotel properties customer service is essential. Properties require new hires to participate in management training programs. Specific knowledge, skills and abilities are essential to gain entry into these programs. This descriptive study seeks to discover how upscale management training programs rank these attributes in potential employees. This study will use a web-based survey instrument. Data will be analyzed in aggregate to identify common requirements. This study may be valuable to baccalaureate hospitality programs and students interested in identifying the value upscale properties place on knowledge, skills and abilities of potential employees.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: DEMEYER FINAL CAPSTONE.docx
Authors: Mitchell DeMeyer

Little People And Hotel Experiences

Fri, 08/10/2012 - 17:35
Abstract: Little people, medically known as dwarfs, are on average 4 feet 10 inches tall or less. This presents a unique set of circumstances when staying in hotels. The purpose of this quantitative study is to determine what the actual hotel experiences of LPs are compared to what they would like them to be. This study will be conducted through the use of surveys. Survey monkey will used to gather responses. An email will be sent to LPs in Region 2 of Little People of America and through Facebook contacts. The results of this study could be used by hotel properties that wish to make their accommodations more accessible for a wider range of people.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
Authors: Edith Wolocki

Keeping our Elderly Healthy

Fri, 08/10/2012 - 18:07
Abstract: As the aging population is growing more concerned with longevity and desire to live more healthy lifestyles, there has been an increased awareness and demand for healthy menu items that meet specific nutritional requirements that combat common ailments in the aging. This descriptive study seeks to discover how and to what extent a senior menu would be appealing to the senior citizens that eat out more than once a week in Canandaigua NY. This study will use a market study paper survey. Data will be analyzed in aggregate to identify the top five healthy menu items that seniors are most likely to order and how those foods ensure nutritional balance. This study may be valuable to meet the needs of the new trend of “healthy living” and also increase revenue for current and future restaurant owners in Canandaigua NY.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2012
Authors: Shonte Renee Ransom

Farm to School: Is It Cost Effective?

Fri, 08/10/2012 - 20:24
Abstract: While working within the confines of a school budget, small, rural, K-12 schools in upstate NY need to feed children healthy, nutritious meals everyday to help them learn and grow. The purpose of this study is to determine how and to what extent procuring fresh fruits and vegetables from local farms or local distributor is a cost effective approach for these schools. This quantitative designed study is being conducted by comparing costs associated with purchasing fresh produce from farms and local distributors. How does a farm to school cooperative differ from local distributors in terms of cost effectiveness in procuring produce for these schools? Data will be collected from farmers and school food service directors via interviews and questionnaires. Questionnaires will be emailed to select school food service directors and farmers, including telephone interviews. Data will be analyzed through a coding method which will help schools determine what farms and distributors can offer to them most cost effectively. Information gathered will help school food service directors responsible for the procurement of the produce to make informed decisions as to what means best fits their spending budget.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Farm to School Capstone
Authors: Linda Snyder

Housekeeping Outsourcing

Mon, 08/13/2012 - 15:03
Abstract: Housekeeping is essential to an efficient and effective hotel’s operations. There is not one department in a hotel or lodging enterprise that can exist without housekeeping service. The housekeeping department is usually the largest in the hotel, and it also holds the highest percentage for turnover. Traditionally because the housekeeping department has the greatest staffing numbers and payroll costs, it usually is the first area scrutinized in terms of profit margins. There are different ways that a company can hire their staff and as a hotel manager you have the opportunity to hire hourly employees within the company, or to hire from an outside agency. The purpose of this study was to explore the financial aspects of outsourcing and whether or not it is financially more effective to hire hourly employees or to hire from an outside agency. The outcome of this study can be used by hospitality properties seeking to help cut costs and save on labor for one of their largest departments within the hotel.
Access: Yes
Literary Rights: Off
Major: Hotel, Resort and Tourism Management
Year: 2012
File Attachments: Housekeeping Outsourcing
Authors: Lauren Archambault

A Healthier Lunch Line

Mon, 12/05/2011 - 19:57
Abstract: Unhealthy eating is an epidemic in America that is passing from generation to generation. It is becoming more crucial to find ways that can change eating habits at a young age due to the influx of marketing influences. This study will show whether educational marketing or aesthetic marketing is more effective on children’s food choices. The educational marketing will be implemented by interactive taste testing with the students, while the aesthetic marketing will be done by encouraging healthy eating with various wall illustrations and posters in the cafeteria. Both sets of data will be gathered before and after to be compared for effectiveness. Schools are currently struggling to find a way to encourage healthy eating with food that is appealing to a grade school student. If the presentation of food is part of a solution, then this study can help prove that simple changes to the cafeteria setting can reinforce children’s perception of health and help fight obesity and other health issues.
Access: Yes
Literary Rights: On
Major: Culinary Arts and Service Management, Hotel, Resort and Tourism Management
Year: 2011
Authors: Amiee Derzanovich, Morgan Horwatt

Destination Marketing for Oneida County, New York: What's the Return on Investment?

Mon, 12/05/2011 - 17:26
Abstract: Tourism destinations, large and small, depend on visitors to stay in their lodging facilities, see their attractions, shop in retail stores, eat in restaurants and in general spend money in establishments within the region. In order to draw people to a destination and become potential customers, a marketing plan is essential. Once this marketing plan has been executed and has had enough time to show results, it is critical to find out how well your marketing is doing and what can be improved through a survey to your potential customers. This study will involve an examination of marketing practices used by Destination Marketing Organizations (DMOs) and how results are typically tracked using conversion studies. Using this secondary research, the study seeks to find out how well the marketing for Oneida County Tourism is attracting customers to the region. This conversion study will be done through surveys to people who have requested information about tourism in Oneida County in the past to Oneida County Tourism (OCT) within the past year. The results should determine what OCT is doing well, and what needs to be improved in their current marketing strategies.
Access: Yes
Literary Rights: On
Major: Hotel, Resort and Tourism Management
Year: 2011
File Attachments: Capstone Project 1.doc
Authors: Courtney Petkovsek